internal & corporate communication 2014
TRANSCRIPT
Zuari Cement - Italcementi Group
Corporate Communication
Offline & Online Presence
With an aim to create favourable point of view with all our stakeholders, the corporate communication activities were sphered out to enhance the Corporate & Brand Identity.
Zuari Cement - Italcementi Group
Special Features• CSR ‘Building a better Tomorrow’• Product ‘ Global Performance, Local Choice’
Company, Brand & Key Stakeholder views projected to the market
Awards & Recognitions• ‘Outstanding Company in the Cement Sector’ _ EPC WORLD• HOT BRAND @ Bangalore Brand Summit
Press Release•12 press release both online & offline media
Interviews• 2 CEO interviews• 2 Zuari Cement MD• 3 Brand/Product related
Associations
Zuari Cement is to Co-Chair the CSI Communications and Safety Working Group in India, for the year 2014 -15
• FICCI• CII• CMA• IGBC
StationaryCalendar & DiaryLetter Heads & Business Communication
Advertisements •In various publications & Newspapers
Press Impressions• CEO interview @ Kochi Bhoomi Pooja & arc Vision• MD views
Corporate Communication
2014 Highlights
Zuari Cement - Italcementi Group
Awards & Recognitions
• ‘Outstanding Company in the Cement Sector’ EPC WORLD
• HOT BRAND @ Bangalore Brand Summit
2014 Highlights - Corporate Comm.
‘Outstanding Company in the Cement Sector’
EPC WORLD
HOT BRAND @ Bangalore Brand Summit <<
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Press Impressions
• CEO’s interview at arcVision Prize 2014
• CEO interview @ Kochi Bhoomi Pooja & arcVision
• MD views captured at Kochi program
Zuari Cement - Italcementi Group
Month Press Release Interviews News Impressions
January Zuari wins ‘Outstanding Company in Cement Sector’ 23 Online: CemWeek, CemNet2 National : The Hindu, Business Line3 Magazines: Construction Industry Review, I&B, EPC
1 WTD Interview: Zuari Cement plans to increase capacity
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March arcVision Prize20 Online: India Today, Telegraph3 National : Indian Express, Business Line5 Regional : Prajavani, Kannada Prabha3 Magazines: Construction Industry Review, I&B, EPC
1 CEO Interview: We don’t compete with cement anymore
1 Home page banner _ PRNewswire
April Kochi Bhoomi Pooja3 National : Indian Express, The Hindu, Business Line3 Regional : Mathrubhumi, Malayala Manorama14 Online: Telegraph, Construction World
1 CEO Interview: ‘India’s per capita cement consumption will definitely’1 MD’s Interview :Zuari hopes cement demand will rise after polls
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May --- 1 India Cement Review_ Jacob Mathew ---
June --- 1 CEO Interview _Indo-Italian Chamber's Newsletter_ Zuari Cement's Giant Leaps
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August --- 1 Mxm Magazine _ JM: Important to build a brand image for cement
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September 'Prazna' – a CSR Initiative 10 Online: Cemweek, Construction World2 National Newspapers: The Hindu, Business Line8 Regional Newspapers : Andhra Jyothi, Sakshi2 Magazine: India Cement Review, CT
--- 1 CSR ‘Building a better _ India Cement Review
1 Indo-Italian Chamber's Newsletter
October GCL – Foundation Stone13 Online: Cemweek, Cemnet, Global Cement5 National : Indian Express, Deccan Herald3 Regional Newspapers : Prajavani, Vijayvani5 Magazines: Master Builder, EPC World, CT
1 World Cement Facebook post
1 Home page banner _ PRNewswire
November --- --- 1 ‘Global Performance, Local Choice’ _ The Hindu
Press Release & Interviews
Zuari Cement - Italcementi Group
Advertisements
2014 Highlights - Corporate Comm.
Stationary(Letterheads, Diaries, calendars _ Content)
Product /Brand Mailers
Zuari Cement - Italcementi Group
Mr. Carlo Pesenti (CEO), at Kochi packing terminal Foundation Stone Laying
ceremony
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Events & Hosts
2014 Highlights - Corporate Comm.
Zuari Cement Associates with SustainabilityMovement, at SICI 2014
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Zuari Cement - Italcementi Group
Internal Communication
Targetted Message
Our Internal Communication efforts have been to address every indiviadual employee with activities and information, regarding the happenings at Zuari cement.
