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Internet marketingFrom Wikipedia, the free encyclopedia

This article needs additionalcitationsforverification. Please helpimprove this articleby adding

citations toreliable sources. Unsourced material may bechallengedandremoved.(May 2008)

Internet marketing

Search engine optimization

Social media marketing

Email marketing

Referral marketing

Content marketing

Search engine marketing

Pay per click

Cost per impression

Search analytics

Web analytics

Display advertising

Contextual advertising

Behavioral targeting

Affiliate marketing

Cost per action

Revenue sharing

Mobile advertising

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Marketing
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Key concepts

Product marketing

Pricing

Distribution

Service

Retail

Brand management

Account-based marketing

Ethics

Effectiveness

Research

Segmentation

Strategy

Activation

Management

Dominance

Marketing operations

Promotional contents

Advertising

Branding
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_strategyhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Product_marketing


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Underwriting spot

Direct marketing

Personal sales

Product placement

Publicity

Sales promotion

Sex in advertising

Loyalty marketing

Mobile marketing

Premiums

Prizes

Promotional media

Printing

Publication

Broadcasting

Out-of-home advertising

Internet

Point of sale

Merchandise

Digital marketing

In-game advertising
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Product demonstration

Word-of-mouth

Brand ambassador

Drip marketing

Visual merchandising

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Wikibooks has a book on

the topic of

Marketing

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is

referred to as themarketing(generally promotion) of products or services over theInternet. iMarketing is used

as an abbreviated form for Internet Marketing.[citation needed]

Internet marketing is considered to be broad in scope[citation needed] because it not only refers tomarketingon

theInternet, but also includesmarketingdone via e-mail and wireless media. Digital customer data and

electronic customer relationship management (ECRM) systems are also often grouped together under internet

marketing.[1]

Internet marketing ties together the creative and technical aspects of the Internet, including design,

development, advertising and sales.[2]Internet marketing also refers to the placement of media along many

different stages of thecustomer engagementcycle throughsearch engine marketing(SEM),search engine

optimization(SEO),banner adson specific websites,email marketing,mobile advertising, andWeb2.0strategies.[citation needed]

In 2008,The New York Times, working withcomScore, published an initial estimate to quantify the user data

collected by large Internet-based companies. Counting four types of interactions with company websites in

addition to thehitsfrom advertisements served from advertising networks, the authors found that the potential

for collecting data was up to 2,500 times per user per month.[3]
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.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Marketinghttp://en.wikibooks.org/wiki/Marketinghttp://en.wikipedia.org/w/index.php?title=Template:Marketing&action=edithttp://en.wikipedia.org/wiki/Template_talk:Marketinghttp://en.wikipedia.org/wiki/Template:Marketinghttp://en.wikipedia.org/wiki/Visual_merchandisinghttp://en.wikipedia.org/wiki/Drip_marketinghttp://en.wikipedia.org/wiki/Brand_ambassadorhttp://en.wikipedia.org/wiki/Word-of-mouth_marketinghttp://en.wikipedia.org/wiki/Product_demonstration


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Contents

[hide]

1 Types of Internet marketing

2 Business models

o 2.1 One-to-one approaches

o 2.2 Appeal to specific interests

o 2.3 Niche marketing

o 2.4 Geo-targeting

3 Advantages and limitations of Internet marketing

o 3.1 Advantages

o 3.2 Limitations

4 Security concerns

5 Usage trends

6 Effects on industries

o 6.1 Internet auctions

o 6.2 Advertising industry

7 See also

8 References

[edit]Types of Internet marketing

Internet marketing is broadly divided in to the following[4]types:

Display Advertising: the use of web banners or banner ads placed on a third-party website to drive traffic to

a company's own website and increase product awareness.[4]

Search Engine Marketing(SEM): a form of marketing that seeks to promotewebsitesby increasing their

visibility insearch engineresult pages (SERPs) through the use of either paid placement, contextual

advertising, and paid inclusion, or through the use of freesearch engine optimizationtechniques.[5]

Search Engine Optimization(SEO): the process of improving the visibility of a website or a web page in

search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.[6]

