international business information resources 2007
DESCRIPTION
A presentation for a master class at Internet Librarian International in London, 2007.TRANSCRIPT
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Tai-Pan Research
International Business and Information Resources
Jane Macoustra Internet Librarian International 7th
October 2007Copthorne Tara Hotel, London
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“Knowledge of sources is a major factor of decent research,
not just knowledge of search terminology”
Anonymous
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ObjectivesToday, you can expect to learn about:Different sources for different types
of informationSame sources for different types of
informationBarriers to locating information
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Objectives continued…
CensorshipTranslatingReliability of sourcesCommunication Systems
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Differences between sources
Sources may differ because of:Who compiled the dataIs it up-to-date?Is it peer-reviewed?Source type: web site, portal, vortal,
gateway, deep web, database
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Similarities between sourcesSources may be similar because:Data may have been deep-linked
from source without acknowledgement to them
Check deep-linking legislation for each jurisdiction because they are all different.
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Similarities between sourcesSources may be similar because:Data may have been cut and pasted
into another web site without any acknowledgement to the original source.
Data may have been added to another site via RSS
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Similarities between sources
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Similarities between sources
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Similarities between sources
Use different types of search toolsRestructure the search using
acronyms, antonyms, synonymsUse specific tools to broaden or
narrow the search. E.g. Onelook dictionary with a reverse look-up facility.
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Barriers to Locating Information
Lack of transparencyContinuously changing reporting
requirements/legislationThe information is not available in the
public domainThe information is only available in
hard copy format
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Barriers to Locating Information
In China, if you want information on a specific topic you may find yourself approaching at least 10 different government departments with the same question
Some government departments may not be willing to give you the information you need
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CensorshipLet’s take a look at censorship on the Internet. Access Google.cn and enter a controversial subject, such as Falun Gong.Check the results. Keep an open mind about what information has been published and what content may have been banned
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Censorship continued….
Now repeat the same search in Google.com, Clusty, Intelways or other search tools of choice
Compare the results When searching specific countries, search
across the spectrum to ensure you get an even picture of your subject
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Censorship continued….
“The search terms blocked by Google.cn will include what are known as the “the three t’s and the two c’s”: references to Taiwanese or Tibetan independence, the Tiananmen massacre, cult-related searches, which may trigger reference to the banned Falun Gong organisation, and information about Communist party supremacy.” The Times 25th Jan 2006
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Censorship continued….
Look at the information that is available about Myanmar (Burmah) and the Saffron revolution. The sources are limited because of strong censorship from within; Internet access has even been taken down
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Translation ServicesYou need to translate a web page. How
do you select a reliable translation service?
Would you rely on Google to translate it for you?
Compare the following screens taken from Google.
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Reliable SourcesYou know the source is reliable when:It’s an official source such as a
government web site, or an officially recognised body such as the World Bank
Portals and Vortals: industry users pay a subscription fee = reliable
continued….
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Reliable Sources
You know the source is also reliable when:The site belongs to an educational
institution and is impartialThe site is compiled by an Information
Professional – e.g. BUBL –
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Reliable sources continued
Before using data from a web site, check the url, the date the web site was updated, the author and where the information comes from
Use a checklist if in doubt about authenticity
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Reliable sources continued
Before using data from a web site, check the url, the date the web site was updated, the author and where the information comes from
Use a checklist if in doubt about authenticity
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Reliable sources continued
“North Korean publications describe Kim Jong Il as a renaissance man who has flown fighter aircraft, written operas and shot 11 holes-in-one in his first try at golf. “ as reported by CNN Feb 2004.
Note this is “according to North Korean Publications”
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Where to look You will find reliable information by using:Global Chambers of Commerce sitesCompany web sitesIndustry and sector portals/vortals International trade statisticsSecondary sources: market research
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Where to look
You will find reliable information by using:Discussion lists and forumsFinancial/regulatory portalsUse news sites to check political eventsConflict zones
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Where to look continued
Government web sitesPassport officesCurrent availability of informationEducational resources for pointersBe prepared to amend your search
strategies
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Where to Look continued Be prepared to learn: Search engine languages and the technical
abilities that they offer Use of other tools, such as the Invisible
Web, search for different mediums and use a variety of other techniques to locate information.
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Where to Look continued
Be prepared to learn: Invisible web: Think of databases! Why is the invisible web not available
through a search engine?How do you access it and what do you get
that is different?
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Where to Look continued Be prepared to lean:
Invisible web: Think of databases!
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Where to Look continued
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Where to Look continued
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Where to Look continued
Be prepared to learn: Use lateral thought and mind mapping as
you conduct your research How to mine a corporate web siteUse the clustering mechanisms offered by
search engines
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Where to look continued
Learn how to:Look up people – especially those in
influential positionsPick up the telephone. Prepare a
questionnaire so that your results are consistent when disseminating results.
