International Conference on GlobalizationIssues in Business, Management,

Marketing & Social Sciences

Date: October 12-13, 2019Venue: Paris, France

TABLE OF CONTENTS

SCIENTIFIC COMMITTEE 4

ORGANIZING COMMITTEE 6

CONFERENCE TRACKS 7

CONFERENCE CHAIR MESSAGE 8

CONFERENCE SECHDULE 9

Conference Day 02 (Oct 13, 2019) 11

TRACK A 12

BUSINESS, SOCIAL SCIENCES & HUMANITIES 12

The effect of unconventional monetary policy of ECB on equity returns and the macroeconomic environ-ment during the financial crisis in the EU 13

Impact of CSR Perceptions, CSR Fit and Cause Affinity on Purchase Intention 14

Capital Market Development: Challenges and Opportunities 15

Venezuela: The Way to Survival 16

Human Capital and Innovation in China: Relationship and Regional Heterogeneity 17

UP COMING EVENTS 18

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Book of Abstracts Proceedings

All rights reserved. Without the consent of the publisher in written, no individual or entity is allowed to repro-duce, store or transmit any part of this publication through any means or in any possible form. For obtaining writtenpermission of the copyright holder for reproducing any part of the publication, applications need to be submitted tothe publisher.

DisclaimerAuthors have ensured sincerely that all the information given in this book is accurate, true, comprehensive, and correctright from the time it has been brought in writing. However, the publishers, the editors, and the authors are not tobe held responsible for any kind of omission or error that might appear later on, or for any injury, damage, loss, orfinancial concerns that might arise as consequences of using the book. The views of the contributors stated might servea different perspective than that of the ISSRE.

Paris, France | October 12-13, 2019ISBN: 978-602-6427-77-6

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SCIENTIFIC COMMITTEESocial Sciences and Humanities

Assoc. Prof. Kinateder Prof. Kostas GiokasMarkus Universitat Autnoma de Barcelona National Technical University of Athens, GreeceProf. Michel Plaisent Makine Mhendislii BlmGSMI Fellow, University of Quebec in Montreal, Canada Eskiehir Osmangazi University, TurkeyKok Yew Ang Eugene JudFaculty of Creative Multimedia, Multimedia University,Malaysia

California Polytechnic State University, San Luis Obispo,USA

Shumi Akhtar Dr. Nira RahmanDiscipline of Finance, University of Sydney BusinessSchool, NSW, Australia

Victoria University, Australia

Dr. Fararishah binti Abdul Khalid Head of department Odupitan Kolade MattiasUniversiti Teknikal Malaysia Melaka, Malaysia Oshodi/Isolo Local Government, Nigeria

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SCIENTIFIC COMMITTEE

Applied Sciences and TechnologyANIL M. BISEN Prof. Syed Zafar AbbasAnant National University, Ahmedabad, Gujarat, India Aliz Educational Institutions, PakistanSeverino G. Alviento Marife D. AlvientoNorth Luzon Philippines State College, Philippines North Luzon Philippines State College, PhilippinesLeslie G. Agbulos Gee-Cheol KimNorth Luzon Philippines State College, Philippines Seoil University, KoreaPatrick Cerna LAL RAJA SINGH RFederal Technology Institute - University, Ethiopia KIT-Kalignarkarunanidhi Institute of Technology, IndiaTeodoro Macaraeg Jr. Catherine P. LlenaUniversity of Caloocan City, Philippines University of Caloocan City, PhilippinesHafiz Gulfam Umar Adenuga KazeemGhazi University, Pakistan Admar Systems Technology, NigeriaMohd Kamarul Irwan Abdul Rahim RajinaUniversiti Utara Malaysia, Malaysia UUNITEN, Malaysia

Health and Medical SciencesSuman Madan Dayalbagh Aliaksandr SpitsynEducational Institute, AGRA, India Belorussian State Unaversity, BelarusChellaram Chinnachamy Ayawo AdokouCollege Of Applied Sciences, Oman Adokou Electricals Limited, Senegal

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ORGANIZING COMMITTEE

Dr. Joseph Andrew P.Conference Chair Person

Ms. Anne FleurConference Coordinator

Mr. GalConference Coordinator

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CONFERENCE TRACKS

• Social and Community Studies• Arts• Humanities• Cultural & Global Studies• Civic and Political Studies• Environmental Studies• Education• Organizational Studies• Communication Studies• Multidisciplinary• Applied Sciences• Engineering and Technology• Health Sciences