Social Media Marketing: the process of gaining traffic or attention through social media websites such as

Facebook, Twitter and LinkedIn.[7]

Email Marketing: involves directly marketing a commercial message to a group of people using electronic

mail.[8]
http://en.wikipedia.org/wiki/Internet_marketing#cite_note-2http://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Types_of_Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Types_of_Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://en.wikipedia.org/wiki/Internet_marketing#One-to-one_approacheshttp://en.wikipedia.org/wiki/Internet_marketing#One-to-one_approacheshttp://en.wikipedia.org/wiki/Internet_marketing#Appeal_to_specific_interestshttp://en.wikipedia.org/wiki/Internet_marketing#Appeal_to_specific_interestshttp://en.wikipedia.org/wiki/Internet_marketing#Niche_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Niche_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Geo-targetinghttp://en.wikipedia.org/wiki/Internet_marketing#Geo-targetinghttp://en.wikipedia.org/wiki/Internet_marketing#Advantages_and_limitations_of_Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Advantages_and_limitations_of_Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Advantageshttp://en.wikipedia.org/wiki/Internet_marketing#Advantageshttp://en.wikipedia.org/wiki/Internet_marketing#Limitationshttp://en.wikipedia.org/wiki/Internet_marketing#Limitationshttp://en.wikipedia.org/wiki/Internet_marketing#Security_concernshttp://en.wikipedia.org/wiki/Internet_marketing#Security_concernshttp://en.wikipedia.org/wiki/Internet_marketing#Usage_trendshttp://en.wikipedia.org/wiki/Internet_marketing#Usage_trendshttp://en.wikipedia.org/wiki/Internet_marketing#Effects_on_industrieshttp://en.wikipedia.org/wiki/Internet_marketing#Effects_on_industrieshttp://en.wikipedia.org/wiki/Internet_marketing#Internet_auctionshttp://en.wikipedia.org/wiki/Internet_marketing#Internet_auctionshttp://en.wikipedia.org/wiki/Internet_marketing#Advertising_industryhttp://en.wikipedia.org/wiki/Internet_marketing#Advertising_industryhttp://en.wikipedia.org/wiki/Internet_marketing#See_alsohttp://en.wikipedia.org/wiki/Internet_marketing#See_alsohttp://en.wikipedia.org/wiki/Internet_marketing#Referenceshttp://en.wikipedia.org/wiki/Internet_marketing#Referenceshttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=1http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=1http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=1http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/w/index.php?title=Display_Advertising&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Display_Advertising&action=edit&redlink=1http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/wiki/Search_Engine_Marketinghttp://en.wikipedia.org/wiki/Search_Engine_Marketinghttp://en.wikipedia.org/wiki/Websiteshttp://en.wikipedia.org/wiki/Websiteshttp://en.wikipedia.org/wiki/Websiteshttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Search_engine_optimizationhttp://en.wikipedia.org/wiki/Search_engine_optimizationhttp://en.wikipedia.org/wiki/Search_engine_optimizationhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-4http://en.wikipedia.org/wiki/Internet_marketing#cite_note-4http://en.wikipedia.org/wiki/Internet_marketing#cite_note-4http://en.wikipedia.org/wiki/Search_Engine_Optimizationhttp://en.wikipedia.org/wiki/Search_Engine_Optimizationhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-5http://en.wikipedia.org/wiki/Internet_marketing#cite_note-5http://en.wikipedia.org/wiki/Internet_marketing#cite_note-5http://en.wikipedia.org/wiki/Social_Media_Marketinghttp://en.wikipedia.org/wiki/Social_Media_Marketinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-6http://en.wikipedia.org/wiki/Internet_marketing#cite_note-6http://en.wikipedia.org/wiki/Internet_marketing#cite_note-6http://en.wikipedia.org/wiki/Email_Marketinghttp://en.wikipedia.org/wiki/Email_Marketinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-7http://en.wikipedia.org/wiki/Internet_marketing#cite_note-7http://en.wikipedia.org/wiki/Internet_marketing#cite_note-7http://en.wikipedia.org/wiki/Internet_marketing#cite_note-7http://en.wikipedia.org/wiki/Email_Marketinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-6http://en.wikipedia.org/wiki/Social_Media_Marketinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-5http://en.wikipedia.org/wiki/Search_Engine_Optimizationhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-4http://en.wikipedia.org/wiki/Search_engine_optimizationhttp://en.wikipedia.org/wiki/Search_enginehttp://en.wikipedia.org/wiki/Websiteshttp://en.wikipedia.org/wiki/Search_Engine_Marketinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/w/index.php?title=Display_Advertising&action=edit&redlink=1http://en.wikipedia.org/wiki/Internet_marketing#cite_note-yourdictionary-3http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=1http://en.wikipedia.org/wiki/Internet_marketing#Referenceshttp://en.wikipedia.org/wiki/Internet_marketing#See_alsohttp://en.wikipedia.org/wiki/Internet_marketing#Advertising_industryhttp://en.wikipedia.org/wiki/Internet_marketing#Internet_auctionshttp://en.wikipedia.org/wiki/Internet_marketing#Effects_on_industrieshttp://en.wikipedia.org/wiki/Internet_marketing#Usage_trendshttp://en.wikipedia.org/wiki/Internet_marketing#Security_concernshttp://en.wikipedia.org/wiki/Internet_marketing#Limitationshttp://en.wikipedia.org/wiki/Internet_marketing#Advantageshttp://en.wikipedia.org/wiki/Internet_marketing#Advantages_and_limitations_of_Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Geo-targetinghttp://en.wikipedia.org/wiki/Internet_marketing#Niche_marketinghttp://en.wikipedia.org/wiki/Internet_marketing#Appeal_to_specific_interestshttp://en.wikipedia.org/wiki/Internet_marketing#One-to-one_approacheshttp://en.wikipedia.org/wiki/Internet_marketing#Business_modelshttp://en.wikipedia.org/wiki/Internet_marketing#Types_of_Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketing


