interconnections: the imls national study on the use of libraries, museums and the internet...
TRANSCRIPT
![Page 1: Interconnections: The IMLS National Study on the Use of Libraries, Museums and the Internet José-Marie Griffiths, Dean and Professor Donald W. King, Distinguished](https://reader033.vdocument.in/reader033/viewer/2022061304/5513da1955034646298b5563/html5/thumbnails/1.jpg)
Interconnections:The IMLS National Study on the Use of Libraries,
Museums and the Internet
José-Marie Griffiths, Dean and Professor
Donald W. King, Distinguished Research Professor
School of Information and Library Science
University of North Carolina at Chapel Hill
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Overview
• Conduct national survey of information needs of users and potential users of online information
• Primary focus on museums, public libraries and the Internet as sources
• Telephone surveys of adults (18 and over)
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Surveys
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The Power of Trust
Conclusion 1:Libraries and museums evoke
consistent, extraordinary public trust among diverse adult users.
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Libraries and museums are the most trusted sources of information according to a survey of over 1,700 adults.
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The Internet Does Not Kill Libraries and Museums
Conclusion #2:Internet use is positively related to in-person visits to museums and
libraries.
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Adults Who Use the Internet are More Likely to Visit Libraries and Museums
66.4%
38.3%
73.3%
66.7%
47.4%
71.0%
0% 20% 40% 60% 80% 100%
Proportion of Adult Visitors
Museums
PublicLibraries
Proportion of Public Library and Museum Visitors Who Use or Do Not Use the Internet
Internet users
Non-users of the Internet
All adults
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Adults Who Use the Internet Visit Libraries and Museums More Often
3.14
1.34
3.46
3.42
3.36
3.44
1 2 3 4 5
Number of visits per adult
Museums
PublicLibraries
Average Number of Public Library and Museum Visits by Those Who Use and Do Not Use the Internet
Internet users
Non-users of the Internet
All adults
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Amount of use of the Internet is positively correlated with the number of in-person visits to museums and has a positive effect on in-person visits to public libraries.
Trends in increased in-person visits to museums and public libraries are much more positive with adults who use the Internet than with those who do not.
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Total Number of Visits to Museums by Adults, 2006
In-Person Visits 701 million
Remote Online Visits 542 million
Total Visits 1.2 billion
Total Number of Visits to Public
Libraries by Adults, 2006
In-Person Visits 762 million
Remote Online Visits 558 million
Total Visits 1.3 billion
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The number of remote online visits is positively correlated with the number of in-person visits to museums and public libraries.
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Q. Why do we need museums and libraries if we have the Internet?A.Interconnections
Conclusion #3:Museums and public libraries
in-person and online serve important and complementary roles
in supporting a wide variety of information needs.
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To fulfill their need for information, most adults use museums, public libraries, and the Internet. Museums and public libraries are used by 70%, the Internet is used by 83%, and nearly half (47%) use all three. Only 7% of adults do not use any of the three sources.
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The vast majority of visitors to museums (95%) and public libraries (96%) visit in-person; 45% of museum visitors visit online and in-person and 42% of public library visitors visit online and in-person.
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Interconnections
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Both in-person and remote visits to museums are learning experiences with adults indicating they learned something new in 87% of in-person visits and 86% of remote visits. Children were helped with learning more in 8% of in-person visits and 5% of remote visits.
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The different modes of access to public libraries tend to address very different distributions of information needs. Online visits (both remote and in-library) are used much more for formal education and work-related needs than other in-person visits which are used much more for recreation or entertainment purposes.
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José-Marie Griffiths, PhDDean and ProfessorDonald W. King
Distinguished Research Professor
• School of Information and Library ScienceUniversity of North Carolina at Chapel Hill
• Email: [email protected], [email protected] • phone: (919)962-8366
fax: (919)962-8071 • Mail:
School of Information and Library Science University of North Carolina at Chapel Hill, CB #3360100 Manning Hall, Chapel Hill, NC 27599-3360