INTERNATIONAL TV & CONTENT TRENDS

ABSTRACT

Daily viewing time: where are we at?

Worldwide TV viewing

Based on total individuals, total day. Computed on 88 countries. Time shifted viewing included when included in national audience currency. Averages are weighted with the country’s TV universe for total individuals. India is excluded from worldwide average TV viewing time due to variations in its universe definition.Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 2

YOUNGADULTS

2h042h142h18

3h17

2013 2014 2015

3h19 3h14

Daily viewing time: where are we at?

Worldwide TV viewing

Based on total individuals, total day. Computed on 88 countries. Time shifted viewing included when included in national audience currency. Averages are weighted with the country’s TV universe for total individuals. India is excluded from worldwide average TV viewing time due to variations in its universe definition.Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved

3

Viewing time

WORLDWIDE

NORTH AMERICA

4h29

SOUTH AMERICA

3h38

AFRICA

3h12OCEANIA

3h09

ASIA

2h32

MIDDLE EAST

3h54

EUROPE

3h55

3h14

Eurodata TV Worldwide / Relevant partners – All rights reserved

4

Young Adults 2h04

Total Individuals 4h17

EEC RegionalDaily Viewing Time

Steady TV viewing time

Increasing TV viewing time.

Decreasing TV viewing time

Eastern Europe and Russia : with a potential of more than 225 million viewers, Daily Viewing Time remains at a very kevel.

Studied area: Belarus, Bosnia Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldavia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine

Daily viewing time: where are we at?

From a diversification of distribution to a variety of « glocal » contents

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 5

LOCAL COMPANIES

Cattleya

SUBBURA

Left Bank Pictures

THE CROWN

Federation Entertainment

MARSEILLE

Boutique Filmes

3%

programs are producedOUTSIDE THE U.S.

1 OUT OF 5

Netflix bets on partnerships with locals

TOP EXPORTERS

Content creation: lay of the land

Ranking by volume of formats exported/imported by country and broadcasted in 2015 (finished) - 45 territories – March 1st , 2015 to February 28th, 2016Argentina, Australia, Belgium North, Belgium South, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Italy, Ivory Coast, Japan, Kenya, Lebanon, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Quebec, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, United States Cable, Venezuela.Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 6

Who are the top exporters?

3

>120

4

>90

5

>80

1

>1400

2

>900

FINISHED3500+8400+

New ProgramsLaunched in 2015

AC1

Diapositive 6

AC1 Then, while the United Kingdom remains the world’s 2nd exporter of programmes behind the United States (with nearly 1,000 new titles broadcast abroad), we note for the first time the arrival of France in the top exporters, with programs like Trepalium (Portugal, Israel,) / Versailles(Belgium, Russia, Portugal, UK) / Surrender (Sweden, Norway, Portugal, UK) that were sold in many countries. And Turkey boosted its international sales, among which the numerous deals closed with LatAm in 2015 like Fatmagul Sucu Ne (Mexico, Colombia, Brazil, Argentina) Ezel (Colombia, Argentina), Sila (Chile, Argentina). Arnaud COMPAGNE; 01/04/2016

Eurodata TV Worldwide / Relevant partners – All rights reserved

U.A.E

BULGARIA MONGOLIA SERBIA SLOVAKIA

8 episodes

20.5% ShareAll Individuals

+7.9 points vs. channel primetime share

(Russia 1)

SOLD IN MEXICO

CHINA

U.S.A

Premiere

1.9% ShareAll Individuals

+171% vs. channel primetime

share(Jiangxi Sat)

RUSSIAUKRAINE Eccho Rights Sovtelexport

7

The Sniffer

Film.UA group

THE SNIFFER

UKRAINE

FRANCE

POLAND RUSSIA FINLAND

AUSTRIA

KOMMISSAR REX

Telewizja Polska / AgencjaFilmowa

POLAND

UKRAINEAIRED IN

INSPEKTOR ALEX

VIETNAM

CEE Markets open to the world

The CEE markets are open to their neighbors and international markets.

TV Flows of CEE countries to the world

Strategies behind Entertainment Formats

Ranking based on the Entertainment Report 2016 - Entertainment programs only - Period studied: Jan-Dec 2015 8

Entertainment trends of 2015 continue to flourish in 2016

New ways of dating

2015

Televisa

THE SINGLE CHEF

Red Arrow

MARRIED AT FIRST SIGHT

#9 in Denmark

#2 on Antena 3 in Spain

ITV Studios Global

Entertainment

SECRET DATES

+46%Pilot 16-44

Armoza Formats

MARRY ME NOW

9

Conclusion

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved

• Entertain with • Platinum Quality Drama

and Innovative Formats

Entertainment ++ Content

New & Global

Alliances Bigger

Stronger Smarter !

New Usages are now THE Usages

• Mobile, Mobile, Mobile • 4G++ and tomorrow 5G

• Aggregated Audience • Online Ratings • 4 Screens Measurement

New metrics