internal comms, home
DESCRIPTION
Internal communications is often described as the cornerstone of Employee Engagement as it drives the most successful company initiatives, ideas and ventures. It’s absolutely key to closing the gap between external and internal brand perceptions. Historically, internal communications has been perceived as the poor relation to external communications. This session will explore the convergence of external and internal communications, the increase in employee influence on consumers through the rise of digital and social and what this means for your brand and your business.TRANSCRIPT
hello
employee engagemen
t
Insert Gogglebox clip
https://www.youtube.com/watch?v=Gop31680ZsQ
What we found
• Loyal • Hardworking• Lack of motivation and accountability• Working in silos • Waiting for information• In need of direction
•honesty•good communication• lots of common ground
John cleese talk the talk
entangle
talent
innovate
+ productive
+ profitable
latest product
whole new medium
78%
13%
Today is my last day at Goldman Sachs. After almost 12 years at the firm I believe I have worked here long enough to understand the trajectory of its culture, its people and its identity. And I can honestly say that the environment now is as toxic and destructive as I have ever seen it.
“You can dream, create, design and build the most
wonderful place in the world… but
it requires people to make the dream a reality.”
Walt Disney, 1950s
Royal Mail colleagues generated over £440 million in new revenue
when you believe
be the brand
golden touch
speak to me
speak to me
stop, collaborate and listen
use as channel
get excited
long lasting, happy, reciprocal relationships
thanks