INTERNATIONAL CPI

Who is AdvertiserWhat his needWhy Installs

In APP 33%Widgets 8%Entertainment 7%Social 5%LifeStlyle ,Music,Photgraphy & productivity 4% eachTools , communication & utilities 3% eachMessaging which comes in OTT APPS Over the TOP

22%1 Billion OTT Messaging apps users around the World,

Most common are FB Messanger 700 Million, Wechat 300 Million what’s App 200 Million Viber 175 Million, Line 100 Million, kakao talk 70 million, BBM 60 Million, iMessage 45 Million, Chat on and Skype 10 Million each

APP DEVELPOERS SHARE

Total Downloads

Lets Study Supercell As a Avertiser

Stress Reliever( once it ‘s Addictive)Clash of clans and Hay Day2012 $51 Million2013 $892 MillionAndroid + iOS consist 30 Million Active

usersMonthly revenue is 80 Million USD.Rumor to spend 1 Million USD on

Conversions

SUPERCELL

Coming on Windows by 2014 End.New Entrant is Boom beach.Working on 40 games5 Games will be launched in 18

Months10% of Player accounts 50 % of App

Purchase.App Purchase is from 3 USD to 6

USD.

SUPERCELL

Average Revenue Per UserAs the ARPU increases the Spent on Install Jan 2013 : 1.57 USD/InstallMarch : 1.29 USD/InstallApril : 1.5 USD/InstallJuly : 1.8 USD/InstallAug : 1.9 USD/InstallIn 2014 2.5 to 3 USD/Install

Supercell ARPU

2013 CPI was 2.73 USD compare to ARPU of 1.96 USD

Implies that game developers need to Hold Players Engaged at least 2 Month before they can start Profit.

ARPPU : Average Revenue Per Pay UserARPPU is around 5 to 20 USDARPDAU : Average Revenue Per Daily

Active UserARPDAU is around .15 to .25 USD for

performing App.

ARPU,ARPPU and ARPDAU

ClicksPaid installsOrganic InstallsAny media sourceConversion rateUser FunnelIn App event and salesROI per media sourceAPI performance

More Metrics

APP IQ from Destimo (Best App Metric)

Revenue distribution by Platform

GLOBAL REVENUE FROM APP

Asia Market for APP

Top Asia App

Finger Print in iOS

Electronics ArtZyngaGame InsightROVIOGREEIGGPlaytikaPocket GemsGame loft

ToP Performing Developer

FetchDimosoApprostarSomoGlobalwideBluePod

Mobile Marketing Agency

Android Referral ModelIdentifierFinger PrintClick to Open

Advertiser Tracking Method

Android Install Refferal

IDENTIFIER

Finger Print

Click to Open

Installs by Publisher mainly done in three ways

1) Incent ( Push , SMS, Virtual currency, In-game)

2) Cross promotion ( Mobile display and In-app games) *cross promotion can be incent and non incent *

3) Non Incent ( Rich Media, Vedio & I App)

CPI Styles

WHY INCENT or BURST CAMPAIGN

The Network allows two apps to exclusively show each other ads to their users . Every time you generate an install for your partner app, you are allowed to receive

Chartboost Direct cross promotion NetworkTap for Tap , Taptica and Appflood gives credit

to developer for PromotionBurstly, Mobfox and adduplex provided

developers to promote internal cross promotion i.e promote your own app in your existing app.

Tapjoy incentivized cross promotion network.

Cross Promotion

Cross Promotion Key Stats

Non incent Installs have more LTV ( Life time Value)

Its expensive compare to incent in terms of CPI

ROI is the issue with Non incent campaignFall back for Small Developers.Non incent clicks are less expensive then

Incent campaignsQuality of Inventory is the issue.Placing the right campaign on inventory is

the key to get high LTV users.

Non incent

Cross Promotion of incent campaign is the best and efficient method suits to Advertiser

WHY ?

Because it increases user Engagement with the app.

One Method out of few is user find difficult in clearing starting level and all you need to ask to install one more game. Hence user does not loose interest and it can be done vice versa with other App.

Best method

x

Campaign Name : Clash of Clans and Hay DayCountries : EU, US, AU, SEA.Installs : 55261OS : Android and iOSAvg Rate : 2- 3 USDAgency : FetchDeveloper : Supercell

54964 Android Installs with 4953122 clicksHighest conversion from US UK RUAverage CPC is from 0.01 to 0.02 US Europe

countriesAverage cost per Install 1.5 to 2 USDAverage RPC is 0.02 to 0.03 USD .

Key to load the campaign on RTB with CPC rate .With specific device range for which campaign suits ..

Findings of Clash of clans Campaign

Findings of Mobusi Publisher

Mobusi Traffic Source

Mobusi Capability

Interesting story of Supercell and Appia . Please Google it ;)

Tejeshwar LawaniaSeventynine

The END