international conference on arts and culture 13 september 2017 · ii international conference on...

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International Conference on Arts and Culture ― 13 September 2017

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PROCEEDING

INTERNATIONAL CONFERENCE ON ARTS AND CULTURE

(ICONARC) 2017

Held on : Wednesday September 13, 2017 Place : Grasia Hotel Jl. S Parman No. 29 Semarang, Jawa Tengah Committee : Languages and Arts Faculty, State Univesity of Semarang

Editors: Prof. Dr. Tjetjep Rohendi Rohidi, MA (Indonesia)

Assoc. Prof. Melanye White Dixon (USA) Prof. Dr. Dieter Mack (Germany)

Prof. Dr. Keyen Gray Tomasselli (South Africa) Prof. Dr. Dawn Bennett (Australia)

Reviewers: Dr. Triyanto, MA Dr. Syakir, M.Sn.

Dr. Agus Cahyono, M.Hum. Eko Sugiarto, S.Pd., M.Pd.

Cover & Layout

Eko Sugiarto, S.Pd., M.Pd.

Ukuran: 21 x 29 cm Tebal: xi + 751 Halaman

ISBN: 978-602-73769-9-1

Published by:

LANGUAGES AND ARTS FACULTY STATE UNIVERSITY OF SEMARANG Kampus Sekaran, Gunungpati, Kota Semarang Laman: www.fbs.unnes.ac.id; www.iconarc.org

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Foreword

Issues on intolerance, rights oppression, demonstration on cultural problems, especially as political impact of governor election which is restlessly able to destroy national unity. National unity needs to be preserved since obviously Indonesia has plural societal structural conditions, like various ethnic groups, customs, cultures, vernacular languages, religions, and beliefs. Those varieties have to live harmonically for stronger Indonesia. The strong and free Indonesia can be reached by implementing respect to others in plurality. This attitude done by tolerance can be supported by nation view in term of acknowledging and understanding their environment by prioritizing unity of their areas in conducting live concerning on socializing, nationalizing, and citizenship. Facing Indonesian contextual condition, art is expected to contribute actively as a solution of problems in relation to fading national cultural tolerant values. Art in educational perspective is a medium or device for cultivating cultural tolerant values. Through expression and appreciation activities, the values spreads. Also, artist as creator is expected to presence new art so that it can bear excellent civilization values to strengthen cultural tolerant values. This creative process cannot be separated from world of technology. Technology seems to give form, media, and challenge to create art. In another side, art creativity cannot be separated from inspiring values of religion and culture by bearing orientation to creative industry in order to give economic freedom for human and grow national path. Through those processes, art has to be able to give concrete contribution as medium of national strengthening actualization. International Conference on Arts and Culture 2017 discuss about it issue. From those art characteristics, it seems interesting if art role discourse in constructing national culture tolerance is manifested in form of scientific discussion for meet and greet various experts, students, different art educators, practitioner, and policy maker. It hopes that various art and design aspects in religious, technological, creative industrial perspectives can fulfil, complement, and synthesize each other to give alternative creative solutions as well.

Semarang, September 13, 2017 Dean of Languanges and Arts Faculty Prof. Dr. Agus Nuryatin, M.Hum.

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Table of Content

No NaME Institution Title Page

1. Ahamad Tarmizi Azizan

UMK, Klantan-Malaysia

The Role of Creative Technology in Recognizing the Arts and Culture in Malaysia

1-8

2. Chua Soo Pong NUS, Singapore

Multiculturalism in Dance: Roles of Artists in Nation Building

11-18

3. Abdul Halim Bin Husain, Wan Juria Emeih Binti Wahed

UPSI, Malaysia ARTISTS In Schools Program - Malaysia (AiSp)

19-26

4. Novysa Basri

Univ. Syahkuala

Tari Likok Pulo Aceh as a Media of Education of Religious Values in Community in Pulo Aceh

27-33

5. Masnuna

UPN veteran Jatim

Superior Product Of University Of Pembangunan Nasional “Veteran” Jawa Timur as a Patriotic Campus

35-44

6. Yanti Sariasih STKIP Nurul Huda

Revitalization of Tembang Batanghari Sembilan (Creative Industry Based on Local Literature)

45-51

7. Mylza Novaryandana

Graduate Student UNNES

Inheritance of Emprak Sidomukti Jepara Traditional Art as a Symbol of Gratitude of Indonesian as Agrarian Society

53-56

8. Iwan Pranoto


Dayak Kanayatn Society: Cultural Perceptions on TempayanBanyanyi

57-62

9. Fitriani

Univ. Syahkuala Aceh

Learning Dance Tarek Pukat in Studio Cut NyakDhien: Culture Preservation Coastal Community of Aceh

