International Business Dept.

College of Management Rev 1.0

International Presentation Evaluation -- Practice of International Business Group Names: #______: ____________,______________,______________,____________,_________

Topic: ________________________________________________________ Date:

__________

Organization Comments • The presenter gave a clear, interesting

introduction & explained the presentation purpose

• Presenters worked as a team and understood the complete presentation.

Yes

Yes

Somewhat

Somewhat

No

No

Content (Export Theory & EIMSO) The presenter related information to

course concepts (e.g. theory and exercises) that were understandable in an executive business setting.

M1: Company Situation Analysis: Company International Strategy Porters Five Forces Analysis SWOT +T Analysis Effective summary with key findings.

M2: Country Selection Country Economic Factors End User Segment Factors Use of Secondary Research

sources., M3: Market & Company Sales

Potential Top Down/Bottom Up Estimation Export Method Analysis Competitive Analysis Regulatory/Legal Analysis, Infrastructure, Culture and

Administrative factors. M4: Entry Mode, Distribution and

Marketing Entry Mode Analysis Distribution Analysis Initial Marketing and Promotion

Strategy Logistics & Shipping Analysis Estimated Profit & Loss Analysis

Final summary and recommendation was clear and delivered with confidence.

Yes

Yes

Yes

Yes

Yes

Yes

Somewhat

Somewhat

Somewhat Somewhat Somewhat Somewhat

No

No

No

No

No

No

I especially liked Areas for improvement are

Overall, I rate this presentation as: (circle one number) Excellent 10 9 Good: 8 7 Needs Improvement: 6 5 4