international perspective @juergen_muench cloud software symposium, helsinki, 13.12.2013
TRANSCRIPT
INTERNATIONAL
PERSPECTIVE@JUERGEN_MUENCH
CLOUD SOFTWARE SYMPOSIUM, HELSINKI, 13.12.2013
IS FINLAND COMPETITIVE ENOUGH
IN THE CLOUD?
1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit
2. Cloud-based platforms and ecosystems allow for …distributed collaborative development
3. Scalable cloud infrastructure allows for …new players and new solutions entering focal position
Who can benefit from this?
CLOUD OPPORTUNITIES
1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit
1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit
Consequences:•Applications need to be production-ready throughout the lifecycle •No more time to waste•Build the right software, understand value and focus on value•Be able to react to changes quickly •Learn and fail fast
• Leadership• Culture• People• Process changes• Quality of releases
MAIN OBSTACLES
• Processes (lean, agile, global)• Organization (teams, interfaces, …)• Personnel (new roles)• Strategy (value-oriented)• Marketing (experimentation-oriented)• …
TRANSFORMATION
HOW TO LEARN FAST?
Source: Ash Maurya, “The customer factory”
LEARN FAST
Source: Ash Maurya, “The customer factory”
• Release plan A
• Release plan B
EXPERIMENTATION
Source: Dan McKinley, “Design for Continuous Experimentation”
MATURATION PATH
R&D as an innovation system
• Align software development with business goals • Run small and frequent experiments• Processes accommodate experimentation
Iterative delivery in distributed multi-site setting
• Scalable agile, lean, and distributed processes(however, often WaterSCRUMfall)
Traditional software development model
• Waterfall
WEB SOFTWARE
Source: Dan McKinley, “Design for Continuous Experimentation”
EXP FRAMEWORK
Source: Lean Analytics
WEB & MOBILE SOFTWARER&D as an innovation system
Iterative delivery in distributed multi-site setting
Traditional software development model
Web(US)Mobile
(FI)
Web(US)Mobile
(FI)
2013 20172010
Web(US)Mobile
(FI)
INFORMATION SYSTEMS
R&D as an innovation system
Iterative delivery in distributed multi-site setting
Traditional software development model
Information Systems
US/EU
Information SystemsUS/EU
Information SystemsUS/EU
2013 20172010
• Finnish research programs• Cloud Software Program• IoT • N4S• …• Other countries are just starting (e.g., Germany)• Industrie 4.0• IKT 2020 (Secure Cloud Computing)• No programs comparable to N4S!• …
RESEARCH IMPACT
INFORMATION SYSTEMS
R&D as an innovation system
Iterative delivery in distributed multi-site setting
Traditional software development model
Information Systems
US/GER
Information SystemsUS/GER
Information SystemsUS/GER
2013 20172010
Information Systems
FI
Information Systems
FI
Information Systems
FICS
W
N4S
• Benefits of Cloud Integration to Embedded Systems • Remote Monitoring Ability • Extended Data Storage • Offloading (Data, processing) • Added Functionality• Remote Management• Benefits from Distribution• Ad-hoc communication • New Application possibilities • Web services• Mobility• …
WHAT ABOUT EMBEDDED?
EMBEDDED SOFTWARE
R&D as an innovation system
Iterative delivery in distributed multi-site setting
Traditional software development model
2013 20172010
EmbeddedGER/FI/J
EmbeddedFI
EmbeddedFI
N4S?
CSW
IoT
EmbeddedGER/J
Embedded
GER/J
Industry 4
.0
1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit
2. Cloud-based platforms and ecosystems allow for …distributed collaborative development
3. Scalable cloud infrastructure allows for …new players and new solutions entering focal position
Who can benefit from this?
CLOUD OPPORTUNITIES
2.Cloud-based platforms and ecosystems allow for …distributed collaborative development
CLOUD OPPORTUNITIES
PLATFORMS (FI)
PLATFORMS (GER)
WHERE ARE THE INVESTMENTS GOING?
CLOUD SOFTWARE FACTORY
GLOBAL REVENUES
1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit
2. Cloud-based platforms and ecosystems allow for …distributed collaborative development
3. Scalable cloud infrastructure allows for …new players and new solutions entering focal position
Who can benefit from this?
CLOUD OPPORTUNITIES
3.Scalable cloud infrastructure allows for …new players and new solutions entering focal position
CLOUD OPPORTUNITIES
• Finnish cloud service market: 140 million euros in 2012• Yearly growth 40 % • New software business will come mainly from the SaaS• Significant part of the Finnish companies have not understood
the magnitude and speed of the changes ahead• Risk that global companies will capture at least part of the
market • Public body may serve as a pioneer and supporting the transfer
of public services to the cloud
FINNISH SITUATION
CLUSTERS
• Finland• flat hierarchy, less fear of failure and less bureaucracy as key
factors• government financial support for entrepreneurs is “quite nice”
in Finland• competent developers available, good infrastructure• scene is still young and needs “more growth and
entrepreneurial skills”• many success stories (e.g., game industry)• Germany:• more of a hierarchical approach • first thing is need to minimise bureaucracy• Planned: Simplified processes
STARTUPS
• Cloud adoption is necessary and increasing• Undestanding the speed and magnitude of cloud impact is
essential• Further actions to develop new capabilities are needed• Finland is ahead with respect to research programs• Companies involved in the Cloud Software Program are well
prepared• Others can learn from Cloud Software results or catch up in N4S
Many thanks for letting me participate in this great program!
• More information & contact:• www.sserg.org
SUMMARY