Developing cost-effective, efficient future proof interior designs to meet Saudi Arabia ssocio-economic requirements

International summit: 16 & 17 January 2011Interactive workshops: 15 & 18 January 2011

Riyadh Marriott Hotel, Saudi Arabia

For more information or to registerTel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae

www.interiorconstructionsaudi.com

Researched and developed by:Media partners:Endorsed by:

Exhibitors:Associate sponsors: Associate partner:

Outstanding executive contributions providing essential insight:

Speaker highlights include:

• Isabel Pintado, Associate Partner and Head of Interiors, GodwinAusten Johnson

• John Alexander Smith, Professor of Architecture & InteriorDesign, American University in Dubai (AUD)

• Christian Merieau, Managing Director, Samuel Creations

• Vinod Thomas, General Manager, Association ofProfessional Interior Designers (APID)

• Jacob Kurek, Principal, Henning Larsen Architects

• Mayank Barjatya, Founder, Vastuworld

Key topics to be discussed:

• Learn about the latest sustainable fixed and hard finishedarchitectural design technologies and methodologies

• Assessing the importance of stakeholder collaboration andproject life-cycle management

• Incorporating energy, technology, environmental psychology and sustainability in design through academia

• Understanding the implications of variable sustainable interiorbuilding codes and standards in Saudi Arabia

Sultan A. Y. FadenHead of Founding Group

Saudi Green Building Council

Hazem El KhatibManaging PartnerDesign Design

and, Vice President Association of Professional

Interior Designers (APID)

John ShentonDirectorRMJM

Nawaf Nahar Al-Nassar Director

3N Jeddah

Co-organiser:

Book and pay before 14 October 2010to save up toUS $750

Interior DesignConstruction&

Saudi Arabia’

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programmes, keeping them up-to-date with industry trends, technological developments and theregulatory landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries.

IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in major citiesacross six continents including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto. IQPCleverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae

IQPC’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended to ensure that you will get to the heart of the summit's most critical issues and uncover practical solutions you can apply in your own company.

For further information or to register Tel: +971 4 364 2975

Essential interactive workshopsSaturday 15 & Tuesday 18 January 2011

Pre-summit workshopSaturday 15 January 2011

10:00 – 16:00Interior design legislation – what’s at stake and why it’s important to you

• Combining critical, creative thinking and knowledge of building codes

• Defining the scope of interior design as a practice

• Understanding the importance of legal recognition

• Exploring whether building codes reflect today’s interior design profession

• Achieving transparency through sustainable, third party accreditation

• Discussing health, safety and welfare – the regional challenges

• Examining how building permits and architectural statutes affectinterior design

Post-summit workshopTuesday 18 January 2011

10:00 – 16:00Investing in feng shui – a health and business decision

• The impact of feng shui on staff retention and productivity in the office

• Understanding building orientation, room location and colour

• Discussing what different colours symbolise and represent

• How to find the centre of a structure

• Using the bagua map

• Feng shui lighting – architecturally enhancing how a spacemakes us feel

• Smart lighting and good quality air

• The health and well-being benefits of full spectrum lighting

Workshop facilitator:Mayank BarjatyaFounderVastuworld

Interior DesignConstruction&

Saudi Arabia

08:30 Registration, refreshments and networking

09:00 Chair’s welcome and opening remarks

Interior design and construction in KSA – current sustainable

trends, future development and expert analysis

09:10 Sustainable interior design to future-proof built assets,

human welfare and socio-economic growth

• An in-depth overview of sector investment and

up-coming projects in the Kingdom

• Understanding the impact of successful interior design

on human welfare, productivity and the environment

• Assessing technology’s role in achieving commercially

viable design

Sultan A. Y. Faden, Head of Founding Group,

Saudi Green Building Council

09:50 Debating the future of interior design

• Explaining who the interior designer is and why

they design

• Revealing how do socio–economic parameters affect

the interior design profession?

