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International Journal of Productivity and Performance Management Total quality management: a critical literature review using Pareto analysis Shweta Bajaj, Ruchi Garg, Monika Sethi, Article information: To cite this document: Shweta Bajaj, Ruchi Garg, Monika Sethi, (2018) "Total quality management: a critical literature review using Pareto analysis", International Journal of Productivity and Performance Management, Vol. 67 Issue: 1, pp.128-154, https://doi.org/10.1108/IJPPM-07-2016-0146 Permanent link to this document: https://doi.org/10.1108/IJPPM-07-2016-0146 Downloaded on: 07 March 2018, At: 18:52 (PT) References: this document contains references to 111 other documents. To copy this document: [email protected] The fulltext of this document has been downloaded 487 times since 2018* Users who downloaded this article also downloaded: (2017),"A systematic literature review on total quality management critical success factors and the identification of new avenues of research", The TQM Journal, Vol. 29 Iss 1 pp. 184-213 <a href="https://doi.org/10.1108/TQM-01-2016-0003">https://doi.org/10.1108/TQM-01-2016-0003</a> (2018),"25 years of quality management research – outlines and trends", International Journal of Quality &amp; Reliability Management, Vol. 35 Iss 1 pp. 208-231 <a href="https://doi.org/10.1108/ IJQRM-01-2017-0013">https://doi.org/10.1108/IJQRM-01-2017-0013</a> Access to this document was granted through an Emerald subscription provided by emerald- srm:320271 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by UNIVERSITY OF NEW ENGLAND (AUS) At 18:52 07 March 2018 (PT)

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Page 1: International Journal of Productivity and Performance ... › mohavaha › uploads › 2018 › 04 › Fa... · Total quality management: a critical literature review using Pareto

International Journal of Productivity and Performance ManagementTotal quality management: a critical literature review using Pareto analysisShweta Bajaj, Ruchi Garg, Monika Sethi,

Article information:To cite this document:Shweta Bajaj, Ruchi Garg, Monika Sethi, (2018) "Total quality management: a critical literature reviewusing Pareto analysis", International Journal of Productivity and Performance Management, Vol. 67Issue: 1, pp.128-154, https://doi.org/10.1108/IJPPM-07-2016-0146Permanent link to this document:https://doi.org/10.1108/IJPPM-07-2016-0146

Downloaded on: 07 March 2018, At: 18:52 (PT)References: this document contains references to 111 other documents.To copy this document: [email protected] fulltext of this document has been downloaded 487 times since 2018*

Users who downloaded this article also downloaded:(2017),"A systematic literature review on total quality management critical success factors andthe identification of new avenues of research", The TQM Journal, Vol. 29 Iss 1 pp. 184-213 <ahref="https://doi.org/10.1108/TQM-01-2016-0003">https://doi.org/10.1108/TQM-01-2016-0003</a>(2018),"25 years of quality management research – outlines and trends", International Journal ofQuality &amp; Reliability Management, Vol. 35 Iss 1 pp. 208-231 <a href="https://doi.org/10.1108/IJQRM-01-2017-0013">https://doi.org/10.1108/IJQRM-01-2017-0013</a>

Access to this document was granted through an Emerald subscription provided by emerald-srm:320271 []

For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emeraldfor Authors service information about how to choose which publication to write for and submissionguidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The companymanages a portfolio of more than 290 journals and over 2,350 books and book series volumes, aswell as providing an extensive range of online products and additional customer resources andservices.

Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of theCommittee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative fordigital archive preservation.

*Related content and download information correct at time of download.

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Total quality management: acritical literature review using

Pareto analysisShweta Bajaj

Faculty of Management, Disha Institute of Management and Technology,Raipur, IndiaRuchi Garg

School of Management Studies,Institute of Technology & Management University, Gwalior, India, and

Monika SethiSchool of Management Studies,

Institute of Technology & Management University, Raipur, India

AbstractPurpose – Due to its impact on business performance total quality management (TQM) has gained a lot ofimportance by businessmen, managers, practitioners, and research scholars over the last 20 years. Therefore,the purpose of this paper is to critically assess the literature on TQM and find out the areas where futureresearch is required.Design/methodology/approach – To achieve this purpose the articles published in the last 20 years werestudied in a systematic way and a snapshot of the same was prepared in the tabular format with points suchas year and journal of publication, application and country, statistical method used, and findings of the studysuch as practices and impact of TQM. After identifying the practices and impact of TQM a quality tool“Pareto Analysis” was applied on them for development of the model.Findings – The findings provide the practices of TQM and its impact on the performance of a business. The gapsfrom the literature have been identified and areas for future research have been suggested. On the basis of thefindings a generalized framework of TQM has been suggested which can be applicable irrespective of the sector.Practical implications – The research will help academicians and future researchers to have a clearunderstanding of TQM in different rosters.Originality/value –Ample literature is available on TQM but in the best knowledge of authors no study hastaken place to integrate the reviews and findings of 102 research papers of the last two decades.Keywords Total quality management, Organizational performance, Pareto analysisPaper type Literature review

IntroductionOrganizations take up various methods to enhance the performance of their business.Total quality management (TQM) has been an important tool which is widely accepted by bothmanufacturing and service organizations as an attempt to improve the performance of theirbusiness. In the scenario of globalization it has become very tough to survive unlessorganizations maintain a good quality in their business. TQM is modern management thinkingand an expedition, not a destination. It is an orderly management approach to meet competitiveand technological challenges which has been established by both service and manufacturingorganizations globally (Kumar et al., 2009). TQM being a business management approach alsoimproves the quality of organizational management, boosts competitiveness, and adds worth tothe customer as well as provides a competitive edge for the organizations (Lee et al., 2010).