63-71

10. Meipur Yanti

Univ. Syahkuala Aceh

Traditional Dance "Seudati" in the Aceh Society

73-77

11. Tria Ayu Dini


Tawar Sedenge Song: A Construction Study of Gayo Cummunity’s Cultural Identity in Central Acehnese District

75-81

12. Yunia Murdi Lestari

Universitas Islam Riau

Reflection of the Nation in Riau Malay Customary Clothing

83-86

13. Bernardus Andang Prasetya Adiwibawa

UDINUS Kampung Pelangi: The Reflection of National Value

87-94

14. Nisa Rahma Puspita


Increasing Intermediate People's Groups at Geblog Village of Temanggung City through Cengklungan Art Exhibitions

95-97

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15. Margana

UNS Painting Art Learning with Wayang Beber Theme A Case Study on SMA Negeri Punung, Pacitan

99-105

16. Umul Aiman

Univ. Syahkuala

Urgency Education of Dance for Early Childhood

107-110

17. Nurratri Widya Pangestika


Composition of Music Calls and Art Functions in Shows Dance Lengger Calung Banyumasan

111-114

18. Ekaningtyas Herminingrum


Arts Education as a Basic of Education of Student Character

115-119

19. Adi Kuntoro


The Symbolic Meaningpuppet Lupit and Slentheng as Political Symbols of Tegal Regency

121-126

20. Eko Sugiarto UNNES The Collaboration of School-Community in Implementing Craft Education

127-134

21. Zulfia Ulfah Graduate Student UNNES

Build Children Character through Art Education Which Contains Aesthetic

135-139

22. Lukman Abdurrahman


Investment of Moral Value in Art Education Through Local Tradition

141- 145

23. Iva Ratna Sari


Variety of Motion Kuntulan Silakupang Dance for The District Pemalang (Semiotic Study)

145-152

24. Joko Wiyoso

UNNES

The Metamorphosis of Traditional Art on the Global Era

153-159

25. Kamsidjo Budi Utomo

UNNES Creative Industry Management in The Studio of Edhi Sunarso in Yogyakarta

161-165

26. Violinna Wynsa Natalia


Existence of Ungel-Ungelan Music in Garebeg Ceraton Ceremony of Yogyakarta as a Form of Cultural Inheritance

167-170

27. Muh. Arqam


Tradition Music of Bas as Entertainment Media and Strengthening Reflection of National Character Values

171-180

28. Syafii

UNNES The Identification Study of Ornament on Gedongsanga Temple

181-187

29. Vega Ricky Salu

STKAPN Ambon

Analysis of Multicultural Education Values On Traditional Music Tali Dua in Pulau Batang Dua Ternate North Maluku

189-199

30. Eky Olivia Graduate Cultural Accuracy Contains Al-Kafi in 201-205

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Wulandari

Student UNNES

Ethnomusicological Review in Village of Bandar District of Batang

31. Robin Esa Yulianto


Art education for Making a Ideal Human On General School

207-213

32. Faiz Affan


Art And Religion Art, Design, and Technology as National Cultural Empowerment Media

215-219

33. Ratih Dwiningtyas


Carving Art of Jepara studies within the scope of Cultural Dynamics and city identity

221-224

34. Purwanto UNNES Cosmology in Javanese Culture’s Perspective

225-229

35. Awang Kautzar Graduate Student UNNES

Malay Music PalembangIdentification As National Reflection

231-236

36. Reza Nepilia Sari


Rejung PagaralamMusic

237-239

37. Mujiyono, dkk. UNNES Developing Souvenir Design of Tourism Places in Semarang through Exploration of Semarang Attraction Using Contemporer Design as The Effort to Develop Creative Insudtry in Semarang

241-244

38. Triyanto UNNES Various Styles of Jepara Carving Crafts: Cultural Character Expression Symbols of Jepara Societyin a Dynamic Globalization

245-248

39. Eko Haryanto, dkk.

UNNES Grobogan Local Motive Design Development in Contemporary Image as A Model of Creative Batik Industry in Grobogan Regency

249-253

40. Putra Afriadi Universitas Syahkuala, ACEH

Traditional Arts in Aceh as A Nationality in the Pareto Circle of Tolerance

255-258

41. Tara Dwipa UNY, Yogyakarta

Development Innovation of Arts Teachers Material: Through Interactive CD “TARA” to Support National Creative Industry

259-264

42. Ike Ratnawati UM Developing An Interactive Instructional Media Of Motif Directory For The Teaching And Learning Of Indonesian Motifs