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Referral Marketing: a method of promoting products or services to new customers through referrals,

usually word of mouth.[9]

Affiliate Marketing: a marketing practice in which a business rewards one or more affiliates for each visitor

or customer brought about by the affiliate's own marketing efforts.[10]

Content Marketing: involves creating and freely sharing informative content as a means of converting

prospects into customers and customers into repeat buyers.[11]

[edit]Business models

This section does notciteanyreferences or sources. Please help improve this section by adding

citations toreliable sources. Unsourced material may bechallengedandremoved.(January 2011)

Internet marketing is associated with severalbusiness models:

E-commerce: a model whereby goods and services are sold directly to consumers (B2C), businesses(B2B), or from consumer to consumer (C2C) using computers connected to a network.[12]

Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from

its website.[citation needed] Similar to walk-in customers in retail world. These prospects are often referred to as

organic leads.

Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active

sellers for a share of profits.[citation needed]The entity that owns the product may provide some marketing

material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate

marketing relationships come from e-commerce businesses that offer affiliate programs.[citation needed]

Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to

nurture relationships that can be used for real-world advantages.[citation needed] Local Internet marketing uses

tools such associal media marketing, local directory listing,[13]and targeted online sales promotions.

[edit]One-to-one approaches

In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers'

messages reach the user personally.[14]This approach is used in search marketing, for which the

advertisements are based onsearch enginekeywordsentered by the users. This approach usually works

under thepay per click(PPC) method.[citation needed]

[edit]Appeal to specific interests

When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or

interest, rather than reaching out to a broadly defined demographic.[citation needed] These marketers typically

segment their markets according to age group, gender, geography, and other general factors.[citation needed]

[edit]Niche marketing
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Niche and hyper-niche internet marketing put further emphasis on creating destinations for web users and

consumers on specific topics and products.[citation needed] Niche marketers differ from traditional Internet marketers

as they have a more specialized topic knowledge. [citation needed] For example, whereas in traditional Internet

marketing a website would be created and promoted on a high-level topic such as kitchen appliances, niche

marketing would focus on more specific topics such as 4-slice toasters.[citation needed]

