internal vs external coaching
TRANSCRIPT
Outline Coaching Defined
Advantages of coaching in generalCurrent coaching statistics/ROI
External Coaching DefinedExternal coaching advantagesExternal coaching disadvantages
Internal Coaching DefinedInternal coaching advantagesInternal coaching disadvantages
Main Similarities & Differences Conclusion/Recommendations
Coaching Defined
“Partnering with clients in a thought-provoking and creative process that
inspires them to maximize their personal and professional potential.”
Advantages of Coaching in a Business Setting
Enhance Employee Skills
Address Derailing Behaviors
Maximize Productivity
Boost Employee Engagement
Cultivate High Potential Employees
Current Coaching Statistics/ROI- Coaching at Work Survey 2002: “Coaching for all”
- MetrixGlobal 2001 Study: ROI = 788%
- Personnel Management Association Report: Coaching combined with training = 88% increase in productivity
- Manchester Inc. Survey: ROI of almost 6X the cost of the coaching- Metropolitan Life Financial Services: Retails sales people. $620,000 coaching cost delivered $3.2 million in measurable gains
External Coaching Defined
“An individual who is self-employed or employed outside the organization and provides coaching
services within the organization.”
External Coaching Advantages
Professionally Certified Highly Trained Objective Perspective Specialized Skills Experience Exclusive Focus on
Coachee
External Coaching Disadvantages Cost Small % of organization has
access Lack of consistency in model Ad hoc engagements Lack of clarity around
multiple factors Lack of measurability Attrition risk
Internal Coaching Defined
“Instead of paying for external coaches to
come into the company, an organization trains
its own professionals to be coaches for the
organization.”
Internal Coaching Advantages
Cost Knowledge of the business/culture Expands traditional approach to
leadership development More access to information about
coachee Specific and relevant job knowledge Efficiency Promotes informal coaching across
management Opportunity to connect across the
organization
Internal Coaching Disadvantages
Balancing multiple roles Attunement to conflicts of
interest Managing multiple relationships Attending to confidentiality Difficulty listening objectively Abstaining from certain
decisions Managing relationship
boundaries
Main Similarities
Sensibility and competencies
Well-conceived coaching methods
Clear contracting Confidentiality/Record
keeping Resource to discuss
conflicts of interest Matching process
Main Differences
Frequency and scope Tenure of coachee;
Coaching focus Formalization Duration Coach’s source of
knowledge and context Retention COST
Conclusion/Recommendations
Coaching is an effective tool Pros and cons to both Internal
& External Best to use in tandem Budget is a big factor Depends on what the goal is Internal would be ideal to
promote a coaching culture
References1. ATD at Work: Creating an Internal Coaching Program
https://www.td.org/Publications/TD-at-Work/2014/Creating-An-Internal-Coaching-Program
2. Center for Coaching Solutions: Starting and Running an Internal Coaching Programhttp://www.centerforcoachingsolutions.com/white-papers.html
3. The Hudson Institute of Santa Barbara: Creating an Organizational Strategy for Coachinghttp://www.cenera.ca/documents/144.pdf
4. iCoach NY: Possibilities and Pitfalls of Internal Coachinghttp://www.icoachnewyork.com/news.php
5. Results Coaching Systems: Driving Change with Internal Coaching Programshttp://www.davidrock.net/files/Driving_Organisational_Change_with_Internal_Coaching_Programs.pdf
6. http://www.free-management-ebooks.com/faqch/principles-05.htm 7. http://www.what-is-coaching.com/icfcoachingdefinition.html