265-269

43. Ika Yuni Purnama IKJ Interior and Display Critical Studies of Yogyakarta Presidential Museum

271-281

44. Beta Putu Adam Graduate Panji Cirebon Mask Dance 283-290

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Student UNNES

45. Diah Latifah UPI Salendro Scale Multicultural Instruction

291-295

46. Sandie Gunara UPI Making Textbooks of Pianika Excercise Materials To Strengthen Music Learning in Elementary School

297-303

47. Uus Karwati UPI Sundanese Traditional Vocal Model of Instruction

305-311

48. Susi Gustina UPI Student-Centered Paradigm in Seni Budaya Lesson to Support the Character Building of Students in Schools

313-320

49. Dewi Suryati Budiwati

UPI Building Tolerance Attitude in Music Art Learning Perspective in Department of Educational Music FPSD UPI

321-329

50. Farid Abdullah & Bandi Sobandi

UPI Teaching Batik in the Age of Creative Industry

331-336

51. Setyo Yanuarti UNESA Transformation of the Panji Story in the Maduretno-Citralangenan Dance to Develop the Existence of Wayang Topeng Jati Duwur Jombang

337-342

52. Etik Riyaningsih UNS Basic Motion Elements in Learning Dancing at Learning Participants in SMA as Media Development of Character

343-349

53. Rita Milyartini UPI Exploring The Beauty of Indonesian Folk Song:A Strategy for Strengthening Unity in Diversity

351-356

54. Endang Widiyastuti

UNS Dong Dang Educational Puppet: Creativity Development and Character Learning Media Based on Local Resource Potential Towards Children in Bengawan Solo Riverbanks

357-362

55. Henry Nusantara & Agus Supriyatna

UPI Empowerment of Excellence Potential of Cultural Art, Tourism Object and Creative Industry Locally As Media Ingredients Tourism Promotion West Java

363-370

56. Asep Wasta Graduate Student UNNES

Tan Deseng Sundanesse Art Figures in The Tionghoa Community in the Region of the City of Bandung

371-375

57. Ketrina Tiwery Graduate Student UNNES

Chanting in Christian Adolescent Worship (study of Liturgical music on the use of Charistian Spritual Pop Song in Adolescent Worship in Congregation of GPM “Imanuel” Karang Panjang Ambon)

377-384

58. Merry V.F Pesulima


A view of Maluku Christian Society and Churc on the Sapu Lidi Ritual Attraction in Mamala and Morella Village

385-388

59. Umar Haruna Maiyama, Yusuf Garba

Polytechnic Sokoto – Nigeria

The Concept of Twins in Hausa Land

389-392

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60. Karsono UNS Knitting Memories, Diving the Reality: Creative Process of A.T. Mahmud in Writing Children's Song

393-399

61. Riris Setyo Sundari, dkk.

UPGRIS Symbolic Communication on The Wayang Topeng Klana Jaya’s Dance Motion

401-404

62. Nur Muaffah Zakiyati


Art of Guci Dance Review of Cultural Value of Tegal District

405-407

63. Dwi Atmojo Maulana


The Meaning Analysis of Brendung Arts of Sarwodadi Village Pemalang District

409-414

64. Harry Prasetyo


Cultural Dynamicsin the Modernization of Batik Jambi

415-421

65. Rofiandri Suardi


The Value of National Character Education in The Art of Nandung in The Town Of Indragiri Hulu Regency Rengat Riau Province

423-429

66. Amelia Hani Saputri


The Continuity and Alternation of Piring Jabung Dance at West Lampung Regency

431-435

67. Cut Gesti Maria Ulfahmi


Kasab Aceh Ornaments and Functions for the People of Aceh

437-442

68. Rokhus Gonzales SarjitoWibowo


Our Father's Song As A Form Of Cultural Acculturation Archipelago

443-446

69. Desti Kumala Sari


Planting Social Value Through Interaction Art Randai Kuantan

447-451

70. Santa Drestanala Pinayung


Constructing Tolerance for inter-Religious and Inter-Cultural Background through Art Activity in Java Community

453-459

71. Dhimayu Ichtiara Wijaya


The Application Of character National Education Value in Art Education

501-507

72. Arrini Shabrina Anshor


Multicultural Values in Javanese Gamelan Music in Malay Community in Tanjungbalai City

509-511

73. Adha Azzaki, dkk Student UNNES

Visual Branding Design as a Way to Introduce Tourism Potential of Kendal District

513-518

74. Mundin Beniarso Graduate Kokkang Communities: Structure and Functions in to 519-523

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Student UNNES

Transmit Potency Inter Generation

75. Nur Fajrie UMK Jawa Tengah

Aesthetic Sensitivity of Visual Impairment through Three-Dimensional Visual Art Media

