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Intercounty Marketing Campaigns

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Intercounty Marketing Campaigns The Idea The Brief To produce a marketing campaign for Intercounty’s newly acquired offices that provided a point of difference amongst its competitors. A very positive result which has led to increased valuations. Video (click to view)

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Page 1: Intercounty

IntercountyMarketing Campaigns

Page 2: Intercounty

The BriefTo produce a marketing campaign for Intercounty’s

newly acquired offices that provided a point of difference

amongst its competitors.

The Idea“With over 150 estate agents already in Nottingham it’s

quite clear a new one is needed”. We suggest that other

agencies are all the same, act the same and sound the

same but Intercounty is different and delivers a much

better service. They are an agent who listen to their

customers and understand their individual needs.

They are “not another estate agency”.

The ResultsA very positive result which has led to increased valuations.

Intercounty Not Another Estate Agency

Page 4: Intercounty

The BriefTo produce a tactical marketing campaign for

Intercounty to generate immediate enquiries.

The IdeaIf you buy or sell your home with Intercounty before

30th June 2010, you’ll be entered into the free prize

draw of having your mortgage paid for a whole year.

The ResultsA very positive result which has led to increased valuations.

Intercounty Tactical campaign