Niche marketing provides end users of such sites very targeted information, and allows the creators to

establish themselves as authorities on the topic or product.[citation needed]

[edit]Geo-targeting

In Internet marketing,geo targetingand geo marketing are the methods of determining thegeolocationof a

website visitor withgeolocation software, and delivering differentcontentto that visitor based on his or her

location, such as latitude and longitude, country, region or state, city, metro code orzip code,

organization,Internet Protocol(IP) address,ISP, and other criteria.[citation needed]

[edit]Advantages and limitations of Internet marketing

This section does notciteanyreferences or sources. Please help improve this section by adding

citations toreliable sources. Unsourced material may bechallengedandremoved.(January 2011)

[edit]Advantages

Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. [citation

needed] Companies can reach a wide audience for a small fraction of traditional advertising budgets.[citation

needed] The nature of the medium allows consumers to research and to purchase products and services

conveniently.[citation needed]Therefore, businesses have the advantage of appealing to consumers in a medium

that can bring results quickly.[citation needed] The strategy and overall effectiveness of marketing campaigns depend

on business goals andcost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects

of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of

anad server.[citation needed]The advertisers can use a variety of methods, such aspay per impression,pay per

click,pay per play, andpay per action. Therefore, marketers can determine which messages or offerings are

more appealing to the audience.[citation needed] The results of campaigns can be measured and tracked

immediately because online marketing initiatives usually require users to click on an advertisement, to visit a

website, and to perform a targeted action.[citation needed]

[edit]Limitations

However, from the buyer's perspective, the inability of shoppers to touch, to smell, to taste, and "to try on"

tangible goods before making an online purchase can be limiting.[citation needed] However, there is an industry
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standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing

in-store pick-up services.[citation needed]

[edit]Security concerns

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Information securityis important both to companies and consumers that participate in online business. Many

consumers are hesitant to purchase items over the Internet because they do not believe that their personal

information will remain private. Some companies that purchase customer information offer the option for

individuals to have their information removed from their promotional redistribution, also known asopting out.

However, many customers are unaware if and when their information is being shared, and are unable to stop

the transfer of their information between companies if such activity occurs. Additionally, companies holding

private information are vulnerable to data attacks and leaks. Internet browsing privacy is a related consumer

concern. Web sites routinely capture browsing and search history which can be used to provide targeted

advertising. Privacy policies can provide transparency to these practices. Spyware prevention software can

also be used to shield the consumer.

See also:Internet security,Spyware, andInternet Privacy

Another consumer e-commerce concern is whether or not they will receive exactly what they purchase. Online

merchants have attempted to address this concern by investing in and building strong consumer brands

(e.g.,Amazon.com,eBay, andOverstock.com), and by leveraging merchant and feedback rating systems and

e-commercebondingsolutions.[citation needed] All these solutions attempt to assure consumers that their

transactions will be free of problems because the merchants can be trusted to provide reliable products and

services.[citation needed]Additionally, several major online payment mechanisms (credit cards,PayPal,Google

Checkout, etc.) have providedback-endbuyer protection systems to address problems if they occur.[citation needed]

[edit]Usage trends

Technological advancements in the telecommunications industry have dramatically affectedonline

advertisingtechniques.[citation needed] Many firms are embracing a paradigm that is shifting the focus

ofadvertisingmethodology from traditional text and image advertisements to those containing more recent

technologies likeJavaScriptandAdobe Flash.[citation needed] As a result,advertiserscan more effectively engage

and connect their audience with their campaigns that seek to shape consumer attitudes and feel ings towards

specific products and services.[citation needed]