Projects• Communication Audit – YGL• Hygiene Pledge• Punch Card System• Annual Financial Report • Target Boards
Enhance equity amongst internal stakeholders (as employees & Group team)
Office BrandingProject completed Feb 2014
Mailers & PostersConstant Communication to engage employees
i.like• 8 articles on Group platform• Monthly above 6 articles on Indian i.like
Magazine ZUVIT3 Editions rolled out• News insert in regional language
Safety Comm.• Safety Star/ Rank• I-TAKE 17 – 24• Safety Video• Documents & Rules
WebsitesUpdate & Maintenance of Zuari Cement & i.nova portal
Online Presence• SEO activities• Content Publishing
Zuari Cement - Italcementi Group
Hygiene Pledge
Wash PostersOur Design is now selected for diffusion at other Zone 4 countries (Thailand and Kazakistan)
Zuari Cement - Italcementi Group
Office Branding
2014 Highlights - Internal Comm.
Target Boards
i.max teasers (New Concept)
Zuari Cement - Italcementi Group
New office branding – Innovation Theme
2014 Highlights - Internal Comm.
Zuari Cement - Italcementi Group
2014 Highlights – Safety Comm. (Translation to Regional Languages)
Project Description Tasks
Safety Rank(New Concept)
• 1 Common + 3 Posters • 3 Safety Rank Stickers – for helmet• 2 Badge designs
• New conceptualization • Design initiation , brief & creation• Language translation – Telugu & Tamil• Adaptation to the 3 language – Eng, Telugu & Tamil• Print & dispatch to plant locations
Safety Star Posters(New Concept)
• Creative designed with photo & details • Display at Safety Wall of Fame at Corporate
• Print files shared with the respective plant for display• Print & execution at Corporate office
World Safety Day Posters
• 3 Posters• Creative in 4 languages – Eng, Telugu, Tamil & Marathi
•Adaptation – to English – Confirmation from Safety Head• Language translation & Confirmations• Adaptation & creative shared in 4 languages
I-TAKE (17-24)Posters & Booklets
• 8 Posters• 8 Booklets – 9 pages each• Creative in 3 languages – Eng, Telugu, Tamil
• Adaptation – to English – Confirmation from Safety Head• Language translation – Tamil, Telugu – Confirmations• Adaptation & creative shared in 3 languages
Safety Golden Rules • 1 Common Poster• 11 Individual Posters• Creative in 5 languages – Eng, Telugu, Tamil, Hindi & Malayalam
• Adaptation – to English – Confirmation from Safety Head• Language translation & Confirmations• Adaptation & creative shared in 5 languages
Safety Type 2 & 4 • Type 4 (14 pages) & Type 2 (13 pages)• Creative in 3 languages – Eng, Telugu, Tamil
• Adaptation – to English – Confirmation from Safety Head• Language translation – Tamil, Telugu – Confirmations• Adaptation & creative shared in 3 languages
Zuari Cement - Italcementi Group
2014 Highlights – Internal Comm.
Project Description Achievements
India i.like • Content write up – sketch storyline • Photo selection & grouping• Upload as per size aspects
Average 7 news published for a month
Total : 85 News articlesCategory Classification: World: 66, People : 19
Project Description Achievements
Group i.like
• Sketch Storyline• Conduct interview – Dig for more info (on requirement)• Content Write-up • Share with Group team with photos
8 news published for 2014
Category Classification: i. World: 7, i. Events: 1
Intranet (India & Group)
Zuari Cement - Italcementi Group
2014 Highlights – Internal Comm.
Project Description Achievements
Online PR portal
• Upload of news articles• Tracking of performance• Vendor Management
12 Press Release • latest have been released in Tamil & Hindi
PRESS personnel Management
• Region wise Press personnel track & relationship building • Constant follow-up & interactions
GCL, Kochi, Prazna – regional press contact & successful publishing of articles
Zuari Cement Website
• Chronicle check for updates required• Content design & write-up• Collate data• Coordinate with external vendor for execution
Regular Update
SEO activities • Vendor sourcing• Content shared regularly• Page & technical initiations • Google pin initiations
Regular Update
i.nova website • Chronicle check for updates required• Content design & write-up• Collate data
Regular Update
News Alert • Press Clipping sent to the Man Comm Members• News under various classifications is shared via i.like platform• Categories: Cement, Mining, Infra, Power, Economic Pointers
Daily Update
586 articles uploaded in 2014