In order to develop a generalized framework of TQM practices and impact, the first stepwill be to identify the following:

• What are the practices of TQM?

International Journal ofProductivity and PerformanceManagementVol. 67 No. 1, 2018pp. 128-154© Emerald Publishing Limited1741-0401DOI 10.1108/IJPPM-07-2016-0146

Received 30 July 2016Revised 7 November 2016Accepted 16 November 2016

The current issue and full text archive of this journal is available on Emerald Insight at:www.emeraldinsight.com/1741-0401.htm

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• What are the impacts of these practices on organization performance?

• How can the impact of TQM be assessed/evaluated?

The paper is divided into four parts: the first part represents the methodology applied in thestudy; second, the results of the literature review are presented; third a quality tool Paretoanalysis is applied on identified TQM practices and impacts; and fourth is identification ofgaps from the literature and an agenda for future research is suggested.

Motivation for the present researchThiagarajan and Zairi (1997) in their study realized the need for a systematic literaturereview on TQM. The researcher, before taking up this research work, has made an attemptto review the studies that have been published in the last two decades in the field of TQMliterature. Besides the fact that there are other literature reviews of TQM available, theauthor also realized the need for a systematic literature review on TQM.

In the last two decades, researchers focused literature reviews of TQM in relation toinnovation (Prajogo and Sohal, 2001; Bon and Mustafa, 2013), improved business performanceto obtain competitive advantage (Powell, 1995), TQM, and knowledge management (Ooi,2009). The other researchers focused on sector-specific studies such as TQM in the IT sector,TQM in the service sector, TQM in higher education sector (Owlia and Aspinwall, 1997;Cruickshank, 2003), TQM in the health sector (Kaplan et al., 2010), etc. Through this study theauthor is trying to understand the positioning of TQM research done in the last two decades ingeneral and identify the areas where future research is required.

It has also been noticed that the available literature reviews are mostly theoretical andonly a few of them are empirical in nature (Karuppusami and Gandhinathan, 2006).

Research methodologyA huge amount of literature is available on TQM. The review on literature was done in asystematic manner. In order to select the articles of TQM the following database of onlinejournals were searched, these are as follows:

• EBSCO Business Source Complete.

• Emerald Management Extra.

• Elsevier’s Science Direct.

• Proquest ABI/Inform Complete.

• Scopus.

• Taylor & Francis.

As it was not possible to read all the articles available in these databases, criteria were setfor including the articles in this study. These criteria were as mentioned below:

(1) Only those articles which were published in a journal within time period 1995 toDecember 2015 were considered for the study. Dissertation, nonpublished papers,and conference papers were not considered for the study.

(2) Only those papers which have covered the below mentioned areas of TQM in theabove mentioned tenure were considered for the study:

• critical dimensions of TQM;

• identification and implementation of TQM practices;

• impact of TQM on business performance;

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• development of TQM Framework; and

• relationship of TQM with employee satisfaction, customer satisfaction, businessperformance, and knowledge sharing.

(3) Finally the findings were categorized into two components, namely, practices of TQMand impact of TQM and for this study only those articles were considered which hadmentioned the variables in at least one of the subheads as mentioned above.

Once the criteria of selection of an article to be included were finalized, a search on thearticles was made in the above mentioned databases. A total of 100 articles were selectedfor the study.

ResultsThe papers reviewed were analyzed on the following terms:

• type and period of publication;

• sector and period wise;

• journal wise;

• on the basis of data collection method used period wise;

• on the basis of sampling technique used;

• on the basis of statistical method used period wise; and

• selection of practices and impact of TQM.

Distribution of data on the basis of type and period of publicationThe papers studied were divided on the basis of type, i.e. conceptual vs empirical and all the100 papers were also classified on the basis of time period. The complete time span of20 years was subdivided into four phases:

• Phase 1: 1995-1999 (7 research papers).

• Phase 2: 2000-2004 (10 research papers).

• Phase 3: 2005-2009 (28 research papers).

• Phase 4: 2010-2015 (57 research papers).

Based on the above analysis, it is clear that both organizations and researchers arefocusing upon TQM as an important tool for growth of an organization. Also it is clearthat the number of empirical research in the area has increased almost threefold in the lastdecade (Figure 1).

0

10

20

30

40

50

1995-1999 2000-2004 2005-2009 2010-2015

Year of publication

Conceptual Empirical

No

of p

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Figure 1.Distribution of dataon the basis of typeand period ofpublication

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Distribution of data on the basis of sector and period of publicationThe distribution of all the studies on the basis of sector and period of publication is givenin Table I. After the analysis it was found that out of 102 papers, 20 (19.61 percent) paperswere not related to any particular sector thus were termed as “General.” The remainingpapers were classified into 20 sectors. The sectors which contribute appreciably are themanufacturing sector (20.59 percent), SMEs (8.82 percent), and the service sector(6.86 percent). Some papers have specified the sector more specifically such as theIT sector (3.92 percent), automotive sector (4.90 percent), banking sector (3.92 percent),educational sector (5.88 percent), food companies (3.92 percent), and oil and gas companies(3.92 percent). This shows that a common study on manufacturing and service sector hastaken place, while subsectors such as airline, telecom, textile, housing, pharmaceutical, fastmoving consumer goods (FMCG), cotton, etc., which are equally important, have not yet hadmuch attention by researchers to studies in quality practices in these organizations.