[edit]Effects on industries
http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=10http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=10http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=10http://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/wiki/Template:Citation_neededhttp://en.wikipedia.org/wiki/Template:Citation_neededhttp://en.wikipedia.org/wiki/Template:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://en.wikipedia.org/wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://en.wikipedia.org/wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://en.wikipedia.org/wiki/Information_securityhttp://en.wikipedia.org/wiki/Information_securityhttp://en.wikipedia.org/wiki/Opt-outhttp://en.wikipedia.org/wiki/Opt-outhttp://en.wikipedia.org/wiki/Opt-outhttp://en.wikipedia.org/wiki/Internet_securityhttp://en.wikipedia.org/wiki/Internet_securityhttp://en.wikipedia.org/wiki/Internet_securityhttp://en.wikipedia.org/wiki/Spywarehttp://en.wikipedia.org/wiki/Spywarehttp://en.wikipedia.org/wiki/Spywarehttp://en.wikipedia.org/wiki/Internet_Privacyhttp://en.wikipedia.org/wiki/Internet_Privacyhttp://en.wikipedia.org/wiki/Internet_Privacyhttp://en.wikipedia.org/wiki/Amazon.comhttp://en.wikipedia.org/wiki/Amazon.comhttp://en.wikipedia.org/wiki/Amazon.comhttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Overstock.comhttp://en.wikipedia.org/wiki/Overstock.comhttp://en.wikipedia.org/wiki/Overstock.comhttp://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Credit_cardshttp://en.wikipedia.org/wiki/Credit_cardshttp://en.wikipedia.org/wiki/Credit_cardshttp://en.wikipedia.org/wiki/PayPalhttp://en.wikipedia.org/wiki/PayPalhttp://en.wikipedia.org/wiki/PayPalhttp://en.wikipedia.org/wiki/Google_Checkouthttp://en.wikipedia.org/wiki/Google_Checkouthttp://en.wikipedia.org/wiki/Google_Checkouthttp://en.wikipedia.org/wiki/Google_Checkouthttp://en.wikipedia.org/wiki/Back-endhttp://en.wikipedia.org/wiki/Back-endhttp://en.wikipedia.org/wiki/Back-endhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=11http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=11http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=11http://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/JavaScripthttp://en.wikipedia.org/wiki/JavaScripthttp://en.wikipedia.org/wiki/JavaScripthttp://en.wikipedia.org/wiki/Adobe_Flashhttp://en.wikipedia.org/wiki/Adobe_Flashhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Advertisershttp://en.wikipedia.org/wiki/Advertisershttp://en.wikipedia.org/wiki/Advertisershttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=12http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=12http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=12http://en.wikipedia.org/wiki/File:Question_book-new.svghttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=12http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Advertisershttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Adobe_Flashhttp://en.wikipedia.org/wiki/JavaScripthttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=11http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Back-endhttp://en.wikipedia.org/wiki/Google_Checkouthttp://en.wikipedia.org/wiki/Google_Checkouthttp://en.wikipedia.org/wiki/PayPalhttp://en.wikipedia.org/wiki/Credit_cardshttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Bond_(finance)http://en.wikipedia.org/wiki/Overstock.comhttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Amazon.comhttp://en.wikipedia.org/wiki/Internet_Privacyhttp://en.wikipedia.org/wiki/Spywarehttp://en.wikipedia.org/wiki/Internet_securityhttp://en.wikipedia.org/wiki/Opt-outhttp://en.wikipedia.org/wiki/Information_securityhttp://en.wikipedia.org/wiki/Wikipedia:Verifiability#Burden_of_evidencehttp://en.wikipedia.org/wiki/Template:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Verifiabilityhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=10http://en.wikipedia.org/wiki/Wikipedia:Citation_needed


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The number of banks offering the ability to perform banking tasks over the internet has increased.[citation

needed]Online bankingappeals to customers because it is often faster and considered more convenient than

visitingbank branches.[15]

[edit]Internet auctions

See also:Online auction business model

Internet auctions have become a multi-billion dollar business. Unique items that could only previously be found

atflea marketsare now being sold on Internet auction websites such aseBay. Specializede-storessell a vast

amount of items like antiques, movie props, clothing, gadgets, and so on.[16][17]

As the premier online reselling platform, eBay is often used as a price-basis for specialized items. Buyers and

sellers often look at prices on the website before going to flea markets; the price shown on eBay often

becomes the item's selling price.[citation needed]