525-532

76. Rizka Tunjungsari


The Study of Hindu Aesthetics on Ornament Kala in Gedong Songo Semarang

533-537

77. Tono Rachmad Pudjo Hartono

UPI School for angklung preservation 539-544

78. Nuning Zaidah


Investigating Performativity on the Reliefs of Lalitavistara Karmawibhangga of Borobudur Temple

545-552

79. Reni Wulansari


Existence of Barongan Artist in the Life of People in Blora District

553-556

80. Barkah Bangkit Wijaya


Research and Discussion of Local Arts Kenthongan in The Village of Kramat Banyumas Central Java

557-561

81. Ardiyawan

UNY Picture of Gifted Cildren : Form of Visual Intellegence Expression on Psggc Community in Yogyakarta

562-563

82. Eko Wahyuni


The Role of Kaloka Art Studio in Traditioning Slendang Pemalang Dance as the Region Identity in Pemalang District

565-568

83. Hanur Wismandanu


Media Recognition and Simulation of Drum Music Tools Based On Multimedia

569-574

84. Alfathul Mukarom


Developing Multicultural Culture through the Lute Music “Sanggar Mozaig” of Palembang City

575-580

85. Slamet Haryono, Wadiyo

UNNES Composing Songs for Pre-School Students

581-588

86. Rahina Nugrahani, dkk.

UNNES Exploring the Potential of Local Culture Wisdomas an Effort to Build Destination Branding of Kampung Pelangi Semarang

589-595

87. Aziz Ma'sum


Art Education in Pesantren Environment: Students' Aesthetic Expression and Influence

597-600

88. Bambang Sulanjari

UPGRIS Form Variations of Wayang Kulit Figures of ogyakarta-Style

601-606

89. Supatmo, Rahina Nugrahani

UNNES Multicultural Manifestation of Mosque Ornaments Meninggalan Walisanga in Central Java: Study on Traditional Ornaments of Menara Kudus Mosque

607-613

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90. Wadiyo, Udi Utomo

UNNES The Development of Music Teaching Material in Cultural Art Subject for Primary School Students

615-624

91. Malarsih Moh. Hasan Bisri

UNNES The Value Aspects of Character Education in Dance Teaching and Learning

625-632

92. Uli Amsari

Student of UNNES

The Development of Topeng Ireng Dance Creativity in Magelang

632-637

93. Nur Sahid ISI Yogya Composing Music Illustration for The Radio Drama Entitled “Ratu Adil: Prahara Tegalrejo”

637-643

94. Eny Kusumastuti, dkk.

UNNES The Performance of Kuda Debog Dance for Children’s Social Development as An Effort to Increase the Competitiveness of the Nations’s Products

645-656

95. Rico Andriansyah

Student of UNNES

Joglo Pencu Home Function Changes in Social Culture Case Study on the Reservation of the Kauman Community

657-662

96. V. Eny Irianti

UNNES Alternative Method for Art Education Curriculum Development

663-667

97. Bintang Hanggoro Putra

UNNES The Adaptation Strategies of Local Arts Educational Values in Supporting Art Edutourism in Semarang State University

669-672

98. Eko Raharjo UNNES Local Wisdom-Based Art Education (Gambang Semarang as the Sources of Ideas in Developing Learning Media of Music Subject in Schools

673-678

99. Kusrina Widjajantie

UNNES People's Music is the Piano Material Easy Learning for Culture Convenience in Learning Piano Beginners

679-683

100. Nanang Yulianto, dkk.

UNS, Surakarta Batik Design Development Based on Participation of Artisans in Girilayu Batik Community Activities Unit in Matesih Karanganyar

685-693

101.

Siti Aesijah UNNES Bocah Blora Lesungan (Lesung Playing By Blora

Children): Ethnography and Ethnomusicology Study

695-702

102. Indar Sabri UNESA Surabaya

Pantomime Arts Instructional Materials Development Oriented on methods of Anthropology Theatre

703-713

103. Agus Cahyono UNNES The Meaning of Barongan Performance as a Cultural Livestock Education

715-719

104. Fitri Daryanti Universitas Lampung

Nyambai Fan Dance: Cultural Heritage of Lampung Coastal Areas Community

721-728

105. Jimi Budiono Graduate Student UNNES

Art Caricature in Capital Letter Suara Merdeka Edition 2015-2017 as the Contribution of Moral Education

729-734

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106. Arif Suprayogi Graduate Student UNNES

Speaker Phenomenon: Between Rituality and Reality of society

735-738

107. Andi Imrah Universitas Tadulako

Dance Pontanu in Tradition to Kaili as Refresentase Character Education

739-744

108. Restu Lanjari, dkk.

UNNES Empowering the Community in Art through Community-Based Art Education

745-751

109. Moh. Muttaqin UNNES Dangdut in Global Era: A study of Continuity and Change

753-757

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Henry Nusantara & Agus Supriyatna