Distribution of articles in terms of journalsJournal-wise distribution of articles is shown in Table II. The results of the table show thatthere are few journals specifically related to TQM. The 102 articles considered for the studyare published in 62 journals. Out of 62 journals, 4 journals have published more than5 articles. These are, namely, International Journal of Quality & Reliability Management(15 articles), Total Quality Management (7 articles), The TQMMagazine (5 articles), and TheTQM Journal (6 articles). There are six journals which have published more than twoarticles. The details are mentioned in Table III.

Period of distribution of articles in terms of data collection method usedPeriod-wise distribution of the data collection method used by researcher is shown inTable III. The analysis reveals that out of 102 studies, 73.56 percent have conducted

Sector 1995-1999 2000-2004 2005-2009 2010-2015 Total Contribution (%)

General 2 4 5 9 20 19.61Manufacturing industries 4 3 8 6 21 20.59SMEs 0 1 3 5 9 8.82Cotton industry 1 1 0.98Banking 1 3 4 3.92IT 1 1 2 4 3.92Manufacturing and servicesector (combined) 1 1 2 1.96Service sector 2 5 7 6.86Automotive sector 1 4 5 4.90Pharmaceutical 1 1 2 1.96Educational sector 3 3 6 5.88Plastic transforming sector 1 1 0.98Semiconductor packaging orgs 2 2 1.96Food companies 4 4 3.92Oil and gas industry 4 4 3.92Airline industry 2 2 1.96FMCG sector 1 1 0.98Telecom sector 2 2 1.96Textile sector 2 2 1.96Housing sector 2 2 1.96Steel industry 1 1 0.98Total 7 10 28 57 102 100

Table I.Distribution of

period-wiseapplication area

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Name of journal No. of articles

Advances in Aerospace Science and Applications (AASA) 1Advances in Decision Sciences (ADS) 1Benchmarking: An International Journal (BIJ) 2Business Management Dynamics (BMD) 1Decision Sciences (DS) 1European Online Journal of Natural and Social Sciences (EOJNSS) 1Food Control (FC) 1Gadjah Mada International Journal of Business (GMIJB) 1Industrial and Commercial Training (ICT) 1Information Resources Management Journal (IRMJ) 1International Journal of Modeling in Operations Management (IJMOM) 1International Journal Quality and Innovation (IJQI) 1International Journal of Business Science and Applied Management (IJBSAM) 1International Journal of Advanced Research in Computer Engineering &Technology (IJARCET) 1International Journal of Business and Management (IJBM) 1International Journal of Business, Management and Social Sciences (IJBMSS) 1International Journal of Emerging Technology and Advanced Engineering (IJETAE) 1International Journal of Engineering and Innovative Technology (IJEIT) 2International Journal of Engineering and Management Research (IJEMR) 1International Journal of Engineering Development and Research (IJEDR) 1International Journal of Engineering Science and Technology (IJEST) 1International Journal of Ethics in Social Sciences (IJESS) 1International Journal of Housing Markets and Analysis (IJHMA) 1International Journal of Innovation and Technology Management (IJITM) 1International Journal of Operations & Production Management (IJOPM) 4International Journal of Pharmaceutical and Healthcare Marketing (IJPHM) 1International Journal of Production Economics (IJPE) 2International Journal of Production Research (IJPR) 3International Journal of Productivity and Performance Management (IJPPM) 3International Journal of Quality & Reliability Management (IJQRM) 15International Journal of Reviews in Computing (IJRC) 1International Journal of Science and Research (IJSR) 1International Journal of Scientific and Technological Research (IJSTR) 1International Journal of Scientific and Research Publications (IJSRP) 1International Journal of Service Industry Management (IJSIM) 1International Journal of Social Sciences and Entrepreneurship (IJSSE) 1Jordan Journal of Mechanical and Industrial Engineering ( JJMIE) 1Journal - The Institution of Engineers, Malaysia ( JIEM) 1Journal of Business Research ( JBR) 1Journal of Manufacturing Technology Management ( JMTM) 1Journal of Process Management – New Technologies, International ( JPMNTI) 1Journal of Services Marketing ( JSM) 1Journal Telecommunications System & Management ( JTSM) 1Managing Business Excellence (MBE) 1Managing science letters (MSL) 1Mediterranean Journal of Social Sciences (MJSS) 1METABK (M) 1Pakistan Journal of Commerce and Social Sciences (PJCSS) 1Pakistan Journal of Statistics & Operations Research (PJSOR) 1Production and Operation Management (POM) 1Quality Assurance in Education (QAE) 1Review of Management Innovation & Creativity (RMIC) 1ST-7: Best Practices in Construction & Manufacturing (ST-7BPCM) 2The Electronic Library (EL) 1

(continued )

Table II.Distribution of articlesjournal wise

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their research on the basis of primary data. The most commonly used method identified forcollection of data is questionnaire survey method. It is found to be the most consistentmethod of data collection. The questionnaire method is considered to be the most reliableand valid method of data collection.

Distribution of articles in terms of sampling technique usedThe analysis based on sampling technique used is shown in Table IV. Out of 102 articles,only 28 articles have specified the sampling technique applied in their studies; simplerandom sampling is preferred more by the researchers.

Period-wise distribution of articles in terms of methodThe detailed analysis of the distribution of articles in terms of method is shown in Table V.Out of 102 papers, 79 papers were empirical in nature and have applied one or more than onemethod in their study. The results shown in Table V reveal that most commonly usedtechniques while working with TQM are factor analysis (15.63 percent), exploratory factoranalysis (8.33 percent), confirmatory factor analysis (13.54 percent), structural equationmodeling (12.50 percent), correlation (18.75 percent), and regression analysis (16.67 percent).A few researchers have used more than one method in their paper; therefore, the totalnumber of methods used is 96 in 77 empirical papers.

