interest in solar panels on home nreca market research services

9
Interest in Solar Panels on Home Lake Region Mille Lacs Lake Country Dakota 5% 12% 19% 10% 12% 8% 8% 17% 17% 20% 27% 27% 4 Rating NRECA MARKET RESEARCH SERVICES

Upload: margaretmargaret-underwood

Post on 12-Jan-2016

214 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Interest in Solar Panels on Home

Lake Region

Mille Lacs

Lake Country

Dakota

5%

12%

19%

10%

12%

8%

8%

17%

17%

20%

27%

27%

4 Rating 4 & 5

NRECA MARKET RESEARCH SERVICES

Page 2: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Community Solar Awareness

NRECA MARKET RESEARCH SERVICES

Mille LacsLake CountryCLPItasca-Mantrap

16%16%

32%33%

Percent Aware

Page 3: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Interest in Community Solar

MLEC

LREC

LCP

DEA

10%

4%

16%

13%

9%

16%

15%

26%

19%

20%

31%

39%

No Price Given

4 Rating 4 & 5

NRECA MARKET RESEARCH SERVICES

LREC ($1,500)

IM ($1,295)

CLP ($1,500)

CLP ($1,200)

2%

4%

9%

21%

6%

7%

11%

4%

8%

11%

20%

25%

Full Panel at $1,200 - $1,500

4 Rating 4 & 5

Page 4: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Interest in Community Solar

NRECA MARKET RESEARCH SERVICES

LREC Full Panel Financed on Bill @ $42/mo

LREC Half Panel @ $750

IM Full Panel Financed on Bill @ $36/mo

CLP Full Panel @ $900

2%

3%

5%

26%

9%

8%

10%

7%

11%

11%

15%

33%

Other Pricing Options

4 Rating 4 & 5

Page 5: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

NRECA MARKET RESEARCH SERVICES

How Much More Willing to Pay for Renewable Energy

Heartland

Chippewa Valley

Clark

Riverland

Tri-County

Hawkeye

Eau Claire

12%

11%

7%

7%

13%

13%

8%

48%

53%

62%

47%

45%

51%

46%

19%

16%

12%

24%

16%

13%

15%

16%

12%

11%

14%

14%

10%

17%

6%

8%

8%

8%

12%

13%

15%

Don't know Nothing more $3 to $5 more$10 more $15 - $20 more

Page 6: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Interest in Solar Panels on Home 5-Point Scale: 1=Not at all interested; 5=Extremely interested

Riverland

Dunn - Phone

Heartland

19%

17%

18%

9%

14%

15%

28%

31%

33%

4 Rating 4 & 5

NRECA MARKET RESEARCH SERVICES

Mean

2.67

2.55

2.47

Page 7: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Community Solar Awareness and Support

NRECA MARKET RESEARCH SERVICES

Dunn - Total Riverland Heartland Dunn - Phone

62% 61%

57%55%

Percent Who Support

Dunn - TotalDunn - PhoneHeartlandRiverland

16%17%19%19%

Percent Who Are Aware

Page 8: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Interest in Purchasing Community Solar Panels 5-Point Scale: 1=Not at all interested; 5=Extremely interested

Riverland

Dunn Phone

Dunn Total

Heartland

15%

8%

11%

17%

10%

18%

19%

17%

25%

26%

30%

34%

4 Rating 4 & 5

NRECA MARKET RESEARCH SERVICES

Mean

2.93

2.63

2.44

2.47

Page 9: Interest in Solar Panels on Home NRECA MARKET RESEARCH SERVICES

Would Consider Solar (Eau Claire Energy)

NRECA MARKET RESEARCH SERVICES

Community Solar Project

Purchase Solar Panel Installed at

Home

50%

37%

30%

43%

20%

20%

Yes No Don't know