• Examining interior design as a profession for the future

Hazem El Khatib, Managing Partner, Design Design

and Vice President, Association of Professional

Interior Designers (APID)

10:30 Morning networking break

Considering the implications of variable sustainable

interior codes and standards in the region

11:00 Examining the flow of interiors in KSA

• Understanding the impact of unregulated urban

development on interior spatial design and habitability

• Considering culturally sensitive material use

• Examining the affect of anodyne design on a

city’s persona

Nawaf Nahar Al- Nassar, Director, 3N Jeddah

11:40 King Abdul Aziz Historical Centre – a unique

environment

• Achieving building code compliance in sensitive spaces

• Managing new interior construction technologies and

materials within the environmental controls of a

museum environment

• Meeting the project management challenges of new

build and renovated interiors

Peter Astle, Lead Consultant, Astle Design

12:05 Innovations and developments in green paint

• Examining environmental legislation

• Considering VOCs in paint

• Sigma’s innovative solution that goes beyond legislation

Mike Murphy, Decorative Technical Service Manager

Middle East,

12:50 Summit lunch with networking opportunity

Answering the interior design ‘cost over life-cycle’ equation

13:50 Detailing the value of stakeholder collaboration

• Establishing why close collaboration between interior

designers, developers, architects, contractors,

consultants and facilities managers is vital to project

continuity, delivery, cost and ease of maintenance

• Understanding the relationship between space and

business strategies

• Value engineering – examining initial material capital

expenditure over life-cycle costs

Christian Merieau, Managing Director, Samuel Creations

14:30 Leveraging fit-out turnkey service provisions

• Investigating the breadth of value-added customer

services in the fit-out sector

• Practical examples of how to deliver turnkey services –

from design consultation through to installation

• Integrating pre-planned infrastructure and service

provision for operational and maintenance efficiencies

Doug Langmead, President, Langmead Associates

15:10 Afternoon networking break

Interior design and construction as a component of the

‘whole building design’ process

15:40 Quality project management – the importance of

integrating processes and people

• Understanding the difference between ‘the whole building’

concept and the typical planning and design method

• Exploring the cost saving implications of total

stakeholder integration

• Implementing an Environmental Management System

(EMS) as an overarching management tool throughout

a project

John Alexander Smith, Professor of Architecture &

Interior Design, American University in Dubai (AUD)

16:20 Benchmarking project life-cycle efficiencies

• Exploring methodologies to evaluate appropriate levels

of stakeholder integration

• Assessing the impact of technology on high

performance hard finishes and whole life durability

• Considering ISO 14001 the benefits of compliance

Furqan Mian, Technical Services Manager, Facilities

Management, Emaar Properties

John Alexander Smith, Professor of Architecture &

Interior Design, American University in Dubai (AUD)

John Shenton, Director, RMJM Architects &

Masterplanners

17:00 End of summit day one

Fax: +971 4 363 1938 Email: enquiry@iqpc.ae

Summit day one:Sunday 16 January 2011

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Interior DesignConstruction&

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08:30 Registration, refreshments and networking

09:00 Chair’s welcome and opening remarks

Examining the relationship between interior design and

‘involved building’ systems

09:10 Directing projects through building systems (lighting,

HVAC, IT, security and fire safety) knowledge

• Examining appropriate systems concepts that support

the goals of the client and design direction

• Discussing the impact of interior design on building

elements

• Coordinating daylight and views with electrical ambient

and task lighting as a design driver

Salah Nezar, Head of Design, KEO International

09:50 Adapting appropriate work spaces

• Exploring the key aspects of design metaphors and

organisations – machine, organism and brain

• Employing metaphors to understand client business

needs, competition and values

• Using effective metrics to generate tailored solutions

Jacob Kurek, Principal, Henning Larsen Architects

10:30 Morning networking break

11:00 Adopting a holistic approach to hard surface, fixed

finish work place design

• WorkPlace 20-20 – interpreting the research in terms

of material use and work space ambience

• Connecting physical aspects of the internal

environment to changes in user behaviour

and processes

• Considering space mapping to improve office

information flow and knowledge integration

Mayank Barjatya, Founder, Vastuworld

Conservation and design decisions – meeting the challenges

11:40 High performance ceiling panels

• Identifying appropriate ceiling systems for humid

climatic conditions

• Considering technologies for different acoustic, visual,

regulated and demanding environments

• Examining cost effective and environmentally sound

methods of panel disposal

Iman Abualjadayal, Principal, In Detail Design

12:20 Exclusive presentation, Baswa Acoustics

12:50 Summit lunch with networking opportunity

13:50 Lighting control - the need for intelligent solutions in

heavy traffic environments

• Investing in future lighting technologies

• Organic light emitting diodes (OLEDs) – the next step

for interior luminars?