Name of journal No. of articles

The ICFAIAN Journal of Management Research (IJMR) 1The International Journal Of Business & Management (IJBM) 1The IUP Journal of Operations Management (IUPJOM) 1The Quality Management Journal (QMJ) 1The TQM Journal (TQMJ) 6The TQM Magazine (TQMM) 5Total Quality Management (TQM) 7World Applied Sciences Journal (WASJ) 1Total 102 Table II.

Data collection method 1995-1999 2000-2004 2005-2009 2010-2015 Total Contribution

Questionnaire method 1 4 17 31 53 70.67Interview technique 1 1 1.33Web-based questionnaire 3 1 6 9 19 25.33Case study 1 1 2 2.67Total 5 7 23 38 75 100.00

Table III.Period-wise

distribution of articlesin terms of data

collection method used

Sampling technique No. of articles Contribution (%)

Convenience sampling 4 14.29Simple random sampling 18 64.29Purposive sampling 2 7.14Stratified sampling 4 14.29Total 28 100.00

Table IV.Distribution of articlesin terms of sampling

technique used

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Period-wise distribution of articles in terms of countryOut of 102 papers, 90 of them have specified the country of the study. Country-wiseanalysis of research papers is given in Table VI. In total, 90 studies have taken place in28 countries as mentioned. These studies have drawn their sample from 15 developedcountries and 13 developing countries. The results reveal that the contribution of researchwork done in the field of TQM in these 90 studies is 52 percent for developed countries and

Method applied 1995-1999 2000-2004 2005-2009 2010-2015 Total Contribution

Factor analysis 2 2 6 5 15 15.31Confirmatory factor analysis (CFA) 1 6 7 14 14.29Exploratory factor analysis (EFA) 1 2 5 8 8.16ANOVA 1 1 5 7 7.14Structural equation modeling (SEM) 1 5 7 13 13.27Regression analysis 1 5 10 16 16.33Correlation analysis 0 7 11 18 18.37Analytic hierarchy process (AHP) 1 1 1.02Analytical network process 1 1 1.02t-Test 1 1 2 4 4.08Interpretive structural modeling 1 1 1.02Total 6 5 33 54 98 100.00

Table V.Period-wisedistribution of articlesin terms of method

Country 1995-1999 2000-2004 2005-2009 2010-2015 Total Contribution

Australia 2 2 1 5 5.56Bangladesh 1 1 1.11Belgium 1 1 1.11China 4 1 5 5.56Egypt 1 1 1.11Europe 1 1 1.11Greek 1 4 5 5.56India 1 2 3 13 19 21.11Indonesia 1 1 1.11Iran 5 5 5.56Italy 1 1 1.11Ireland 1 1 1.11Jordan 2 2 2.22Japan 1 1 1.11Kenya 1 1 1.11Libya 1 1 1.11Malaysia 4 4 8 8.89New Zealand 2 2 2.22Pakistan 1 6 7 7.78Poland 1 1 1.11Qatar 1 1 1.11Russia 1 1 1.11Spain 1 1 3 5 5.56Thailand 1 1 1.11Tunisian 0 0.00Turkey 4 1 5 5.56UK 1 1 1 3 3.33USA 4 1 5 5.56Total 6 9 23 52 90 100.00

Table VI.Period-wisedistribution of articlesin terms of country

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48 percent for developing countries. This clearly indicates that along with developedcountries, developing countries have also started giving emphasis on quality practices tosustain organizations globally.

Selection of variablesIn view of studying the variables of TQM, the findings of the study have been divided intotwo categories, namely, practices of TQM and impact of TQM. As the practices of TQMdiffer from sector to sector, sector-specific practices are not considered as they areapplicable to that specific sector only. Also different researchers have named and definedpractices in their own way. The practices having the same meaning/synonyms or subset ofone practice are considered as one practice. We have taken those practices intoconsideration only whose frequency is at least twice. The practices having a frequency lessthan 2 are not included in Table VII.

Practices of TQM. The details of practices identified by different researchers in theirpapers have been given in detail in Table VII. Out of the 102 papers, 91 have specified theTQM practices in respective sectors. Therefore, a criterion for selecting the practices was setup and a quality tool Pareto analysis was applied to the practices of TQM. Named after theItalian economist – Vilferdo Pareto, Pareto analysis is one among the seven quality tools. Itis a simple and effective statistical method which ranks the items in decreasing order of theirfrequency. The total frequency is summed up to 100. The practices of TQM are divided intotwo categories, with the vital few (having 80 percent of cumulative percentage) representedin Table VIII and the remaining useful many (having 20 percent of the cumulativepercentage) represented in Table IX, as per the 80/20 rule developed by Vilfredo Pareto(Karuppusami and Gandhinathan, 2006). The results of the analysis are presented in theform of a graph as Figure 2. The graph represents the various factors in descending orderand a clear pointer which overlays the line graph which separates 80 percent cumulativepercent and also helps in finding out the remaining 20 percent which are least important.The practices under vital few are reported in Table VIII. The details of the same arementioned in Table VII.

Impact of TQM. The impact of TQM as stated by various researchers is as shownin Table X. From 102 papers studied, 53 authors have reported impact of TQM in theirresearch. TQM has improved different areas of business in different ways. Pareto analysiswas applied to the different impacts of TQM as reported by the literature. The list of vitalfew and useful many are shown in Tables XI and XII. Among various impacts of TQMunder the vital few category, customer satisfaction and improved business performancewere found to have maximum frequency (Figure 3).

Conclusion and agenda for future researchTo meet the objective of the present research, the researcher has reviewed 102 articlesavailable in online databases from 1994 to 2015. The results of the study are subdivided intomany parts such as period and type of studies, sector, country, journal of publication, andresearch methodologies used.