Empowerment of Excellence Potential of Cultural Art, Tourism Object and Creative Industry Locally

As Media Ingredients Tourism Promotion West Java

Henry Nusantara University of Indonesia Education

[email protected]

Agus Supriyatna University of Indonesia Education

[email protected]

Abstract - The purpose of this study is to describe and understand the various types and excellent potentials; culture art, tourism objects and craft with local wisdom as a source of tourism promotion of West Java. Sources of data centered on the Department of Tourism and Culture District/City West Java Province. The main reason of this research is because audiovisual based promotion media not yet optimal and yet to touch the superior potential of West Java tourism. Overall research uses research and development (R & D), for first year research using qualitative design with descriptive method. Field data collection related to research objectives is done by using data collection techniques, through; Observation, interview, documentation, and literature study. Further data is processed, grouped, analyzed and presented systematically with triangulation data validation technique. Results of research in various types and excellent potentials; Cultural arts, tourism objects, handicrafts and culinary in West Java based on local wisdom become an important source in understanding the potential of local as well as a reference for the development of audiovisual based media in West Java. Keywords: cultural art, tourism object, culinary, craft, west java

PRELIMINARY

The global issue extends and enters the era of three milliniums two (2016-2020). The

objectives of the program are expected to solve problems and enhance new perspectives in

society and country. Indonesia, as a developing country with globalization issues, is not

impossible to emerge the perspective of society and state, among others: globalization is a new

style of colonization by achieving the satisfaction of the world economy (superpower) and

globalization are considered skeptical as the response of developing countries and this

response is usually addressed to the state - countries not included in the signing of the UN

Summit.

Now has entered the millennium century three volumes two years 2015-2020 (MDGs,

Summit, September 2000) with the purpose of builders. The priority of eight programs signed

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by the head of state and including Indonesia, can be said as “(1) Tackling poverty and hunger,

(2) Achieving primary education for all, (3) Promoting gender equality and empowering

women, (4) reducing student mortality, (5) improving maternal health, (6) combating HIV /

AIDS, malaria and other infectious diseases, (7) ensuring environmental sustainability, (8)

Global partnership for development.”

Underlining the three millennium development goals of 2000-2015 in point 7 containing

environmental sustainability and 8 points to develop a global partnership for development are

important topics to be addressed. Especially in the achievement of all potential empowerment

programs in our country (read: Indonesia).

Empowerment of various potentials; Arts, culture, tourism objects, and crafts resources,

it is not impossible West Java became the main tourist destination of national and world after

Bali and Yogyakarta. But to answer it takes time and a good strategy, especially in tourism

product marketing strategies through the media.

Marketing, promotion of tourism district in West Java has done well and various ways

have been taken, ranging from the use of print media, communication technology, performing

arts until the level of organizing cultural events. But this case, presumably not enough to be a

means in an effort to increase tourist visits to West Java.

By not reducing the performance that has been and is being done by government

agencies and some related organizations, especially highlighting tourism marketing or

multimedia-based promotions; VCD / DVD, tourism information through social networking,

print media, activity management and so on is a positive thing to note.

With the depth of meaning as the policy value of each form of media is an important

consideration by prioritizing value; Ethical, aesthetic and social. Particularly building a positive

image must be offset by the fact that without a strategy let alone impoverish the potential of

excellence as a weakness that needs to be avoided.

The emerging marketing media or promotion of tourism used as an effort to socialize the

excellent potential of West Java tourism, among others; Art, culture, tourism, handicraft, etc. It

can be said not touched, and synergize. One of them through the appreciation and

understanding of musical elements used in the introduction of picture messages or events that

deliberately presented in social media or other multimedia tend to use music Kecapi Suling or

Music Degung. The more extreme, the use of western music (instrumental) is used for musical

accompaniment in introducing objects and tourist attraction in West Java. It is less

representative of the wealth of music art in strengthening the music icon of West Java. In line

with the development of science, technology and the arts need to be considered and we are

not trapped in the wrong impression in interpreting the diversity of art and cultural potentials

in West Java. The potential of traditional arts and arts with diversity and superiority by species,

clumps and shapes can be optimized as a creativity of musical capital in creating a media of

tourism objects and tourist attraction (ODTW) in West Java.

On the basis of existing phenomena and the urgency of research needs related to the

data, the research problem formulation is proposed as follows: (1) How is the potential of art,

culture, tourism and handicraft with local wisdom source in West Java? (2) How superior is its

potential; Art, culture, tourism object and handicraft with local wisdom source in West Java?