• Examining building material and OLED integration

technology

• Meeting the cost challenge of OLEDs

14:30 State-of-the-art sustainable flooring solutions

• Understanding sustainability and the role of indoor

air quality

• Benchmarking the latest low-emitting flooring materials

and products

• Assessing the affects of Volatile Organic Compounds

(VOCs) on human health

Vernon Palmer, Regional Manager, InterfaceFlor

15:10 Afternoon networking break

Cultural cues, the latest trends and technologies in wall

coverings and coatings

15:40 When conservatism and modernism meet

• Understanding the application properties of the latest

eco-friendly paint technologies

• Affectively incorporating traditional and cutting edge

wall materials in mixed-use buildings

• Identifying appropriate colour selection and paint grade

and the impact on retail outlets and trade patterns

Vinod Thomas, General Manager, Association of

Professional Interior Designers (APID)

16:20 Discussing the top trends in kitchen and sanitary ware

• Experimenting with alternative materials and textures

• Considering corrosion and abrasive resistant finishes

• Taking a multi-pronged approach to sustainability –

intelligent manufacturing facilities and processes

Naima Aziz, Principal, Aziz Design

17:00 Close of summit

www.interiorconstructionsaudi.com

Summit day two:Monday 17 January 2011

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12 - 15 December 2010Marriott Hotel, Cairo, Egypt

Our other relevant construction event:

Interior DesignConstruction&

Saudi Arabia

OTEL DESIGNCONSTRUCTION

Egypt

and

Significant investment in the built environment has propelled theKingdom of Saudi Arabia to regional poll position in terms of projectspend. Some US $435bn has been allocated, of which interiordesign contracting represents 15 – 20% of total project value.

However, long-term government strategic development plansdemand adherence to sustainable building construction andperformance codes. With that in mind, Interior Design &Construction Saudi Arabia, 15 – 18 January, 2011, has partneredwith the Association of Professional Interior Designers (APID)and Saudi Green Building Council (SGBC) to deliver high levelcontent and stir debate amongst the design community.

Do you want to make a valid and valuable contribution, and help shape the region’s interior space sustainably and cost-effectively?

Past delegates of IQPC construction conferences said:

"High level of technical content and attendance. Good

venue to meet clients and colleagues” Commercial Director, FUGRO MIDDLE EAST

"We appreciate the energetic efforts of IQPC to focus all

stakeholders on tackling the most critical issues in

construction in the Middle East."

Director of Construction, EMAAR

Who you will network with at Interior Design &Construction Saudi Arabia:

Interior design and construction stakeholders throughout thevalue chain will be attending:

• Developers

• Operators (malls, hotels, high-end next generation mixed-use towers)

• Architects and interior designers

• Facilities managers

• Lighting automation software vendors / contractors / OEMs

• Lighting vendors / contractors / OEMs

• Flooring contractors

• Wall coverings (including paint and tiles)

• Kitchen / bathroom suppliers and contractors

• Materials suppliers

• Lighting designers

Sponsorship & exhibition opportunities

Only at Interior Design & Construction Saudi Arabia will thehighest-level decision makers attend in one place at one time.They will evaluate products and services and will look toshort-list potential suppliers.

• Can you afford to miss out on this opportunity? • Do you have a product or service that our senior decision-

makers and influencers need?

We have a range of business development / marketing andsales solutions that are tailored to specifically deliver on yourbusiness objectives. For more details, call +971 4 364 2975or email sponsorship@iqpc.ae

Associate sponsors:

In January 2008 the world's second largestcoatings manufacturer was formed as a resultof PPG's acquisition of SigmaKalon (SigmaPaints), the company now having an annualturnover of $14 billion. Prior to this acquisition

Sigma, was a global leader in the coatings industry in its own right, the secondlargest in Europe and employing over 12,000 people across 50 countries,having an annual turnover of $2.8 billion. The US-based PPG Industries, aglobal supplier of coatings, chemicals, glass and fiber glass, has more than 150 manufacturing facilities and equity affiliates and operates in more than 60countries worldwide. Consolidated sales of paints in 2007 were US$10.6 billion.