As portrayed by Table I, TQM has been studied in general for manufacturing industriesand service industries to cover the broader area by many researchers. Then, the need tofocus the specific sectors under manufacturing such as automotive sector, oil and gasindustry, textile sector, plastic transforming sector, and cotton sector has been realized tounderstand whether general studies hold same for all the sectors, or they vary fromsubsector to subsector as per the nature of business. Similarly in the service sector, thestudies have taken place in subsectors such as ITC, healthcare, education, banking, etc. It isclear from Table I that although many subsectors of manufacturing and service industries

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Quality system

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Quality and operational results

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Zhan

g et

al.

(200

0)

Yus

of a

nd A

spin

wal

l (20

00a)

M

otw

ani,

(200

1)

Sure

shch

anda

r et a

l . (2

001)

K

hoo

and

Tan

(200

2)

Chi

n an

d Pu

n (2

002)

Li

et a

l. (2

003)

M

iyag

awa

and

Yos

hida

(200

5)

Lore

nte

and

Cos

ta (2

004)

Is

sac

et a

l. (2

004)

Se

th a

nd T

ripat

hi (2

005)

Si

la a

nd E

brah

impo

ur (2

005)

Praj

ogo

and

McD

erm

ott (

2005

) D

emirb

ag e

t al.

(200

6)

Lakh

alet

al.

(200

6)

Ooi

et a

l. (2

006)

11

11

11

11

11

11

11

11

11

11

11

11

11

1

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1

Table VII.Practices of totalquality management (continued)

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Prac

tices

Ref

eren

ces

Das

et a

l. (2

006)

K

akka

r and

Nar

ag (2

007)

M

ehra

and

Ran

gana

than

(200

7)

Mog

hadd

am a

nd M

obal

legh

i (2

008)

V

ijand

e an

d G

onza

lez

(200

7)

Bay

azit

and

Kar

pak

(200

7)

Kha

mal

a an

d Li

ngar

aj (2

007)

O

oiet

al.

(200

7)

Shar

ma

and

Kod

ali (

2008

) A

rum

ugam

et a

l. (2

008)

V

ithar

ana

and

Mon

e (2

008)

Le

nka

and

Suar

(200

8)

Bay

rakt

ar e

t al.

(200

8)

Sala

held

in (2

009)

D

eros

et a

l . (2

009)

K

umar

et a

l . (2

009)

Fo

topo

ulos

and

Pso

mas

(200

9)

Aw

an e

t al.

(200

9)

Foto

poul

os a

nd P

som

as (2

010)

Za

kuan

et a

l . (2

010)

Sa

yeda

et a

l. (2

010)

Za

kuan

et a

l. (2

010)

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1 11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11Customers focus

Process management/efficiency

Education and training

Employee involvement andempowerment

Top management commitment

Information and analysis

Leadership

Continuous improvement

HRM and development

Supplier relationship/management

Strategic planning

Quality assurance/role of qualitydepartment

Communication

Benchmarking

Quality system

Teams/team work

Product and service design

Quality culture

Supplier quality

Performance measurement system

Innovation

Reward and recognition

Equipment management/tools andtechnique

Vision and plan statement

Technology

Employee encouragement

Organization system

Advance quality planning

Quality and operational results

Workforce management

Customer feedback

Public responsibility

Material management

Organizational trust

Product quality

Coordination

Table VII.(continued)

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Prac

tices

Ref

eren

ces

Talib

et a

l. (2

010)

Sr

iniv

asu

et a

l. (2

010)

A

l-Sho

baki

et a

l. (2

010)

Ps

omas

and

Fot

opou

los (

2010

) B

aird

et a

l. (2

011)

V

alm

oham

mad

i (20

11)

Ooi

et a

l. (2

011)

M

ittal

et a

l. (2

011)

O

akla

nd (2

011)

C

ipto

no e

t al.

(201

1)

Talib

et a

l. (2

011a

) Ta

lib e

t al.

(201

1b)

Sajja

d an

d A

mja

d (2

011)

Pu

nnak

itika

shem

et a

l. (2

011)

M

allu

r et a

l. (2

012)

Sh

ukla

and

Agr

awal

(201

2)

Gul

barg

a et

al.

(201

2)

Sajja

d an

d A

mja

d (2

012)

O

oi (2

012)

Ta

lib e

t al.

(201

2)

Ani

l and

K P

( 20

13)

Lazu

ret a

l . (2

013)

K

hana

m e

t al.

(201

3)

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11 1

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1Customers focus

Process management/efficiency

Education and training

Employee involvement andempowerment

Top management commitment

Information and analysis

Leadership

Continuous improvement

HRM and development

Supplier relationship/management

Strategic planning

Quality assurance/role of qualitydepartment

Communication

Benchmarking

Quality system

Teams/team work

Product and service design

Quality culture

Supplier quality

Performance measurement system

Innovation

Reward and recognition

Equipment management/tools andtechnique

Vision and plan statement

Technology

Employee encouragement

Organization system

Advance quality planning

Quality and operational results

Workforce management

Customer feedback

Public responsibility

Material management

Organizational trust

Product quality

Coordination

Table VII. (continued)

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Prac

tices

Ref

eren

ces

Wie

ngar

ten

et a

l. (2

013)

N

wab

ueze

(201

3)

Talib

et a

l . (2

013a

, b)

Gup

ta a

nd B

elok

ar (2

014)

K

aur a

nd S

harm

a (2

014)

B

ani e

t al.

(201

4)

Mitr

eva

and

Tash

kov

(201

4)

Mag

d, (2

014)

M

ehm

ood

et a

l. (2

014)

M

ora

et a

l . (2

014)

La

tifet

al.