(3) What is the potential tourist visit in West Java?

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METHOD

All research uses research and development (R & D) design. First year research uses

qualitative design with descriptive method as a way to expose some data of research result,

either data obtained in field or data from other source as reference material. Processed,

analyzed and then processed systematically into a picture of the potential empowerment of

cultural arts, tourism objects and creative industries in West Java.

Research subjects as a source of acquisition related data to find answers to research

questions conducted during the eight months (March to October 2015) through related

agencies, especially the Department of Tourism and Culture District and City in West Java

with a focus on Potential diversity. Advantages: cultural arts, tourism objects, and crafts. Local

tourist data, islands and foreign tourists in West Java. The research location covers five areas,

namely: 1) West Jabar region includes Depok City, Bogor City, Bogor Regency, Sukabumi City,

Sukabumi Regency, and Cianjur Regency. 2) North Jabar region, covering the area: Bekasi

City, Bekasi Regency, Karawang Regency, Purwakarta Regency, and Subang Regency. 3)

Central Jabar region covering the area: Bandung City, Bandung Regency, West Bandung

Regency, Cimahi City and Sumedang. 4) South Jabar region, including: Sumedang, Garut,

Tasikmalaya City, Tasikmalaya Regency, Ciamis, Pangandaran and Banjar. 5) East Java region

covers the areas: District Kuningan, Cirebon City, Cirebon Regency, Indramayu Regency, and

Majalengka Regency.

RESULT AND DISCUSSION

West Java with a tropical climate, strategic location, land, valleys, rivers and mountains

stretching far from West to East. Likewise the beautiful sea and beaches decorate the South

Indian Ocean and the North Sea of Java. The largest population in Indonesia, ethnic

Sundanese, Javanese and Chinese mixed to form local cultural peculiarities, in the outpouring

of various attractions; Culture of art, tourism, handicraft, and so on. Potential diversity;

Cultural arts, tourism objects, crafts, and culinary localization in the district/city is a capital

and a potential source of tourism development in West Java. Tourism development through

the empowerment of various potentials; Cultural arts, tourism objects, handicrafts and local

cuisine, it is not impossible West Java became a national tourist destination and the world.

The tourism sector in West Java is a fertile land to be an opportunity and a top priority of

development in improving the economy of the community, especially for districts

municipalities that have the potential of superior objects and attractions. But the reality is not

so, not all regions 18 districts and 9 cities in West Java take advantage of tourism potential and

full concentration in relying on the development of tourism.

The diversity of potential districts/cities in West Java in its growth, not apart from other

ethnic cultures that influence it, among others: Sundanese, Chinese, Javanese, Betawi and

Malay, included in the expression of art. Traditional art that spreads in West Java in its

development through a strong distribution channel will be difficult to recognize the identity of

the art of ownership. Especially traditional arts from the same cultural roots. For example, the

art that grows and develops in the Priangan area has a form of artistic expression that is very

different from the coastal art, but also the pattern and essence of the same art, the theme;

Fertility, ancestral honor, natural harmony and so on.

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The diversity of art and culture potency in West Java can not be separated from people's

life with various aspects that influence it, including in it; Religion, art, livelihood, technology

and so on. Therefore, the patterns and behaviors of indigenous peoples living, the art and the

existence of preserved and preserved cultural objects unique, distinctive and well-preserved are

an important part in building a culture-oriented tourism.

In relation to the superior potential of local cultural arts for the material needs of making

tourism promotion media, on the grounds that selected cultural art can represent the potential

of other regional cultural arts in West Java with the value of its content; Unique, its existence is

well maintained and sustainable, worth selling. The types and forms of art and culture in West

Java among others can be stated in the table as follows.

Table 1. Potential of Cultural Art of West Java

With the potential of local cultural arts with all its uniqueness and by not minimizing the

potential of other local art in West Java, then the material of art will be packaged as a material

of tourism promotion media to encourage increased tourist visits to West Java. Potential

tourist attraction in West Java is quite diverse with the division; Nature Tourism Object,

Cultural Tourism Object and Special Interest Tourism Object. Variety of tourist attractions

and types of attractions and attractions in the district/city in West Java is an opportunity and

challenge in realizing the object and tourist attraction (ODTW) that there is a national and

foreign tourist destinations.

The potential of empowering objects and tourist attraction in West Java can be said not

evenly become a tourist destination. Many things to be prepared and strived for, if West Java

wants to become a world tourist destination. Efforts to realize West Java into a calculated

tourism destination and can attract tourists is a joint task and must be built in synergy, with

several related parties; Authorities, institutions, organizations, professional bodies and

competent community elements.

