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Page 1: International Champions Cup 2016 - Welcome to Sky … @skymediaupdates skymedia ... Media are proud to present a sponsorship proposal for the International Champions Cup, ... International

[email protected]

Channel PlatformsStartInvestment

The OpportunityThe International Champions Cup returns to Sky Sports this

summer, the pre-season football tournament that features some

of Europe’s elite clubs as they prepare for the new season. Sky

Media are proud to present a sponsorship proposal for the

International Champions Cup, a truly global spectacle with

fixtures scheduled in the US, Europe, Australia and China. This is a

great opportunity for a brand to align with an exclusive football

offering, across our broadcast, VOD and digital platforms.

The ContentSky Sports will show Premier League champions Leicester City

exclusively live against Barcelona, Paris Saint-Germain and Celtic

in the International Champions Cup this summer.

Adding to an unmissable summer schedule of live sport, Sky

Sports will show up to 16 matches exclusively live from the three-

week tournament in July and August, including the champions of

England, Spain, Germany, Scotland, Italy and France.

As well as Leicester City, the schedule includes live coverage of

Pep Guardiola’s Manchester City plus Liverpool, Tottenham

Hotspur, Barcelona, Real Madrid, Atletico Madrid, Bayern Munich,

Juventus, Internazionale, AC Milan, Celtic and Paris Saint-Germain

from venues around the world.

Sky Sports will also show highlights of six matches involving Jose

Mourinho’s Manchester United and Antonio Conte's Chelsea.

After an incredible football season that will live long in the

memory, Sky Sports viewers will not have to wait too long before

they can see some of Europe’s best teams and players in action

once again as they gear up for the 2016/17 season.

Can Jose get off to a winning start? Will Leicester City continue

their unforeseen rise to becoming one of Europe’s top clubs? All

of this remains to be seen in what’s set to be a fantastic summer

of sport on Sky Sports.

Scheduling*

Live Matches

— 16 live matches:

Highlights

— 6 matches shown as highlights:

Accreditation*

Live Matches

— The sponsor will receive an average of 2 x 15” and 6 x 5” credits

per live match.

Highlights

— The sponsor will receive an average of 2 x 15” and 2 x 5” credits

per match.

*All scheduling and accreditation is estimated and subject to

change.

International

Champions Cup 2016

£130,000 gross Broadcast

Desktop

July - August

2016

On Demand

Sky Go

Melbourne vs. Juventus

Celtic vs. Leicester City

Inter Milan vs. PSG

Juventus vs. Spurs

Real Madrid vs. PSG

Bayern Munich vs. AC Milan

Borussia Dortmund vs. Man City

Spurs vs. Atletico Madrid

Celtic vs. Barcelona

Inter Milan vs. Bayern Munich

Liverpool vs. AC Milan

PSG vs. Leicester City

Barcelona vs. Leicester City

Bayern Munich vs. Real Madrid

Liverpool vs. Barcelona

Inter Milan vs. Celtic

Man Utd vs. Borussia Dortmund

Man City vs. Man Utd

Chelsea vs. Liverpool

Real Madrid vs. Chelsea

AC Milan vs. Chelsea

Liverpool vs. Roma

Page 2: International Champions Cup 2016 - Welcome to Sky … @skymediaupdates skymedia ... Media are proud to present a sponsorship proposal for the International Champions Cup, ... International

[email protected]

Broadcast – Estimated Audience Delivery (Source: BARB International Champions Cup 2015)

SkySports.com

SkySports.com is the number one (highest reach and most

visited) commercial Sports destination on the web (UK). Offering

sports fans and advertisers a multi media and fully interactive

experience showcasing the latest breaking news, videos, features,

games, polls and chat, delivering (per month):

• 11.5 million unique visitors

• 179 million pages views

• An average dwell time of 16 minutes per visitor

The sponsor of the International Champions Cup will receive the

following ad placements:

Skysports.com Football Section

• Mixed format ads (Leaderboard & MPU) – 1 million estimated

impressions

• 5” VOD pre-roll – 100% SOV on all International Champions

Cup videos

Sky Go

With over 2.7 million users and 86 million streamed views each

month, watching your favourite Sky channels and shows

wherever, whenever has never been more popular. Across the

sponsorship period, all International Champions Cup

programming simulcast across Sky Go will carry sponsor

accreditation consistent with the linear broadcast.

The sponsor will also receive an opening 15” credit for each

programme pushed to Sky Go On Demand. This is estimated to

deliver 10,000 impressions.

Terms & Conditions

• The opportunity excludes on-air production

• Opportunity subject to event partner obligations

• Excludes independent research

• Subject to brand, channel and OFCOM approval

• Excludes ad serving costs & online creative production

• UK only - ROI opportunity available upon request

Audience Inds Adults Men ABC1 Men Men 16-34

Ave TVR 0.09 0.10 0.15 0.13 0.14

Total Actuals 17 17 26 23 24

Total 30” Equivs 7.2 7.5 11.3 10.1 10.7

Coverage (000’s) 1,867 1,634 1,097 650 310

Coverage (%) 3 3 5 5 4

OTS 5 5 6 5 6