[edit]Advertising industry

In addition to the major effect internet marketing has had on the technology industry, the effect on the

advertising industry itself has been profound. In just a few years,online advertisinghas grown to be worth tens

of billions of dollars annually.[18][19][20]PricewaterhouseCoopersreported that US$16.9 billion was spent on

Online marketing in the U.S. in 2006.[21]

This has caused a growing impact on the United States'electoral process. In 2008, candidates for President

heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates

added, on average, over 500 social network supporters per day to help spread their

message.[22]PresidentBarack Obamaraised over US$1 million in one day during his extensive Democratic

candidacy campaign, largely due to online donors.[23]

Several industries have heavily invested in and benefited from internet marketing and online advertising. Some

of them were originallybrick and mortarbusinesses such aspublishing, music,automotiveor gambling, while

others have sprung up as purely online businesses, such as digital design and media,blogging, and internet

service hosting.[citation needed]

[edit]See also

Ad server

Article marketing

Blog marketing

Classified advertising

Conversion rate
http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Bank_branchhttp://en.wikipedia.org/wiki/Bank_branchhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-14http://en.wikipedia.org/wiki/Internet_marketing#cite_note-14http://en.wikipedia.org/wiki/Internet_marketing#cite_note-14http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=13http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=13http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=13http://en.wikipedia.org/wiki/Online_auction_business_modelhttp://en.wikipedia.org/wiki/Online_auction_business_modelhttp://en.wikipedia.org/wiki/Online_auction_business_modelhttp://en.wikipedia.org/wiki/Flea_marketshttp://en.wikipedia.org/wiki/Flea_marketshttp://en.wikipedia.org/wiki/Flea_marketshttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/E-Storehttp://en.wikipedia.org/wiki/E-Storehttp://en.wikipedia.org/wiki/E-Storehttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-Mohr-15http://en.wikipedia.org/wiki/Internet_marketing#cite_note-Mohr-15http://en.wikipedia.org/wiki/Internet_marketing#cite_note-Mohr-15http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=14http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=14http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=14http://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-17http://en.wikipedia.org/wiki/Internet_marketing#cite_note-17http://en.wikipedia.org/wiki/Internet_marketing#cite_note-19http://en.wikipedia.org/wiki/PricewaterhouseCoopershttp://en.wikipedia.org/wiki/PricewaterhouseCoopershttp://en.wikipedia.org/wiki/PricewaterhouseCoopershttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-20http://en.wikipedia.org/wiki/Internet_marketing#cite_note-20http://en.wikipedia.org/wiki/Internet_marketing#cite_note-20http://en.wikipedia.org/wiki/Electoral_processhttp://en.wikipedia.org/wiki/Electoral_processhttp://en.wikipedia.org/wiki/Electoral_processhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-21http://en.wikipedia.org/wiki/Internet_marketing#cite_note-21http://en.wikipedia.org/wiki/Internet_marketing#cite_note-21http://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-22http://en.wikipedia.org/wiki/Internet_marketing#cite_note-22http://en.wikipedia.org/wiki/Internet_marketing#cite_note-22http://en.wikipedia.org/wiki/Brick_and_mortarhttp://en.wikipedia.org/wiki/Brick_and_mortarhttp://en.wikipedia.org/wiki/Brick_and_mortarhttp://en.wikipedia.org/wiki/Publishinghttp://en.wikipedia.org/wiki/Publishinghttp://en.wikipedia.org/wiki/Publishinghttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=15http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=15http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=15http://en.wikipedia.org/wiki/Ad_serverhttp://en.wikipedia.org/wiki/Ad_serverhttp://en.wikipedia.org/wiki/Article_marketinghttp://en.wikipedia.org/wiki/Article_marketinghttp://en.wikipedia.org/wiki/Blog_marketinghttp://en.wikipedia.org/wiki/Blog_marketinghttp://en.wikipedia.org/wiki/Classified_advertisinghttp://en.wikipedia.org/wiki/Classified_advertisinghttp://en.wikipedia.org/wiki/Conversion_ratehttp://en.wikipedia.org/wiki/Conversion_ratehttp://en.wikipedia.org/wiki/Conversion_ratehttp://en.wikipedia.org/wiki/Classified_advertisinghttp://en.wikipedia.org/wiki/Blog_marketinghttp://en.wikipedia.org/wiki/Article_marketinghttp://en.wikipedia.org/wiki/Ad_serverhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=15http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Automotivehttp://en.wikipedia.org/wiki/Publishinghttp://en.wikipedia.org/wiki/Brick_and_mortarhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-22http://en.wikipedia.org/wiki/Barack_Obamahttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-21http://en.wikipedia.org/wiki/Electoral_processhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-20http://en.wikipedia.org/wiki/PricewaterhouseCoopershttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-19http://en.wikipedia.org/wiki/Internet_marketing#cite_note-17http://en.wikipedia.org/wiki/Internet_marketing#cite_note-17http://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=14http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Internet_marketing#cite_note-Mohr-15http://en.wikipedia.org/wiki/Internet_marketing#cite_note-Mohr-15http://en.wikipedia.org/wiki/E-Storehttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Flea_marketshttp://en.wikipedia.org/wiki/Online_auction_business_modelhttp://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=13http://en.wikipedia.org/wiki/Internet_marketing#cite_note-14http://en.wikipedia.org/wiki/Bank_branchhttp://en.wikipedia.org/wiki/Online_bankinghttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_needed