Related to the potential of superior objects and tourist attraction; Nature, culture and

special interests of districts / municipalities in West Java, arguing that they represent the

potential of ODTW with content; Unique, attractive, attractive, famous, safe, and high value.

As for the type of ODTW as a medium of tourism promotion media of West Java, can be

expressed in the table as follows.

Table 2. Potential of Objects and Attraction Attraction;

Art Attractions Culture of Indigenous Peoples

Wayang Golek, Wayang Kulit, Topeng Cirebon,

Jaipongan, Angklung, Degung, Kliningan, Cianjuran,

Cigawiran, Cibatokan, Alimpaido/ Kaulinan Barudak,

Pencak Silat, Maenpo, Sisingaan, Kuda

Renggong/Kuda Silat, Lais/ Laes, Surak Ibra, Benjang,

Sintren, Reak, Beluk, Gaok, Karinding, Toleat,

Tarawangsa, Seni Terbang, Tanjidor etc.

Kampung Naga, Kampung

Ciptagelar, Karajaan Kendan

(Kampung Nenggeng-Regency

Bandung), Keraton Cirebon,

Upacara Adat Masyarakat Pesisir,

etc.

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Nature, Culture and Special Interest of West Java

Tourism Mountain Tourism Forest Tourism Sea and

Beach

Gunung Tangkuban Perahu (Regency Bandung

Barat), Gunung Patuha (Regency Bandung),

Gunung Papandayan (Regency Garut),

Gunung Galunggung (Regency Tasikmalaya),

Gunung Ciremai (Regency Kuningan), Riung

Gunung/ Gunung Mas (Regency Bogor) etc.

Cagar Alam Pananjung

(Regency Ciamis),

Hutan Nasional

Gunung Halimun (

Regency Sukabumi),

Ranca Upas-Ciwidey

(Regency Bandung) etc.

Kawasan Pantai

Pangandaran (Regency

Pangandaran) dan

Kawasan Pantai

Pelabuhan Ratu

(Regency Sukabumi)

etc.

Special Interest Tours Tourism Lake Tours Waterfalls

Green Canyon, Citumang (Regency Ciamis),

Pantai Cimaja

(Regency Sukabumi) etc.

Situ Patengan (Regency

Bandung), Situ

Cangkuang, Situ

Bagendit (Regency

Garut), Jatiluhur-Cirata

(Regency Purwakarta)

etc.

Curug Tujuh (Regency

Ciamis), Sanghyang

Taraje (Regency

Garut),

Curug Cilember

(Regency Bogor) etc.

Site Tours Culture Tours Historical Building

Tours

Candi Cangkuang (Regency Garut),

Candi Jiwa dan Blandongan (Regency

Karawang), Gunung Padang

(Regency Cianjur), Prasasti Batu Tulis, Goa

Pongkor (Regency Bogor), Goa Lanang

(Regency Pangandaran), Goa Pawon (Regency

Bandung Barat) etc.

Kraton (Kotamadya

Cirebon), Kampung

Naga

(Regency Tasikmalaya),

Kampung Cipta Gelar

(Regency Sukabumi),

Kerajaan Kendan

(Regency Bandung)

etc.

Gedung Sate, Gedung

Merdeka,Gedung Isola

(Bandung

Municipality)

Istana Bogor

(Bogor Municipality),

Istana Kepresidenan

(Regency Cianjur) etc.

Tourism Building / Artificial / State Parks

Taman Bunga Mekarsari, Taman Safari, Kebun Raya Bogor, Taman Bunga Nusantara

(Regency Cianjur), Ciater (Regency Bandung Barat), Blanakan (Regency Subang) etc.

Given the excellent potential of ODTW localization by not excluding other potential

tourist destinations in West Java, further package as a tourism promotion media is an effort to

strengthen the increasing number of foreign tourists to West Java. Based on the acquisition of

tourist data types of attractions and natural attractions are excellent and a great opportunity to

become a strategy in tourism marketing. Especially for tourists who do not have the potential

of natural charm, tropical climate and or the origin of the country that has a historical

relationship with Indonesia. Thus, the object and natural tourist attraction is expected to

deliver West Java as a world tourist destination, while capturing the nickname of West Java as

a green province with beautiful scenery captivating.

Crafts in the context of tourism, is an opportunity and challenge in building the progress

of the craftsmen to improve the economy. Basically products and handicraft centers, both

home industries and individual products are very supportive and enthusiastic for tourism

activities in West Java. The importance of prioritizing the potential of handicrafts based on the

368



goods produced by craftsmen as a potential area, on the grounds can represent the potential

advantages of handicrafts in West Java with consideration; Uniquely, production and quality

are maintained, safe and economical. As for the type and form of handicrafts in West Java, can

be expressed in the table as follows.

