international case study - wordpress.com · 2014. 2. 1. · international case study 7...

+ Prince Mohammed bin

Fahd University

Interior Design V Sec: 201 IDES 3411 Zainab Majid ID #. 200901113

International Case Study Adidas Laces

[10 – 9 – 2012]

+Adidas Laces.

International Case Study

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+Adidas Laces.


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Contents:

1. Building Location:

a. Site plan ............................................................... 4

b. Building type ....................................................... 5

c. Exterior Photo ...................................................... 5

d. Location Analysis ............................................... 6

2. List of Functions:

a. Listing of all functions ......................................... 9

b. Flow Charts .......................................................... 11

3. Adidas Laces Building Report................................ 16

4. Making Of Photos

a. Making Of “Workout” Photos............................. 18

b. “Playground” Specific Demands of Laces…... 20

c. Slotty ..................................................................... 22

d. Netzer ……………………………………...………... 22

e. Studio Wall …………………………………………. 23

5. References ………………………………………………. 24

+Adidas Laces.


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Building Location:

Germany.

o Herzogenaurach.

Site Plan:

+Adidas Laces.


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Building Type:

Company:

Offices.

Exterior Photo:

Adidas Laces

+Adidas Laces.


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Analysis: Building Name:

Adidas Laces.

Building Location:

Germany, Herzogenaurach.

Total Construction Area:

gfa 62,000m², cubature 356,000m³.

Location Analysis:

Herzogenaurach is a town in the district of Erlangen-

Höchstadt, in Bavaria, Germany. It is probably best

known for being the home of the sporting goods

companies Adidas and Puma.

The town is located on the Aurach River, a tributary of the

Regnitz River.

+Adidas Laces.


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Herzogenaurach is the birthplace of two sporting goods

giants: Adidas and Puma, founded by the two brothers

Adolf Dassler and Rudolf Dassler, after an acrimonious

family split in 1948. Both companies' headquarters are still

located in the town on opposite sides of the Aurach River,

and brand loyalty is sharply divided as well.

Average High/Low Temperature for

Herzogenaurach, Germany.

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Average Rainfall for Herzogenaurach, Germany

+Adidas Laces.


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List of All Functions:

Ground Floor

o Entrance.

o Info. Point.

o Atrium “Lobby”.

o Service Module - Meeting Area.

o Service Module – Bistro, Timeout.

o Innovation Valley.

o “AS” Athletes Service.

Office Module Floor

o Open Offices.

o Thinking Area.

o Meeting Rooms.

o Office Lounge.

o Kitchens.

o Secretary Offices.

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o Manager’s Offices.

o Conference Room.

o Executive Office.

o Library.

Workshops

o Materials laboratories.

o Research Areas.

o Test Hall.

Innovation Module

o Technical Areas.

o Store Rooms.

o Auxiliary Rooms.

Toilets

o Public Toilets.

o Open Offices Toilets.

o Executive's Toilet.

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Flow Charts: Customer:

Visiting all Functions:

Entrance

Atruim

Bistro

Valley

Meeting Area

Athlets Service

Service Module Store

Rooms

auxiliary Rooms

Public Toilets

Valley

Atruim

Exit

Customer

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Staff:

Designers:

Entrance Atrium

Elevatores

Office Lounge

Open Offices Space

Thinking Area

Seating Area

Meeting Area

Meeting Rooms

Secartary Office

Manager's Office

Laces

Office Kitchen

Office Lounge

Laces Confrence Room

Laces

Library

Research Area

Test Hall

Technical Areas

Laces

Execetive Office

Laces

Offices Toilets

Elevator

Atrium

Bistro

Exit

Designers

+Adidas Laces.


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Developers & scientists:

Developers

&

Scientists

Entrance Atrium

Elevatores

Office Lounge

Open Offices Space

Thinking Area

Seating Area

Meeting Area

Meeting Rooms

Secartary Office

Manager's Office

Laces

Office Kitchen

Office Lounge

Laces Confrence Room

Laces

Library

Research Area

Test Hall

Technical Areas

Laces

Execetive Office

Laces

Offices Toilets

Elevator

Atrium

Bistro

Exit

+Adidas Laces.


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Marketing Strategists & Specialists:

Marketing

Strategists &

Specialists

Entrance Atrium

Elevatores

Office Lounge

Open Offices Space

Thinking Area

Seating Area

Meeting Area

Meeting Rooms

Secartary Office

Manager's Office

Laces

Office Kitchen

Office Lounge

Laces Confrence

Room

Laces

Library

Research Area

Store Tooms

Laces

Execetive Office

auxiliary Rooms.

Offices Toilets

Elevator

Atrium

Bistro

Exit

+Adidas Laces.