(201

4)

Haq

ue e

t al.

(201

4)

Kaf

etzo

poul

os a

nd G

otza

man

i (2

014)

M

bith

i and

Sha

le (2

014)

A

hmad

and

Elh

uni (

2014

) Se

ngar

et a

l. (2

014)

G

ajdz

ik a

nd S

itko

(201

4)

Has

san

et a

l . (2

014)

Sw

eise

t al.

(201

4)

Yaz

dani

et a

l. (2

014)

Sa

diko

glu

and

Olc

ay (2

014)

M

osad

eghr

ad (2

015)

Customers focus

Process management/efficiency

Education and training

Employee involvement andempowerment

Top management commitment

Information and analysis

Leadership

Continuous improvement

HRM and development

Supplier relationship/management

Strategic planning

Quality assurance/role of qualitydepartment

Communication

Benchmarking

Quality system

Teams/team work

Product and service design

Quality culture

Supplier quality

Performance measurement system

Innovation

Reward and recognition

Equipment management/tools andtechnique

Vision and plan statement

Technology

Employee encouragement

Organization system

Advance quality planning

Quality and operational results

Workforce management

Customer feedback

Public responsibility

Material management

Organizational trust

Product quality

Coordination

Val

moh

amm

adi a

nd R

osha

nzam

ir (2

015)

To

tal

11

11

11

11

11

11

11

11

11

11

11 1

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

1

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11

11 1

11

11

1

6949

4545

4139

3834

3028

2421

2120

2020

2019

1812

1111

1010

87

65

55

33

32

21

Table VII.

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S. no. TQM practice SymbolFrequency ofoccurrence

Percentage of frequencyof occurrence

Cumulativepercentage

1 Customers focus CF 69 9.80 9.82 Process management/

EfficiencyPM 49 6.96 16.76

3 Education and training ET 45 6.39 23.154 Employee involvement and

empowermentEIE 45 6.39 29.54

5 Top managementcommitment

TMC 41 5.82 35.36

6 Information and analysis IA 39 5.54 40.97 Leadership LS 38 5.40 46.38 Continuous improvement CI 34 4.83 51.139 HRM and development HRM 30 4.26 55.3910 Supplier relationship/

ManagementSR 28 3.98 59.37

11 Strategic planning SP 24 3.41 62.7812 Quality assurance/Role of

quality departmentQA 21 2.98 65.76

13 Communication COM 21 2.98 68.7414 Benchmarking BM 20 2.84 71.5815 Quality system QS 20 2.84 74.4216 Teams/Team work TW 20 2.84 77.2617 Product and service design PD 20 2.84 80.1

Table VIII.List of TQM practices“Vital Few”(80 percent)

S. no. TQM Practice SymbolFrequency ofoccurrence

Percentage of frequencyof occurrence

Cumulativepercentage

1 Culture CUL 18 2.56 82.662 Supplier quality SQ 18 2.56 85.223 Performance measurement

systemPMS 12 1.70 86.92

4 Innovation INO 11 1.56 88.485 Reward and recognition RR 11 1.56 90.046 Equipment management/

Tools and techniqueTT 10 1.42 91.46

7 Vision and plan statement VPS 10 1.42 92.888 Technology TECH 8 1.14 94.029 Employee encouragement EE 7 0.99 95.0110 Organization system OS 6 0.85 95.8611 Advance quality planning AQP 5 0.71 96.5712 Quality and operational

resultsQOR 5 0.71 97.28

13 Workforce management WM 5 0.71 97.9914 Customer feedback CF 3 0.43 98.4215 Public responsibility PR 3 0.43 98.8516 Material management MM 3 0.43 99.2817 Organizational trust OT 2 0.28 99.5618 Product quality PQ 2 0.28 99.8419 Coordination COR 1 0.14 99.98

Table IX.List of TQM practices“Useful Many”(20 percent)

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have been considered for studies, there are still subsectors in which future studies can becarried out such as airline industries, steel industries, pharmaceutical, FMCG sector, telecomsector, etc. Future research on TQM and its impact on these industries can be considered.

It is evident from Table V that although a few studies have used different modelingtechniques such as interpretative structural modeling, analytical hierarchy process,analytical network process, MICMAC analysis, etc., these have still not gained attentionfrom the researchers in TQM. Future research can apply different techniques to thevariables identified in this study. The variables in this study will form a pedestal for theapplication of different modeling techniques in the field of TQM.

Table VI suggests that most of the studies published during the last two decades havebeen carried out in developed countries. The results of the same need validation for theemerging markets as well as the factors affecting the performance of any business varyingfrom market to market.

To select the TQM practices for model development, Pareto analysis has been applied.The results of the Pareto analysis suggest 17 TQM practices which fall under the categoryof “vital few” and have gained a lot of importance by researchers in last two decades. Thesepractices are customers focus and satisfaction, process management/efficiency, educationand training, employee involvement and empowerment, top management commitment,information and analysis, leadership, continuous improvement, human resourcemanagement and development, supplier relationship/management, strategic planning,quality assurance/role of quality department, communication, benchmarking, qualitysystem, teams/team work, and product and service design.

A study done by Karuppusami and Gandhinathan (2006) states that although there havebeen many conceptual studies for the identification of practices of TQM, there are very fewwhich have used empirical analysis for the same. The study has identified 14 practices ofTQM using Pareto analysis by reviewing 37 research papers published during 1989-2003.The present research has reviewed 102 research papers published from 1995 to 2015 inorder to understand whether there is any difference in the practices of TQM in the changedtime frame with changing market scenario. It has been observed that a few new practicessuch as continuous improvement, communication, and strategic planning have gainedimportance from the researchers and have made their position in “vital few.”