PPG shares are traded on the New York Stock Exchange.

Exhibitors: InterfaceFLOR is a worldwide leader in theproduction of innovative, environmentally-

responsible modular floor coverings. The company invented the concept of thecarpet tile nearly 50 years ago and has been systematically developing it ever since.

Today the company offers a wide range of commercial modular flooringcombining style, innovation and practicality to suit all kinds of buildings – fromhomes and hospitals, to multinational businesses and government departments.

InterfaceFLOR makes and sells one of the industry’s largest and most diverserange of carpet tiles, offering customers a wide variety of colour combinations,textures and patterns ranging from cool minimalism to fashion consciouscarpets, and all manufactured along sustainable principles.

As a leader in the sustainability field and a founding member of several GreenBuilding Councils, InterfaceFLOR is also able to assist clients in choosing themost sustainable carpet tile and meet the criteria in different Green BuildingRating Systems, such as LEED, BREAAM or Estidama – consensus-basedstandards for developing high-performance, sustainable buildings.

For more information about InterfaceFLOR and its sustainability efforts pleaselog on to www.interfaceglobal.com or www.missionzero.org.

ege is one of the leading European suppliers of uniquecarpet solutions within wall-to-wall carpets, rugs and tiles.We provide our clients with a multitude of unique carpetconcepts focusing on quality and freedom of design.

At ege carpets we do not limit our clients; we provide possibilities. By means ofadvanced production technology, only the imagination limits what is possible.This means that we are able to create the best suited flooring solution for each

individual client.

Associate partner:APID has been formed to represent professionalinterior designers in the Gulf region and is the onlyassociation of its kind in the region. The Associationpromotes the highest professional ideals of Interior

Design to client bodies, governmental and private sectors, to industry, to itsmembership, and to society. APID provides a platform for education anddevelopment within the design community through conferences, seminars,exhibitions and competitions. APID will assist in building connections withinindustry, that will help members expand their professional prospects bynetworking with colleagues and will give the design industry unified access toresources to market their design practice.

Co-organiser: Endorsed by:

Interior DesignConstruction&

Saudi Arabia

SUMMIT PRICES

• Discounts cannot be combined.• Discounts are not valid if payment is received afterclosing date.

• Payment prior to conference is mandatory for attendance.

Event Code: 19431.001Please complete in BLOCK CAPITALS as information is used to produce delegate badges. Please photocopy for multiple bookings.

Please do not remove this label even if it is not addressedto you.Your Priority Registration Code is printed on thetop of the label below. Please quote it when registering:

DELEGATE 1 Mr Mrs Ms Dr Other

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PAYMENT TERMS Payment is due upon receipt of invoice. Bookings received within 10 working days of the conference require a credit card number to

confirm your place. Payment prior to the event is mandatory for attendance. All bookings gaining the early bird discount must be paid

before the early bird date, otherwise the full rate will be applied and charged. In these instances, payment of the full amount will be

required before entry to the event.

PAYMENT METHOD

We also accept payment by the following methods:

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By Direct Transfer: Please quote AE 19431.001 with remittance advice

IQPC Bank Details: Account name: INTL QUALITY & PROD CEN FZ LLCAccount No.: 020 – 879714 - 100 Swift Code: BBME AEADHSBC Bank Middle East Limited, Bur Dubai Branch, P.O. Box: 66, Dubai, UAE.All Bank charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount.Please tick the appropriate box if you would like to pay by one of these methods and our customer services team will contact you directly to finalise the payment.

REGISTRATION

PRIORITY BOOKING FORM

DELEGATE DETAILS

Book and pay before 14 October 2010 and save US $750

5 WAYS TO REGISTER

Online: www.interiorconstructionsaudi.comPhone: +971 4 364 2975Fax: +971 4 363 1938Email: enquiry@iqpc.aePost: IQPC Dubai FZ LLC PO Box 502397 Dubai, UAE

TEAM DISCOUNTS

Team discounts available on request. Call +971 4 364 2975 for more information.