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Entrance Atrium

Elevatores

Office Lounge

Secertary Office

Manager's Office

Meeting Room

Confrence Room

Open Offices

Leaces

Execetive Office

Laces

Office Kitchen Office

Lounge

Laces

Material Libatory

Laces

Store Tooms

Laces

Offices Toilets

Execetive Toilet

Elevator

Atrium

Bistro

Exit

Admins:

Admins

+Adidas Laces.


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Adidas Laces Building Report:

Company founder Adi Dassler started making his first sports shoes back in the

1920s, in the laundry of his parents' home in Herzogenaurach. Ever since, the

now globally operating company, has been firmly committed to its roots and its

home country.

With the opening of the Laces building, the Group once again underlines its

commitment to the location and sets another milestone in the company's

history.

Laces is one of the most important and largest construction projects the

company has ever undertaken.

From June 24th, 2011, employees from the Marketing and Operations

departments have moved into Laces.

Among them are materials researchers, biomechanical experts, designers,

engineers, product developers and marketing specialists who create, develop

and market the products.

The new company building is the central hub of all processes. A

biomechanical lab and a state-of-the-art test center with a test hall the size of a

triple sports hall will offer ideal test and research conditions.

“The opening of Laces is a special day for us. By bringing together all product-

related processes under the same roof, we will significantly increase our

innovation speed. Laces enable us to translate ideas into marketable products

even faster and more effectively,”

said Herbert Hainer, CEO of adidas AG.

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Laces comprises seven levels and covers a total net floor area of more than

57,000m2 – this equals approximately the area of eight football pitches.

The facade on the western side is 100m long and would be ideally suitable for

athletic sprints. The building height is 30m, meaning that approximately ten

basketball hoops on top of one other would fit into Laces.

Laces, with its dynamic dimensions and white contoured facade, complements

the existing building ensemble of the World of Sports, between the Adi-Dassler-

Sportplatz and the black and relatively flat adidas Brand Center building.

At the center of the building is the Atrium which functions as the communicative

hub. It features an ETFE cushion roof Surface “Ethylene tetrafluoroethylene, ETFE,

a fluorine based plastic, was designed to have high corrosion resistance and

strength over a wide temperature range. ETFE is a polymer, and its systematic

name is poly(ethylene-co-tetrafluoroethylene). ETFE has a very high melting

temperature, excellent chemical, electrical and high energy radiation

resistance properties”. which is similar to that of the Allianz Arena in Munich.

In addition, the building design has been heavily influenced by the "laces"

which give the building its name.

The laces traverse the Atrium as open walkways, connecting the individual

departments, facilitating an open working environment and also “tying” the

building together to create a unique, highly communicative office building.

The architects from kadawittfeldarchitektur GmbH were responsible for the

modern design of the building and were awarded with the Office Application

Award for the most innovative concept in 2009.

The opening of Laces is another step in the incremental expansion of the

Herzogenaurach location that initially started in the framework of an urban

design master plan in 1999.

+Adidas Laces.


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It ensures the further optimization and expansion of an attractive working

environment for employees of the adidas Group.

The number of adidas employees working in Germany and Herzogenaurach

has almost doubled in the past ten years.

Currently, the adidas Group has 3,760 employees in Germany, with 3,000 of

them working in Herzogenaurach.

Making Of “Workout” Photos:

Office Furneture “Kinzo Designs”:

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Technical Drawing Conference Table:

Offices Rendering Ideas:

+Adidas Laces.


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“Playground” the Specific Demands of Laces:

Ergonomic and functional study:

Work Desk operation:

+Adidas Laces.


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Design Teamplayer:

Teamplayer TOP:

Model 1:20:

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Slotty:

Rendering multi-functional zone:

Netzer:

Netzer visualization:

+Adidas Laces.


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Netzer prototype:

Studio Wall:

Drawing board Partition:

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References:

(2011). Herzogenaurach Weather, Germany Weather Averages. World Weather

Online. Retrieved September 9, 2012,

from http://www.worldweatheronline.com.

Isabelle. L. (2011, 23 September). adidas LACES Germany : Herzogenaurach

Building. e-architect. Retrieved September 9, 2012,

from http://www.e-architect.co.uk.

Sumit. S. (2011, 22 October). Adidas Laces in Herzogenaurach, Germany by

Kadawittfeldarchitektur GmbH. AECCafe Blogs. Retrieved September 10, 2012,

from http://www10.aeccafe.com.

Dave. (2011, 22 September). Adidas Office Interior by KINZO. Contemporist.

Retrieved September 8, 2012, from http://www.contemporist.com.

(2011). adidas WORKOUT. Kinzo. Retrieved September 8, 2012, from

http://www.kinzo-berlin.de.

(2012). City Info. Stadt Herzogenaurach. Retrieved September 10, 2012, from

http://www.herzogenaurach.de.

http://www.worldweatheronline.com/

http://www.e-architect.co.uk/

http://www10.aeccafe.com/

http://www.contemporist.com/

http://www.kinzo-berlin.de/

http://www.herzogenaurach.de/

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