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CONFERENCE CHAIR MESSAGE

Dr. Joseph Andrew P.“International Conference on Globalization Issues in Business, Management, Marketing & Social Sciences” is a plat-form that thrives to support the worldwide scholarly community to analyze the role played by the multidisciplinaryinnovations for the betterment of human societies. It also encourages academicians, practitioners, scientists, and schol-ars from various disciplines to come together and share their ideas about how they can make all the disciplines interactin an innovative way and to sort out the way to minimize the effect of challenges faced by the society. All the researchwork presented in this conference is truly exceptional, promising, and effective. These researches are designed totarget the challenges that are faced by various sub-domains of the social sciences, business and economics, appliedsciences, engineering and technology, health and medical sciences.I would like to thank our honorable scientific and review committee for giving their precious time to the review processcovering the papers presented in this conference. I am also highly obliged to the participants for being a part of ourefforts to promote knowledge sharing and learning. We as scholars make an integral part of the leading educated classof the society that is responsible for benefitting the society with their knowledge. Let’s get over all sorts of discrim-ination and take a look at the wider picture. Let’s work together for the welfare of humanity for making the world aharmonious place to live and making it flourish in every aspect. Stay blessed.

Thank you.Dr. Joseph Andrew P.Conference ChairEmail: contact@issr-education.com

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CONFERENCE SECHDULE

ISSRE-2019

Venue: Best Western Plus Hotel, Paris-France

Time: Registration & Kit Distribution (09: 20 am - 09:30 am)Day: Saturday

Date: October 12, 2019

Venue: Room 1

09: 30 am - 09:40 am Introduction of Participants09: 40 am - 09:50 am Inauguration and Opening address09: 50 am - 10:00 am Grand Networking Session

Tea/Coffee Break (10:00 am 10:30 am)

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DAY 01 Saturday (October 12, 2019)

First Presentation Session (10: 30 am 12: 00 pm)

Venue: Room 1

Presenter Name Manuscript Title Paper IDTrack A: Business, Economics, Social Sciences and Humanities

Davit Gamkrelidze Capital Market Development: Challenges and Opportu-nities

ABMEM-OCT-08

Phillip Min Kong Venezuela: The Way to Survival ABMEM-OCT-11Prof. Spyridon Spyrou The Effect of Unconventional Monetary Policy of ECB

on Equity Returns and the Macroeconomic Environmentduring the Financial Crisis in the EU

GBMS-10-101

Sudipta Sen Gupta Impact of CSR Perceptions, CSR Fit and Cause Affinityon Purchase Intention

GBMS-10-102

Lunch Break & Ending Note (12:00 pm 01:00 pm)

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Conference Day 02 (Oct 13, 2019)

Second day of conference will be specified for touristy. Relevant expenses are borne by Individual him/herself.

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TRACK A

BUSINESS, SOCIAL SCIENCES & HUMANITIES

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The effect of unconventional monetary policy of ECB on equity returns andthe macroeconomic environment during the financial crisis in the EU

1Panagiota Makrichoriti, 2*Spyros Spyrou1Department of Management, Birkbeck University of London, UK Athens University of Economics and Business,Athens, Greece, 2Department of Accounting and Finance, Athens University of Economics and Business, Greece

Corresponding Email: sspyrou@aueb.gr

JEL Classification: E52, E58, G01, G41.Keywords: Unconventional Monetary Policy, Financial Crisis.Acknowledgments: Spyros Spyrou and Panagiota Makrichoriti acknowledge financial support from the General Sec-retariat of Research and Technology (GSRT, Greece) and the Research Centre at Athens University of Economics andBusiness (Action II, EP- 2882).

This paper examines the effect of the unconventional monetary policy measures adopted by the ECB dur-ing the financial crisis on equity prices and macroeconomic fundamentals. Since the direct effect of these policies isunobservable a contribution of this paper to the literature is to employ the Qual VAR model (Dueker, 2005) in orderto measure and study the effects of ECBs unconventional monetary. We find that unconventional monetary policydoes affect equity market variance (especially in Spain, Portugal, Italy), however, FEDs unconventional policy hasbeen more important for Eurozone equity market variance than ECBs unconventional policy. Also, changes in energyprices seem to be far more important than central bank monetary policy for all equity markets, during the crisis, interms of contributing to return variance. Further tests reveal that unconventional monetary policy explain a negligible% of variance for macro variables; however, changes in energy prices, tend to explain a large portion of the changesin industrial production (from 35% to 70%) for most countries.

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Impact of CSR Perceptions, CSR Fit and Cause Affinity on PurchaseIntention

1*Ms. Sudipta Sen Gupta, 2Dr. Deepti Wadera1Assistant Professor, School of Management, G D Goenka University, Haryana, India, 22. Associate Professor,

School of Management, G D Goenka University, Haryana, IndiaCorresponding Email: sudipta.sengupta@gdgoenka.ac.in

Keywords: Resilience, Youth, Labor Market, Excluding Mechanism.