Target the top management or their secretaries in the first instance
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Where to look continued
Finally – be prepared to spend some £££sNot everything is freeNot everything is available on the InternetGather what you can, disseminate, and
then fill in the gaps using subscription-based databases
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Secondary Research
Use publications and databases for secondary research to monitor:
Consumer activityRegional demographicsIndustries/products and their
market share
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QuestionOcean Freight Operators:
What is the total number of TEUs (20ft containers) used in transporting freight from Ningbo Port to Charleston Port in a year?
Data is not freely available: £££s are required
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Question
Which country is perceived to be the most corrupt in any given year?
Where would you look to locate the answer quickly and for free?
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Question
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QuestionRussian Company Information Locate a list of Russian companies
by sector and obtain broker reports for each company
How? Pay £££s or take a longer route?
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QuestionWhat did the Kodak web site look like
on Boxing Day in 1996? Where would you look to find the web
site on the date given? http://www.archive.org/web/web.php
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QuestionWhat did the Kodak web site look like on Boxing Day 1996?
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QuestionWhat did the Kodak web site look like on Boxing Day 1996?
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QuestionWhat did the Kodak web site look like on Boxing Day 1996?
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QuestionWho Imports and manufactures
“Celebrity Ham”?Owned by a Danish companyImports to America Vivisimo and search for danish ham
manufacturers. Use Ctrl/F to search pdf documents content
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Question
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Answer My answer is not fully correct!The manufacturer is Danish, not
EnglishTULIP FOOD COMPANYHøiriisgårdsvej 5 8220 BrabrandTel. 0045 87 47 40 00Fax 0045 86 26 12 56Delicatessen hams and shoulders, canned
ready meals
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The Sting in the TailThe label on the can states the food is
manufactured in DenmarkTherefore the Tulip UK manufacturer is
incorrectTulip Food Co Denmark does not list
Celebrity as one of its productsAtalanta is the probable
importer/manufacturer
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Researching European Companies
There is a lot of free information available for European companies
There are also a huge number of proprietary databases for more in-depth research and/or broker reports/credit reports etc. Lexis, Factiva, Onesource, Bureau van Dijke etc
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Researching European Companies
Newspapers online: FT, WSJ, e-Financial News, world-newspapers.com etc and the European newspapers, and in particular target the specific country/industry coverage and look for the gossip columns
Service providers: Companies House, Europa, The Register
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Researching European Companies
RSS feeds on specific companiesGossip: The Motley Fool, Internal
Memos.com, discussion lists and forums. Invaluable for personal opinions – especially from disgruntled employees, who may give away added-value information
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Researching European Companies
Did we forget something?Search engines! For instance, use
Twingine to look up specific companies, industries and retrieve information from Google and Yahoo on the same screen.
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Researching European Companies
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Researching European Companies
Look for data compiled by your peers:Karen BlakemanMarcus P ZillmanPhil BradleyThey all have web sites and they all give
good advice for hunting out information on many topics
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Researching European Companies
Look for data compiled by your peers:Karen BlakemanMarcus P ZillmanArthur Weiss
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Communication Systems
Snail Mail, E-Mail, Telephone & Mobile (cell phone)
Conference call and Video Conferencing
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Communication Systems
Discussion Lists, forums and the social networking sites are useful
Skype, Jabber, Sametime, Yahoo Messenger etc (VOIP) RSS feeds – you may need an aggregator, but Vista
already has the RSS facility loaded. Open a browser and add your info to the feed icon next to your bookmarks
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Communication SystemsAll of these communication systems
can be used to gather research Information “from the ground” can
be invaluable to the research outcome
These communication devices are cheap
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Communication SystemsDrawbacks:Some organisations have looked at
web 2.0 technologies, but management buy-in is difficult
Some organisations see web 2.0 as a threat to their firewalls and will not allow even internal use
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SummaryWe have looked at the many different ways
that we can access global information without leaving our physical location. Physical presence is not a relevant barrier to locating global information, because your access to reliable information is already sitting on your computer.
All you have to do is learn how to access it.
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Any Questions?
Jane MacoustraTai-Pan Research
1 Mitre Close, Sutton, Surrey, SM2 5HJ Englandhttp://www.tai-panresearch.com
[email protected]:+44(0)208 395-6603 or mobile: 07786 432639
This material is based on a masterclass given at Internet Librarian International 7th October 2007, organised by Information Today, Inc., 143 Old Marlton Pike, Medford,
NJ 08055, USA. Phone 1 (609) 654-6266. http://www.infotoday.com