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Digital marketing

Frequency capping

In-text advertising

Inbound marketing

Lead scoring

Media transparency

Netnography

Online identity management

Online lead generation

Pay per click

Post-click marketing

Product feed

Real-time Marketing

Search Engine Marketing

Social media optimization

Viral marketing

Web banner

[edit]References

1. ^Jaakko Sinisalo et al. (2007). "Mobile customer relationship management: underlying issues and

challenges". Business Process Management Journal13 (6): 772.doi:10.1108/14637150710834541.

2. ^Charlesworth, Alan (2009). Internet marketing: a practical approach. Butterworth-Heinemann. p. 49.

3. ^Story, Louise and comScore (March 10, 2008)."They Know More Than You Think"(JPEG). The New

York Times. in Story, Louise (March 10, 2008)."To Aim Ads, Web Is Keeping Closer Eye on You".The New

York Times(The New York Times Company). Retrieved 2008-03-09.

4. ^ab"Define Online Marketing". Yourdictionary.com. Retrieved 9 January 2012.

5. ^"What Is SEM / Search Engine Marketing?".Search Engine Land. February 1, 2012.

6. ^Gurevych, Vadym (2007). OsCommerce Webmaster's Guide to Selling Online: Increase Your Sales and

Profits with Experts Tips on SEO, Marketing, Design, Selling Strategies Etc. Birmingham. p. 49.ISBN978-

1-847192-02-8.

7. ^"What Is Social Media Marketing". Search Engine Land. Retrieved 9 January 2012.

8. ^Miller, Michael (2009). Selling Online 2.0: Migrating from EBay to Amazon, Craigslist, and Your Own E-

commerce Website. Indianapolis, IN. p. 287.ISBN978-0-7897-3974-2.

