international coaching federation-northwest coaches association
TRANSCRIPT
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Calling All Revenue-Producing Coaches
Matthew Scott, M.S.
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intended to...
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Why are so many well-intentioned coaches
not making money coaching?
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coachor
consultant
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Coaching is...
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Coaching is...
a solution looking f
or a
problem
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coachor
consultant
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Calling...
& ...
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Language...
& ...
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Leadership Tool...
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$1 Billion Industry
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Coa
ch R
.I.P.
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* Feb 2007 Price Waterhouse/ICF Global Coaching Study
4%= $175k 1%= $500k
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Hope is not a...
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Strategic Vision
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Revenue Producing Activities
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Strategic Vision Revenue-Producing Activities
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Becoming a Revenue-Producing Coach
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17 Brand You
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16
Re-Purpose
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Re-Purpose
• Testimonial
• Confidence stroke
• blog post
• video blog
• Press Kit
• podcast
• JV affiliation plug
• Cross-Promote
• P.R.
• SEO
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15Guarantee
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Talking Logo14
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Talking Logo
I...{Action Verb}
{Target Market}
{Solution to Problem}
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13
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12
Slow
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Incrementalism is death of innovation...
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11
Lone Ranger
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{ JV / Strategic Alliance }
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Coaching DNA10
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9Marketing Business
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marketing is...
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marketing is getting people with a specific challenge to know, like, trust, and refer you.
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8(-) Self-Identity
Needs
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< NO >
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Pro vs. Amateur
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7Live By A Marketing Calendar
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Backpack.com
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{Ideal Client?}7
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6Virtual
Domination
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web presence vs.
web site
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You only need a website if...
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...want customers
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You only need a blog if...
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...want community
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Basecamp.com
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55Clients, Pull Up A Chair
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It works now...
Skype & ecamm.com
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iContact.com
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gotvmail.com
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Sales & Marketing System
5
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Look alike...
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4Self-Proclaimed Niche Expert
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men@pause
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and...
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and...
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men@pause podcast pub
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3 Revenue-Producing Process, System, & Model
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Preview Call
Complimentary
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Preview Call Format
• Here is what I have to offer?
• Here is why it may be right for you?
• Here are the most FAQ?
• Here is what you need to do next?
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No-Risk Intake Session
$$
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Coaching Model (Virtual Group)
unlimited email
2x monthWebinars
1x month90-minute
Open Q&A Bridge Line
2x month20m Skype
Session
Weekly On-Line Accountability
Plan
Campfire Chat Lounge (Open)
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or ...
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+Virtual Group Coaching
1 day per Quarter On-Site
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2
Communicate Your Unique Difference
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Look alike...
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© The Trunk Club™ – All rights reserved | www.trunkclub.com ~
The {Insert You} Story
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© The Trunk Club™ – All rights reserved | www.trunkclub.com ~
A Case for {Insert You}
© The Trunk Club™ – All rights reserved | www.trunkclub.com ~
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1
Riche$ in
Niches!
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“It’s taken me all my life to learn what not to play”
Dizzy-Gillespie
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Remember...
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Download
http://www.slideshare.net/mscott
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www.strategicincubator.com
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