The researcher has suggested that models can be developed by future researchers usingthis technique. In order to do the same, Pareto analysis was also applied to study the impactof TQM as reported by previous studies. It is observed that customer satisfaction, improved

0

10

20

30

40

50

60

70

80

90

100

0

CFPM ET

EIETM

C IA LS CIHRM SR SP QA

COM BM QSTW PD

Usefu

l man

y

20

40

60

80

100

120

140

160

Freq

uenc

y of

occ

uran

ce

TQM practices

Series 1 Series 2

Cum

ulat

ive

freq

uenc

y

Figure 2.Pareto analysis of

TQM practices

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References

Impact

Custom

ersatisfaction

Improved

business

performance

Competitive

advantage

Employee

satisfaction

Improved

service/Product

quality

Improved

financial

performance

Operatio

nal

effectiveness

cost

redu

ction

Patel(1995)

1Terziovskia

ndSamson(1999)

11

1Yusof

andAspinwall(2000b)

11

1Su

reshchandaretal.(2001)

1KhooandTan

(2002)

1Miyagaw

aandYoshida

(2005)

1Martín

ez-Lorente

and

Martín

ez-Costa

(2004)

1

Sila

andEbrahim

pour

(2005)

1PrajogoandMcD

ermott(2005)

Dem

irbagetal.(2006)

1La

khal

etal.(2006)

11

1Ooi

etal.(2006)

1Das

etal.(2006)

1Mehra

andRanganathan

(2007)

11

Joiner

(2007)

1Santos-Vijand

eandAlvarez-

Gonzalez(2007)

1

Ooi

etal.(2007)

1Arumug

ametal.(2008)

1Lenk

aandSu

ar(2008)

1Kum

aretal.(2009)

1Vanichchinchaia

ndIgel(2009)

1Ho(2009)

1Fo

topoulos

andPsom

as(2009)

1Fo

topoulos

andPsom

as(2009)

11

1Za

kuan

etal.(2010)

11

1Sayeda

etal.(2010)

11

1Talib

etal.(2010)

1

(con

tinued)

Table X.Impact of totalquality management

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References

Impact

Al-S

hobaki

etal.(2010)

11

Psom

asandFo

topoulos

(2010)

11

1Baird

etal.(2011)

1Valmoham

madi(2011)

1Ooi

etal.(2011)

11

Ciptonoetal.(2011)

11

Talib

etal.(2011a)

11

11

SajjadandAmjad(2011)

11

1Rashm

iand

Swam

y(2012)

11

1Sh

ukla

andAgraw

al(2012)

11

1Talib

etal.(2012)/T

SM1

11

Gup

taandBelokar

(2012)

11

1Sh

aikh

(2012)

11

1SajjadandAmjad(2012)

11

11

Talib

etal.(2012)

1Wieng

artenetal.(2013)

Nwabueze

(2013)

1Das

(2014)

1KaurandSh

arma(2014)

11

Psom

asetal.(2014)

11

11

Mehmoodetal.(2014)

1Moraetal.(2014)

11

1Kafetzopoulos

andGotzamani

(2014)

11

1Hassanetal.(2014)

11

11

1SadikogluandOlcay

(2014)

11

11

Mosadeghrad

(2015)

11

1Valmoham

madia

ndRoshanzam

ir(2015)

1

Total

2520

1514

118

75

(con

tinued)

Table X.

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References

Impact

Improved

market

share

Social

environm

ent

Improved

productiv

ityIm

proved

innovativ

eness

Employee

relatio

nsIm

proved

leadership

Improved

commun

ication

Improved

external

andinternal

relation

Patel(1995)

Terziovskia

ndSamson(1999)

Yusof

andAspinwall(2000b)

1Su

reshchandaretal.(2001)

KhooandTan

(2002)

Miyagaw

aandYoshida

(2005)

Martín

ez-LorenteandMartín

ez-

Costa(2004)

Sila

andEbrahim

pour

(2005)

PrajogoandMcD

ermott(2005)

Dem

irbagetal.(2006)

1La

khal

etal.(2006)

Ooi

etal.(2006)

Das

etal.(2006)

Mehra

andRanganathan

(2007)

Joiner

(2007)

Santos-Vijand

eandAlvarez-

Gonzalez(2007)

Ooi

etal.(2007)

Arumug

ametal.(2008)

Lenk

aandSu

ar(2008)

Kum

aretal.(2009)

Vanichchinchaia

ndIgel(2009)

Ho(2009)

Fotopoulos

andPsom

as(2009)

Fotopoulos

andPsom

as(2009)

11

Zaku

anetal.(2010)

1Sayeda

etal.(2010)

Talib

etal.(2010)

(con

tinued)

Table X.

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References

Impact

Al-S

hobaki

etal.(2010)

Psom

asandFo

topoulos

(2010)

1Baird

etal.(2011)

Valmoham

madi(2011)

Ooi

etal.(2011)

Ciptonoetal.(2011)

Talib

etal.(2011a,b)

SajjadandAmjad(2011)

11

11

Rashm

iand

Swam

y(2012)

11

Shuk

laandAgraw

al(2012)

1Talib

etal.(2012)/T

SMGup

taandBelokar

(2012)

Shaikh

(2012)

SajjadandAmjad(2012)

Talib

etal.(2012)

11

Wieng

artenetal.(2013)

Nwabueze

(2013)

1Das

(2014)

KaurandSh

arma(2014)

Psom

asetal.(2014)

Mehmoodetal.(2014)

Moraetal.(2014)

Kafetzopoulos

andGotzamani

(2014)

1Hassanetal.(2014)

SadikogluandOlcay

(2014)

Mosadeghrad

(2015)

11

1Valmoham

madia

ndRoshanzam

ir(2015)

1

Total

55

42

21

11

Table X.