9. ^Thurow, Shari (2008). Search Engine Visibility. Berkeley, CA. p. 2.ISBN978-0-321-50324-4.
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ial:BookSources/978-0-7897-3974-2http://en.wikipedia.org/wiki/Internet_marketing#cite_ref-8http://en.wikipedia.org/wiki/Internet_marketing#cite_ref-8http://en.wikipedia.org/wiki/International_Standard_Book_Numberhttp://en.wikipedia.org/wiki/International_Standard_Book_Numberhttp://en.wikipedia.org/wiki/Special:BookSources/978-0-321-50324-4http://en.wikipedia.org/wiki/Special:BookSources/978-0-321-50324-4http://en.wikipedia.org/wiki/Special:BookSources/978-0-321-50324-4http://en.wikipedia.org/wiki/Special:BookSources/978-0-321-50324-4http://en.wikipedia.org/wiki/International_Standard_Book_Numberhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-8http://en.wikipedia.org/wiki/Special:BookSources/978-0-7897-3974-2http://en.wikipedia.org/wiki/International_Standard_Book_Numberhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-7http://searchengineland.com/guide/what-is-social-media-marketinghttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-6http://en.wikipedia.org/wiki/Special:BookSources/978-1-847192-02-8http://en.wikipedia.org/wiki/Special:BookSources/978-1-847192-02-8http://en.wikipedia.org/wiki/International_Standard_Book_Numberhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-5http://en.wikipedia.org/wiki/Search_Engine_Landhttp://searchengineland.com/guide/what-is-semhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-4http://reference.yourdictionary.com/word-definitions/define-online-marketing.htmlhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-yourdictionary_3-1http://en.wikipedia.org/wiki/Internet_marketing#cite_ref-yourdictionary_3-0http://www.nytimes.com/2008/03/10/technology/10privacy.htmlhttp://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.htmlhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-2http://en.wikipedia.org/wiki/Internet_marketing#cite_ref-1http://dx.doi.org/10.1108%2F14637150710834541http://en.wikipedia.org/wiki/Digital_object_identifierhttp://en.wikipedia.org/wiki/Internet_marketing#cite_ref-Sinisalo_0-0http://en.wikipedia.org/w/index.php?title=Internet_marketing&action=edit&section=16http://en.wikipedia.org/wiki/Web_bannerhttp://en.wikipedia.org/wiki/Viral_marketinghttp://en.wikipedia.org/wiki/Social_media_optimizationhttp://en.wikipedia.org/wiki/Search_Engine_Marketinghttp://en.wikipedia.org/wiki/Real-time_marketinghttp://en.wikipedia.org/wiki/Product_feedhttp://en.wikipedia.org/wiki/Post-click_marketinghttp://en.wikipedia.org/wiki/Pay_per_clickhttp://en.wikipedia.org/wiki/Online_lead_generationhttp://en.wikipedia.org/wiki/Online_identity_managementhttp://en.wikipedia.org/wiki/Netnographyhttp://en.wikipedia.org/wiki/Media_transparencyhttp://en.wikipedia.org/wiki/Lead_scoringhttp://en.wikipedia.org/wiki/Inbound_marketinghttp://en.wikipedia.org/wiki/In-text_advertisinghttp://en.wikipedia.org/wiki/Frequency_cappinghttp://en.wikipedia.org/wiki/Digital_marketing


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10. ^Croll, Alistair, and Sean Power (2009). Complete Web Monitoring. Beijing:O'Reilly. p. 97.ISBN978-0-

596-15513-1.

11. ^"Content Marketing 101: How to Build Your Business With Content".copyblogger.

12. ^Peacock, Michael (2008). Selling Online with Drupal E-Commerce: Walk through the Creation of an

Online Store with Drupal's E-Commerce Module. Birmingham. p. 2.ISBN978-1-84719-406-0.

13. ^Rayner, Andrew (April 21, 2010)."Put the E-mphasis on Local Internet Marketing and reach first page on

Google". Retrieved August 15, 2010.

14. Ône to One Marketing Overview. Managingchange.com (1995-04-05). Retrieved on 2011-10-30.

15. ^Study Finds Convenience Drives Online Banking. Consumeraffairs.com (2004-12-29). Retrieved on 2011-

10-30.

16. ^Mohr, Ian (February 27, 2006)."Movie props on the block: Mouse to auction Miramax leftovers". pReed

Business Information.

17. ^James, David (February 24, 2007)."Bid on Dreamgirls Costumes for Charity"". Time, Inc..

18. êMarketer Online Ad Spending to Total $19.5 Billion in 2007(2007-2-28)

19. ^The Register Internet advertising shoots past estimates(2006-09-29)

20. Înternet Advertising Bureau Online Adspend(2007-06-18)

21. ^PricewaterhouseCoopers reported U.S. Internet marketing spend totaled $16.9 billionin 2006" (Accessed

18-June-2007)

22. ^"Spartan Internet Consulting Political Performance Index(SIPP)" (Accessed 28-June-2008)

23. ^"Center For Responsive PoliticsFundraising Profile Barack Obama" (Accessed 28-June-2008)

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