VENUE & ACCOMMODATION

Riyadh Marriott HotelPO Box 16294 Riyadh-11464KSATel: +966 1 4779300Fax: +966 1 2922212Email: emad.said@marriotthotels.comOnline: www.riyadhmarriott.com

VENUE & ACCOMMODATION: Hotel and travel costs are not included in the registration fee.For assistance in your travel and accommodation requirements,please refer to details below:

Room ReservationSpecial / corporate rate for room accommodation is available inthe hotel. You may contact the hotel directly as per the detailsabove quoting IQPC Middle East or the name of the conference.

Flight reservation:Contact Anuj Sachev or Charo Marie at SNTTA Travel & Tours LLC Dubai.Email: iqpc@snttadubai.comTel: +971 4 282 9000Fax: +971 4 282 9988www.sntta.com

Please book at the earliest for your convenience

CONFERENCE DOCUMENTATION

If you cannot make the dates you can still access all of thepresentations delivered throughout the conference days for just US $450, post event. Contact us on +971 4 364 2975 for further details.

PAYMENT:

• Payment is due in full at the time of registration and includes lunches,refreshments and detailed conference materials.

• Your registration will not be confirmed until payment is received and may be subject to cancellation.

• If a booking is received 10 working days before the conference a creditcard number will be required to confirm your place, likewise if fullpayment has not been received before the conference date.

DISCOUNTS:

• All 'Early Bird' Discounts require payment at time of registration andbefore the cut-off date in order to receive any discount.

• Any other discounts offered by IQPC (including team discounts) mustalso require payment at the time of registration.

• All discount offers cannot be combined with any other offer.

CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY:• You may substitute delegates at any time by providing reasonable

advance notice to IQPC. • For any cancellations received in writing not less than eight (8) days

prior to the conference, you will receive a 90% credit to be used atanother IQPC conference which must occur within one year from thedate of issuance of such credit. An administration fee of 10% of thecontract fee will be retained by IQPC for all permitted cancellations.No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.

• In the event that IQPC cancels an event for any reason, you willreceive a credit for 100% of the contract fee paid. You may use thiscredit for another IQPC event to be mutually agreed with IQPC, whichmust occur within one year from the date of cancellation.

• In the event that IQPC postpones an event for any reason and thedelegate is unable or unwilling to attend on the rescheduled date, youwill receive a credit for 100% of the contract fee paid. You may use thiscredit for another IQPC event to be mutually agreed with IQPC, whichmust occur within one year from the date of postponement.

• Except as specified above, no credits will be issued for cancellations.There are no refunds given under any circumstances.

• IQPC is not responsible for any loss or damage as a result of asubstitution, alteration or cancellation/postponement of an event. IQPCshall assume no liability whatsoever in the event this conference iscancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that rendersperformance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not belimited to: war, fire, labor strike, extreme weather or other emergency.

PROGRAM CHANGES :• Please note that speakers and topics were confirmed at the time of

publishing; however, circumstances beyond the control of theorganisers may necessitate substitutions, alterations or cancellationsof the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible.

YOUR DETAILS:Please email our database manager at enquiry@iqpc.ae and inform him/her of any incorrect details which will be amended accordingly.

Summit package Before Before Before After 14 October 2010 11 November 2010 16 December 2010 16 December 2010

Gold package (Summit + 2 workshop days) US $4,515 US $4,765 US $5,015 US $5,265 (Save US $750) (Save US $500) (Save US $250)

Silver package (Summit + 1 workshop day) US $3,507 US $3,702 US $3,897 US $4,092 (Save US $585) (Save US $390) (Save US $195)

Summit only US $2,249 US $2,374 US $2,499 US $2,624 (Save US $375) (Save US $250) (Save US $125)

International summit16 & 17 January 2011Interactive workshops

15 & 18 January 2011Riyadh Marriott Hotel, Saudi Arabia

Interior DesignConstruction&

Saudi Arabia