international congress and convention association academic research in the meetings industry 49 th...

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Academic Research in the meetings industry49th ICCA Congress & Exhibition24 October, 2010

International Congress & Convention Association


Moderator:

• Sarah Markey-Hamm, National Manager, ICMS Pty, Australia


Panel:

• Isabell Faad – Angell Business School• Marana Mueller – Angell Business School• Claudia Schulze Proebsting – Fachhochschule

Osnabrueck• Jasong Zhang – Fachhochschule Osnabrueck• Emily James – Victoria University• Amber Cummings – Victoria University• Prof. Helmut Schwaergermann –

Fachhochschule Osnabrueck


Key questions:

• Are there priority research areas for the industry

• Are there topics that industry is unlikely to study on its own, without academic input

• Would industry be willing to put funds into industry/academic research


Possible areas of research:

• Trend information about take-up

and video conferencing across

industry sectors; research into

what kind og substitution impact

on meetings is being caused



• Some academically rigorous studies into

"Green" issues in congress centres -

comparisons of the different

accreditations and "badges";

comparisons of the legislative framework

in different countries (ie what is the legal

starting point for sustainability issues)



• Cross-generational and cross-cultural

comparisons of delegates - their

behaviour, attitudes, learning

methodologies, etc. Are shared

subject or company cultures more or

less important than these socio-

economic issues



Early identification of growth areas forthe future: eg nanotechnology; anythingto do with genetics; new materials andproducts - how can we best identify andanalyse trend information; are there linksbetween PR profile of topics and theemergence of topic-specific conferences;do new events spin off from existingevents, or arise separately



• Do newly created companies (eg

Google, Facebook) organise their

meetings activity in fundamentally

different ways from older companies?



• How can networking efficiency or

effectiveness be scientifically

measured?



• Country by country analysis of visa-

handling competitiveness (a kind of

giant grid showing how challenging it

is for a delegate from any country to

attend a meeting in any other

country)



• Comparative analysis of all centres

larger than 10,000 m2 built 2005-

2010. Are they in any way

fundamentally different from the

previous generation and in which

ways. Are there any common

themes?



• Development of associations and

association membership in Asia; in

Africa; in Middle East



• Non-economic impact of association

meetings



• Analysis of changes in AV - price;

light-efficiency; back-projection

shrinkage; size; different types of

computer involvement; etc


Thank you for your attention

international congress and convention association academic research in the meetings industry 49 th...

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