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business performance, competitive advantage, employee satisfaction, improved service/product quality, improved financial performance, and operational effectiveness fall under“vital few.” For development of the model, it was realized that considering all the impacts ofTQM that fall under the vital few category would not be feasible as it would make the

S. no. TQM impact SymbolFrequency ofoccurrence

Percentage of frequency ofoccurrence

Cumulativepercentage

1 Customer satisfaction CS 25 19.84 19.842 Improved business

performanceIBP 20 15.87 35.71

3 Competitive advantage CA 15 11.90 47.624 Employee satisfaction ES 14 11.11 58.735 Improved service/

Product qualityIS/PQ 11 8.73 67.46

6 Improved financialperformance

IFP 8 6.35 73.81

7 Operationaleffectiveness

OE 7 5.56 79.37

Table XI.List of TQM impact“Vital Few”(80 percent)

S. no. TQM impact SymbolFrequency ofoccurrence

Percentage of frequency ofoccurrence

Cumulativepercentage

1 Cost reduction CR 5 3.97 83.332 Improved market share IMS 5 3.97 87.303 Social environment SE 5 3.97 91.274 Improved productivity IP 4 3.17 94.445 Improved innovativeness II 2 1.59 96.036 Employee relations ER 2 1.59 97.627 Improved leadership IL 1 0.79 98.418 Improved communication IC 1 0.79 99.219 Improved external and

internal relationsIE&IR 1 0.79 100.00

Table XII.List of TQM impact“Useful Many”(20 percent)

0

10

20

30

40

50

60

70

80

90

100

0

5

10

15

20

25

30

CS IBP CA ES IS/PQ IFP OE Usefulmany

Freq

uenc

y of

impa

ct

TQM impact

Series 1 Series 2

Cum

ulat

ive

freq

uenc

y

Figure 3.Pareto analysisof TQM impact

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validation of the model through different techniques difficult. To overcome the same, theimpact of TQM was divided into two categories: external and internal. The impacts that fallunder the external category are customer satisfaction and competitive advantage and thosewhich fall under internal category are improved business performance, employeesatisfaction, improved service/product quality, improved financial performance, andoperational effectiveness. The customers and competitors (external category) would have adifferent view of TQM than the employees (internal category). Therefore, at the time ofmodel development only one category of impact could be considered. In this case, internalimpacts were considered for the development of the model because out of the seven impactsamong the vital few, five belong to the internal impact category. Despite the fact that all theimpacts that are listed under the vital few category are important, the two impacts havinghighest frequency of occurrence in vital few under internal impact category (improvedbusiness performance and employee satisfaction) were considered for this study. The modelproposed from the result of the Pareto analysis is as shown in Figure 4.

Although many researchers have proposed various research models, the conceptualmodel is unique in itself as it has been proposed after using empirical analysis on identifiedpractices and impacts of TQM which is one of its own kind. Further researcher can validatethe proposed model with different sectors and different markets. The model can also bevalidated under different conditions such as environment, cultural, and situational.

Total QualityManagement

Employeesatisfaction

Improvedbusiness

performance

Customers focus

Process management/efficiency

Education and training

Employee involvement and empowerment

Top management commitment

Information and analysis

Leadership

Continuous improvement

HRM and development

Supplier relationship/Management

Strategic planning

Quality assurance/Role of quality department

Communication

Benchmarking

Quality system

Teams/Team work

Product and service design

Figure 4.A conceptual

framework of totalquality management

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Future research may be carried out considering the external impacts with customersatisfaction and competitive advantage in the proposed model. Improved service/productquality, improved financial performance, and operational effectiveness from the internalimpact category can also be considered for future studies.

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Yazdani, A., Soukhakian, M.A. and Mozaffari, M.R. (2014), “Evaluation of critical success factors in totalquality management implementation and prioritization with AHP-case study: pars oil and gascompany”, European Online Journal of Natural and Social Sciences, Vol. 2 No. S3, pp. 1624-1633.

Yusof, S. and Aspinwall, E. (2000a), “Critical success factors in small and medium enterprises: surveyresults”, Total Quality Management, Vol. 11 No. 4, pp. 248-462.

Yusof, S. and Aspinwall, E. (2000b), “TQM implementation issues: review and case study”,International Journal of Operations & Production Management, Vol. 20 No. 6, pp. 634-655.

Zakuan, N.M., Yusof, S.M., Laosirihongthong, T. and Shaharoun, A.M. (2010), “Proposed relationship ofTQM and organisational performance using structured equation modelling”, Total QualityManagement, Vol. 21 No. 2, pp. 185-203.

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Further reading

Garg, R., Rahman, Z. and Kumar, I. (2011), “Customer experience: a critical literature review andresearch agenda”, International Journal of Service Sciences, Vol. 4 No. 2, pp. 146-173.

Hamali, J.H., Abdulla, F. and Zamhari, U.A. (2014), “Public sector service quality: the critical successfactors 2”, ST-10: Best Practices in Healthcare & Public.

Ho, S.K.M. (2010), “Integrated lean TQM model for global sustainability and competitiveness”,The TQM Journal, Vol. 22 No. 2, pp. 143-158.

Mehra, S. and Ranganathan, S. (2008), “Implementing total quality management with a focus onenhancing customer satisfaction”, International Journal of Quality & Reliability Management,Vol. 25 No. 9, pp. 913-927.

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Corresponding authorShweta Bajaj can be contacted at: [email protected]

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