Background: There is a lack of empirical studies on Indian consumers CSR perceptions. Purpose: This studyseeks to reveal the association between trust in business and CSR perceptions, i.e. consumer support for CSR, skep-ticism towards company motives and their evaluation of such firms. It explores consumers affinity towards 25 CSRcauses stipulated by the Companies Act (2013), their perceived fit between cause and industry sector and impact ofcause affinity and CSR fit on purchase intention. Finally, given both cause affinity and CSR fit, it investigates theimpact of CSR perceptions on purchase intention. Methodology: A conceptual framework was created linking trust inbusiness, CSR perceptions, cause affinity, CSR fit and purchase intention. Primary data was collected using a struc-tured questionnaire, via convenience sampling, from 1251 consumers across 36 major cities in India. Results: Indianconsumers trust in business in general and this is associated with CSR perceptions. They exhibit neutrality in skepti-cism and positive CSR support and company evaluation. They have highest affinity for protecting nature but choosedifferent causes for FMCG industry. Depending on their cause affinity, segments of socially conscious, environmen-tally conscious and culturally conscious consumers were found. Under quasi-experimental conditions of CSR fit andcause affinity, positive purchase intention is exhibited across industry sectors; in which case CSR perceptions cease tohave significant impact on purchase intention. Conclusion: Results help understand Indian consumers CSR responsesand also contribute to CSR literature by establishing an association between trust in business and CSR perceptions andshowing the overriding impact of cause affinity and CSR fit on purchase intention. The findings lend themselves tomanagerial implications, wherein domestic and multinational companies in India may align with causes that matter toconsumers and also fit with their core business as controllable initiatives rather than rely upon less controllable CSRperceptions.

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Capital Market Development: Challenges and Opportunities

Davit GamkrelidzePhD Student, Ilia State University, Georgia

Corresponding Email: d.gamkrelidze@gmail.com

Keywords: Capital Market.

Nowadays, achieving a significant economic development and progress in the modern world has become prac-tically impossible without efficiently functioning, structured and properly regulated financial markets. Topics relatedto financial market evolution have been researched and are still under exploration of many successful institutions andinternationally recognized economists, including Nobel laureate academics. Today, on the background of the progressof globalization and computer technologies, scientific interest in the issue is increasing day-by-day. It is especiallyinteresting to explore the capital market - or long-term securities market. The capital markets in emerging countriesare still underdeveloped. The main source of attracting financial resources for business is the loan taken from commer-cial banks, and the source of financing with equity capital is relatively unused. Therefore, the goal of the paper is toanalyze and show the best practices for the capital market development by observing the examples of both developedand developing countries. The paper also discusses the challenges and opportunities in current and future big datainitiatives and key transformations the capital market companies are undergoing. In order to achieve the goal, thepaper describes the historical context and current status of the securities markets in Georgia, as one of the developingcountry and evaluates it in comparison with successful markets. Going forward, it also lists data analysis techniquesand data technologies used by capital market companies to overcome problems related to unstructured data. Finally thepaper presents number of recommendations in order to make capitals market more attractive for investors. Research isdesigned so as to address real world problem and to contribute to academic literature with regard of financial markets.Therefore, its results will be useful and interesting not only for Georgia, but also for countries, as well as for assetmanagement companies and investment banks.

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Venezuela: The Way to Survival

Phillip Min KongStony Brook High School

Corresponding Email: Phillipkong0118@gmail.com

Keywords: Survival

The current hyperinflation in Venezuela is a sign of a country whose economic systems and civil society havebroken down: crime and poverty plague the country and its citizens are fleeing in large numbers. In order to addressthe larger crisis, Venezuelan policymakers must get hyperinflation under control. To accomplish this, they should takesteps to substitute an internationally accepted currency for the worthless Venezuelan bolivar. They should also institutetrade reforms and take steps to jumpstart domestic industries besides oil, in order to get the country back on a path toa healthy economy. Although experts have proposed a variety of solutions, this paper argues that dollarization, tradereform, and resource substitution are the key steps needed to solve hyperinflation and give Venezuela a chance to getback on its feet.

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Human Capital and Innovation in China: Relationship and RegionalHeterogeneity

Xiaoheng ShenShanghai Foreign Language School, Shanghai, China

Corresponding Email: matrix680@tom.com

Keywords: Expenditure on education; Human capital; Regional innovation.

This paper tries to analysis the relationship of human capital and regional innovation ability in China. Weemploy 31 provincial panel data ranged from 2000 to 2017 in China to analysis this relationship, after controlledlocal economic development, industry structure, fiscal condition, enterprise development etc., the two-way fixed ef-fect model reveals that human capital indeed improves regional innovation, every 1% increase in human capital ispositively associated with 8.9% increase in local patent application, this relationship is robust with additional controlvariables that may affect both human capital and innovation are included in the model. We further discuss the het-erogeneity of this relationship across china. By dividing 31 provinces into West, Middle, and East area, we find thathuman capital is most significant in West areas, which implicates that human capital is essentially important for lessdeveloped regions. Our study has provided macro evidence that human capital is one of the most important factorsthat stimulate innovation thus economic growth, and related policy should consider the heterogeneity across regions.

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UP COMING EVENTS

You can find the details regarding our upcoming events by following below:

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