Table 3. Potential of West Java Handicrafts

Variety of Handicrafts

Diligence Wayang Golek (Bandung's city, Bandung's regency, Sumedang's regency, Purwakarta, Bogor);

Shadow Play worker, Mask worker / mask, Glass painting (Cirebon, Indramayu), Worker Gamelan

(Banjar’s city), Angklung and Bamboo bagpipe (Saung Angklung Udjo, Sumedang,Garut), Batik

Writes, Sutra's batik, Batik Stamps (Trusmi, Cirebon, Indramayu, Garut and at all city / regency at

Javanese West), Umbrella worker and Kelom Geulis, Skinned worker, Crochet, Weave, Sutra, Fragrant

root (Tasikmalaya's city), Material worker Mendong (Tasikmalaya), Bag worker (Tajur, Bogor's city),

Gentur's lamp, Delft (Cianjur, Purwakarta), Aji's stone Glory (Garut, Sukabumi), Bamboo diligence

(Rajapolah, Tasikmalaya), Cockle diligence and glass paint (Cirebon), Diligence Serves A Ball to kick

up (Majalengka). Buff diligence / goatskin (Depok's city), etc.

Handicraft goods and objects in the form of cindramata are easy to find in tourist

attractions, especially in the areas of leading tourism or districts/cities whose development

prioritizes the handicraft industry sector, such as; East Priangan area, Tasikmalaya one of them

known as bamboo wicker handicraft center, knit fabric center, wicker, woven fabric, and so

on.

Regency/city in West Java in carrying out its duties and functions in the tourism sector,

basically has made optimal efforts to market or promote business with the procurement of

various forms of media, among others; Tour guides, information on tourism potential and

attractions, cultural arts, with culinary and craft guidance in the leading and productive tourist

areas become the mainstay of regional and West Java tourist destinations.

The area of West Java with the tendency of regional tourism is quite diverse and

scattered, therefore the development of West Java tourism mapped in nine destinations in the

region's flagship tourist attraction in West Java. Mapping of leading tourist destinations in the

West. Java is still not free from the problems faced and need serious handling. Especially the

involvement of the government is expected. Problems faced and continue to be addressed are

the problems of infrastructure, access road to destinations and tourist attractions and lack of

human resources in managing tourism. Tourism West Java with all the problems faced, is

expected to trigger the emergence of new creativity - creativity in all sectors of life to welcome

the revival of the tourism industry in West Java is reliable and professional.

Finally, by getting a picture of diversity and excellent potential, related to the diversity of

tourism; Cultural arts, tourism objects and crafts with local wisdom and attention to the

tendency of tourist visits to West Java and its potential to become priority aspects;

Uniqueness, attractive, sustainable, safe, healthy, high selling value that is packed

communicatively in the form of tourism promotion media. This is done as one of the efforts

of the role of universities in reducing the problems faced, simultaneously at the same time is

expected to have an impact on the increase of foreign tourists visit and the rise of creative

economy in West Java.

369



CONCLUSION

Professional and sustainable management through the empowerment of various varieties

and potentials has become an important agenda and immediately implemented to accelerate

and improve the leading tourist area of West Java as a national and international tourist

destination. Based on the analysis of diversity and potential empowerment; Cultural arts,

tourism objects, and handicraft owned by the people of West Java, with some problems

encountered, can be summarized as follows:

First, the variety of potential; Cultural arts, tourism objects and craft sourced from local

wisdom in West Java can be a mainstay in the development of tourism in West Java. Second,

good potential; Arts, culture, tourism objects and crafts with local wisdom is a complete

package to build and create a conducive and sustainable West Java tourism climate as well as

impact on improving creative economy and community empowerment. Third, based on the

analysis of statistical data of domestic and foreign tourists who visit West Java, it can be

concluded that the tendency of potential tourists (tourists) who do not have a beautiful natural

wealth and or have historical relations with Indonesia, prefer the object of natural and cultural

tourism, among others; English, Dutch, Japanese, French and Middle East (Arabic). Fourthly,

the lack of human resources in the management of tourism and infrastructure inadequate in

supporting tourism and access to tourist attractions have an impact on the low visits of foreign

tourists to West Java. Fifth, to build a shared vision and a high commitment, between;

Goverments, agencies, related organizations and communities with unity become an important

factor to promote tourism in West Java. Sixth, with the establishment of Regional Tourism

Promotion Board (RTPB) West Java is expected to contribute greatly to the improvement of

tourism services and marketing and eventually West Java became a world tourism destination

in accordance with the Millennium Development Goals (Millennium Development III) points,

ensuring environmental sustainability, And point 8, developing a global partnership for

development.

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