INTERNATIONAL CASE : PROCTER & GAMBLEPrepared by ;Azizul Bin RozaliMua!!ad Ir"an Bin #airula!anA!alia Bin$i %u&o"Si$i Nor Bin$i Mua!!adNur Izza$i Bin$i 'ilaludinO(ER(IE) PRESENTATION'i&$ory o" P&GS)OT ANAL%SISBalan*ed S*ore*ard +inan*ial Per&pe*$i,e Cu&$o!er Per&pe*$i,e In$ernal Pro*e&& Per&pe*$i,e Learnin- & Gro.$ Per&pe*$i,eBu&ine&& E$i*&E$i* o" Co!panyCorpora$e So*ial Re&pon&ibili$y /CSR0En,iron!en$al Su&$ainabili$yS)OT ANAL%SISSTRENGT' Billion dollar leader&ip& brand& &u* a& 'ead & Soulder&1 Olay1 and Pan$ene Te *o!pany2& inno,a$ion e3or$& are ba&ed on under&$andin- $eir *u&$o!er& bea,ior & per*ep$ion Top 4 Con$ribu$or& $o $e *o!pany5&re,enue:+abri* Care & 'o!e Care *on$ribu$e 467 Beau$ySe-!en$ .i$ 687 Baby *are and +a!ily eal$ 9:7STRENGT' Billion dollar leader&ip& brand& &u* a& 'ead & Soulder&1 Olay1 and Pan$ene Te *o!pany2& inno,a$ion e3or$& are ba&ed on under&$andin- $eir *u&$o!er& bea,ior & per*ep$ion Top 4 Con$ribu$or& $o $e *o!pany5&re,enue:+abri* Care & 'o!e Care *on$ribu$e 467 Beau$ySe-!en$ .i$ 687 Baby *are and +a!ily eal$ 9:7)EA#NESS Relian*e on a *olle*$ion o" ;ey brand& "or a !a$erial a!oun$ o" *o!pany5& $op line Mu&$ *on&$an$ly rein,en$ i$& produ*$& or "a*e RT>NITIES In*rea&in- pur*a&e po.er o" people $ereby in*rea&in- de!and?T'REATS Ra. !a$erial& are in*rea&in- &o *o&$ -oe& up $o $e *o!pany Pri,a$e "ro$& label i& al&o a &eriou& $rea$ $o $e P & G !ar;e$ &areT'REATS Ra. !a$erial& are in*rea&in- &o *o&$ -oe& up $o $e *o!pany Pri,a$e "ro$& label i& al&o a &eriou& $rea$ $o $e P & G !ar;e$ &areBALANCE@ SCORECAR@ BALANCE@ SCORECAR@ A +INANCIAL PER+ORMANCEBALANCE@ SCORECAR@ A C>STOMER SATIS+ACTIONBALANCE@ SCORECAR@ A INTERNAL B>SINESS PER+ORMANCEP&G scientists received the Economist Innovation Award for their work on, and the Companys commitment to providing clean drinking water to those in need, throgh or Childrens !afe "rinking #ater Program$%annal report&Procter & Gam'le ses a Connect ( "evelop !trategy )an open innovation approach* to 'ring prodcts to consmers worldwide&+ake a look at some of the Innovations P&G ses to ensre their prodcts are what the consmer needs and wants&+he Clay !treet Pro,ect!ignal P&G+he -oft Approach.siness !phere!ymphonyI/I Pacesetters.ecase of facilities and tactics sch as these P&G has 'een sccessfl in lanching 0 of the top 12 new prodcts of 3213"owny 4nstopa'lesPampers !ensitive #ipesClairol 5ice n Easy Color 6oamBALANCE@ SCORECAR@ A INTERNAL B>SINESS PER+ORMANCEBALANCE@ SCORECAR@ A LEARNING & GRO)T' PERSPECTI(E Procter & Gamble is built from within.It is their most important asset and source of competitive advantage. Staying on top of current technology with its rapid growth is one of P&Gs #1 priorities therefore its employees need to be in a constant motion of learning whether at an innovation center retail store or consumer home. !mployees endure on"the"#ob e$perience which deepens their commitment to touching and improving consumer lives. P&G approaches their employees with a mind set of career planning.%hey manage talent globally where the &!' (ice &hairs )usiness Presidents and )oard of *irectors all ta+e part. )usiness and functional leaders actively recruit teach and coach. P&G people are challenged from day one to understand the need to be in touch with consumers retail customers and e$ternal sta+eholders through disciplined pro#ects.http,--www.pg.com-en./S-downloads-company-purpose.people-PG.*iversityInclusion.01.2312.pdfB>SINESS ET'IC A ET'IC O+ COMPAN% 'IERARC'% O+ COMPAN%ET'ICS PRINCIPLESP>RPOSE (AL>ES PRINCIPLES /P(P0COMPAN% POLIC% STATEMENTS )ORL@)I@E B>SINESS CON@>CT STAN@AR@S2OPERATING POLICIES PROCE@>RES PRACTICES IMPLEMENTING S%STEMS & INTERNAL CONTROLS B>SINESS ET'IC A CORPORATE SOCIALRESPONSIBILIT%I!pro,in- li,e& o" BC !illion people e,ery yearP & G "o*u& area Co!"or$& o" 'o!e@i&a&$er Relie"'abi$a$ "or 'u!ani$y In$erna$ional@o.ny Tou* o" Co!"or$'eal$ and 'y-ieneSa,e $e CildrenPa!per& (a**ina$ion Pro-ra!B>SINESS ET'IC A CORPORATE SOCIALRESPONSIBILIT%B>SINESS ET'IC A EN(IRONMENTAL S>STAINABILIT%B>SINESS ET'IC A EN(IRONMENTAL S>STAINABILIT%It is strategy P & G in preserving the environment :Po.erin- our plan$& .i$ 9CC7 rene.able ener-y?>&e 9CC7 rene.able !a$erial& or re*y*led "or al&o produ*$ and pa*;in-?'a,in- zero *on&u!er and !anu"a*$urin- .a&$e $o landDll?@e&i-nin- produ*$& $a$ deli-$ *on&u!er& by !aEi!izin- our re&our*e *on&er,a$ion?CONCL>SIONT'AN# %O>