intercultural communication in the global workplace fifth edition iris varner & linda beamer

PANHA CHIET UNIVERSITYBachelor Programs – Year 4

Intercultural Communication in The Global WorkplaceFifth Edition

Iris Varner & Linda Beamer

Chapter 11

The Influence of Business Structures and Corporate Culture on Intercultural

Business Communication

PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014

Facilitator: Mr. UON SOKCHEA, MA, MBA & PhD Can. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]

Corporate Culture and Intercultural Communication

• Companies develop their own unique corporate culture. Corporate Culture is embedded in the national culture


Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]

What is Intercultural Communication?

Intercultural communication refers to the effective communication between people/ workers/ clients of different cultural background. It also includes managing thought patterns and non verbal communication.



• The cultural Environments of Businesspeople–General culture–General business culture– Industry culture–Corporate culture– Individual culture



Stages in internationalization• Typically, the internationalization starts with

an import-export stage, followed by the multinational firm and then the global firm. Each stage has its own organizational and communication environment.

• Multinational Firm– The market car BMW

• Global Firm– Coca-Cola and Microsoft



The Import-Export Stage• Reasons for Export– The firm may want to export new markets

• Communication in the Import-export Environment– A beginning export firm will hire translators– The level of adaptation also depend on the product.– A company must adapt its marketing and be aware

of consumers’ needs & wants in foreign condition.



Export StructurePresident

Legal StafffinancePlanningHuman Resource

Engineering Production MarketingR & D

Sale Exporting



The Multinational Corporation• The National subsidiary– Subsidiary: A company which is owned by a larger

company. E.g.: Coca-Cola Company, …– The structure of a national subsidiary

organization– Communication in a national subsidiary

organization



National Subsidiary StructurePresident



Japan Germany United State Mexico

National subsidiaries



• As international operation expend and as the need for effective international communication grows.

• The structure of an international division: An organization with a domestic and an international division look very efficient.

The International Division



International Division StructurePresident



Domestic Division

International Division



• Communication in an international division organization

• Who communicate with whom?• Language and staffing issues• Practical communication option• Attitudes in different cultures toward sending

employees to other countries• Valuing intercultural communication

competence

The International Division (Cont.)PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014


Global Firm• Global firms typically use one of three basic

structures: A worldwide functional format, a worldwide geographic/regional format, or a worldwide product format.



Global functional StructurePresident





National Subsidiary StructurePresident



North American

Latin American Africa Asia/ Australia

Global Geographic/Regional Structure

Europe



President



Product A Product B Product C Product D

Global Product StructurePANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014


Implications of Cultural Aspects of Business structures for Communication

in an International Firm• Communication in organization based on

credentials–Credentials : the abilities and experience which

make someone suitable for a particular job or activity, or proof of someone's abilities and experience –More and more workers want to have portable

credentials.



• Communication in organization based on context– Context: The situation within which something exists

or happens, and that can help explain it – The organization based on context is best

exemplified in Japan.• Communication in an organization based on

family orientation– Business in the Middle East is based on the concept

of family.• Communication in an organization based on

political principles– Organizational principles in formerly communist

countries are different altogether



The End

Course Book: Intercultural Communication in The Global Workplace

Fifth EditionIris Varner & Linda Beamer



intercultural communication in the global workplace fifth edition iris varner & linda beamer

Documents

communication environment

effective communication

verbal communication

structures corporate

new markets communication

unique corporate culture

mba phd

uon sokchea