international business sweden trip

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International Business Trip Brittany Hendricks and Tiffany Peoples

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Page 1: International business sweden trip

International Business Trip

Brittany Hendricks

and

Tiffany Peoples

Page 2: International business sweden trip

Brittany & Tiffany Co.

Our company is dedicated to providing our customers with quality apparel, that will meet the climate needs of our customers.

Brittany & Tiffany Co. sells products such as sweaters, boots, and winter accessories, like scarves, mittens, and hats.

Page 3: International business sweden trip

Selling In Sweden

Selling our product in Sweden would be good because:

The climate goes from cool to freezing making our line of apparel needed year round.

Stockholm, the capital, is where we will be traveling to:

It’s a large city with an active cultural life, including theater, arts, and fashion, which is what we are selling.

Page 4: International business sweden trip

Brittany & Tiffany Co.

In the company we have the positions of:

Top Sales Executives, we do most of the international travel

And the company is named after us.

Page 5: International business sweden trip

Our Products

Our line of apparel includes: Sweaters Boots Scarves Gloves/Mittens Hats

Page 6: International business sweden trip

7 Steps to Marketing Our Product

1. We are in the fashion business, we want a fashionable and good quality image, our target buyers are people in Sweden, and they can be in contact with in Sweden. Customers can buy all of our merchandise from our international business trips

2. We are dedicated to providing the best quality and best looking clothes, that you can get.

3. Our target buyers are the upper middle class to high class Sweden people, that want to be in style.

Page 7: International business sweden trip

7 Steps to Marketing Our Product

4. We would want to stimulate a purchase decision

5. In all of our ads we will state that Brittany & Tiffany Co. clothes will make you look good and in fashion.

6. Our marketing ideas would be to send out catalogs with our merchandise and have TV & radio commercials.

7. We would evaluate our marketing effectiveness after we have completed the trip and we would see the profit we made using this type of advertising.

Page 8: International business sweden trip

Going To Sweden

General Facts:

Capitol: Stcokholm Language: Swedish Currency: Swedish Krona

Page 9: International business sweden trip

Getting To Know Sweden

Essential PhrasesYes Ja

No NejThank You TackHello HejGoodbye Hej då AdjöI do not understand Jag förstår inteNice to meet you Trevligt att råkasWhere Is …? Var ligger…?Airport FlygplatsHow much does this cost? Hur kostar det hår?

Page 10: International business sweden trip

Swedish Gestures & Body Language

Keep emotions to a minimum; cool, calm, and matter of fact is the preferred way in Sweden under all circumstances.

In dealing with the Swedes, speak in a subdued, modulated tone of voice, as Swedes are a generally quiet people

Avoid conducting a private conversation in public areas.

Swedes tend to stay slightly farther apart than North Americans. Never speak with your hands in your pockets; always keep them firmly at your side when standing.

Shake hands with everyone individually in a group when being introduced and when departing--the American 'group wave' is not appreciated.

Page 11: International business sweden trip

Food & Drinks In Sweden

Foods: Fruktsoppa (Fruit Soup) Potato Pancakes Spritz Cookies Pepparkakor (Ginger

Cookies) Koettbullar (Swedish

Meatballs)

Beverages: Absolut Kurant Fruit – Syrup Hot Spicy Wine Wolf’s Paw

Page 12: International business sweden trip

Special Sweden Customs

Country Holiday

“Flag Day”

June 6

Sweden Flag

Page 13: International business sweden trip

Sweden’s Economy

G.N.P. (Gross National Product)– $258,881,820,000 US Dollars

G.D.P. (Gross Domestic Product)– $301,605,680,000 US Dollars

C.P.I. (Consumer Price Index)– At an inflation rate of .7%

Sweden is neither a rich or poor country if you look at the different statistics, G.N.P., G.D.P., C.P.I., etc. You will notice that Sweden falls in between most countries.

Page 14: International business sweden trip

Sweden’s Currency

The National Currency is the Swedish Krona

1 US Dollar 7.9 Swedish Kronas

Swedish Products

Cd- 85 Kronas ~ $10.75 US Dollars

Bread- 12 Kronas ~ $1.50 US Dollars

Cell Phone- 1,000 Kronas ~ $126. US Dollars

Page 15: International business sweden trip

International Business Terms

Imports - commodities (goods or services) bought from a foreign country

Exports - Goods and services produced domestically and sold to customers in other countries

Tariff - A tax applied to goods transported from one country to another, or on imported products. Tariffs raise the prices of imported goods, making them less competitive within the market of the importing country.

Trade Restrictions – Are constraints put on what countries can import or export goods or services with that country

Page 16: International business sweden trip

Travel Arrangements: Airfare

Airfare for two travelers: $1,194 Airline: KLM Flight #: 658

Arriving FlightDepart: Feb. 18, 2006 – 6:30PM -- Newark, NJ

Layover In: Amsterdam, NetherlandsArrive: Feb 19, 2006 – 12:05 PM – Stockholm, Sweden

Duration: 11hr. 35min.

Departing FlightDepart: Feb. 24, 2006 – 7:30 PM – Stockholm, Sweden

Layover In: Amsterdam, NetherlandsArrive: Feb. 25, 2006 – 12:30 PM – Newark, NJ

Duration 22hr. 40 min.

Page 17: International business sweden trip

Travel Arrangements: Hotel

Rica Hotel Kungsgatan 4 Star Rating 2 Guests – 1 Room $131.00 Per Night

Total Hotel Costs: $751.80

Page 18: International business sweden trip

Travel Arrangements: Rental Car

Midsize Convertible Hertz

Total Rental Cost: $431.00

Page 19: International business sweden trip

Expense Report

Meals

Total

Automobile

Total

Lodging

TotalDate B L D Amount Other Room OtherAir

Fare Mis.Grand Total

2/19/06 $50 $100 $160 $71.83 $0 $ 72 $131 $0 $131 $199 $0 $562

2/20/06 $40 $50 $100 $200 $71.83 $0 $ 72 $131 $20 $151 $199 $0 $622

2/21/06 $40 $50 $100 $200 $71.83 $0 $ 72 $131 $0 $131 $199 $0 $562

2/22/06 $40 $50 $100 $200 $71.83 $0 $ 72 $131 $0 $131 $199 $0 $562

2/23/06 $40 $50 $100 $200 $71.83 $0 $ 72 $131 $30 $161 $199 $0 $632

2/24/06 $40 $50 $100 $200 $71.83 $35 $107 $0 $0 $0 $199 $0 $506

$3,445

This is an expense report for both of the travelers combined.

Page 20: International business sweden trip

The End