International Options for U.S. Affiliates

Jim Mansfield, CEO, Intela

Introduction

CEO and Founder of IntelaSeven years in Affiliate MarketingLarge email and lead gen publisherOwn CrispAds.com and CrispAds.co.uk

International NetworksBeen working internationally for over two yearsCurrently generating over 50% of affiliate

commissions outside U.S.

Internet Usage is Growing Fast Outside of U.S.

comScore Numbers for Total Internet Audience

U.S. Ad Spend vs the World

(in millions)

Per Capita Interactive Ad Spend

What the Numbers Mean

Tremendous amount of online ad spend outside U.S.

With weakening global economies more budgets will move to ROI focused affiliate channels

Traffic more valuable and lucrative in some countries

Benefits of Working Internationally

Monetize traffic at a higher rateCheaper traffic opportunities Traffic more valuable in countries such as the

U.K. and other parts of EuropeAbility to earn commission in stronger currenciesBusiness reason to travel!

You May Already Have International Traffic

Websites with generic focus – a percentage of your traffic could be coming from other countries

Social Media traffic has high international users Foreign users may already be signed up for you

email newsletter

How to Get Started

Use networks that you know in the U.S. with international campaigns

Research the culture and types of merchants people use in targeted countries

Start in countries with limited language barriers (UK, AU, CA)

Affiliate Marketing in the UK

Large amount of ad budgets moving onlineHigh traffic valueEmail very responsiveIncentive sites more effectiveLarge amount of Social Media trafficOnline gambling legal and lucrative for affiliatesFinance and travel verticals very strong with

great payouts

Australia and Canada

Small countries but responsive trafficMobile and dating sectors strongEmail works well, but strict laws in Australia

Rest of Europe

Scandinavia has very good opportunities but with limited population and different languages

France and Germany good but online users have different habits

Spain and Italy show promise for growthIndustry moving slower away from CPM to CPA

Asia

High internet penetration in Korea and Japan Less cross over traffic for U.S. websitesHigh culture and language barriersOpportunities emerging in India for Affiliate

Marketing

Rest of World

Economies not robust enough to support online spending and affiliate opportunities

Brazil has most promise for opportunities in South America

Good luck getting paid

Working with Networks Outside the U.S.

Time zone is an issueSetup foreign currency bank accountAffiliate Managers can be less responsiveCompliance issuesGet a Skype and MSN account – they are used

more outside U.S.

Technical Issues

Setup or use ad servers with geo-redirects; networks don’t often redirect offers you get paid on or perform well

Watch for different address and phone formatting

Fonts can be differentIf large amount of traffic from foreign countries,

consider hosting outside U.S.

Conclusions

If you have the traffic, put a focus on itNew opportunities for growthDon't lose track of how your U.S. traffic is

performingDon’t operate in too many countriesFind campaigns that work in multiple countries

Q & A