international women's day - omfif gender balance index launch
TRANSCRIPT
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©Applied2016
Designing for equality
Applied | Kate Glazebrook | @beapplied
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We’ve done a (reasonably) good job of eliminating structural barriers
1966 19731972
Yearwhenthemarriagebanforfemalediplomatswaslifted
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And widening aspirations
Teachers
Nurses
Flightattendants
20151989
Doctors
Teachers
Scientists
What10yearoldgirlswanttobewhentheygrowup
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But we’re still a way off…
Women
John
There are twice as many FTSE100 bosses called ‘John’ as there are women
Percentage of female staff at 4 of Silicon Valley’s top firms
84%2x
http://www.independent.co.uk/news/uk/politics/this-is-what-gender-inequality-in-britain-looks-like-in-charts-10386937.htmlhttp://www.bloomberg.com/news/2014-08-12/the-silicon-valley-diversity-numbers-nobody-is-proud-of.html
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A father and son are in a horrible car crash that kills the dad.
The son is rushed to the hospital; just as he’s about to go under the knife,
the surgeon says,
“I can’t operate — that boy is my son!”
Explain.
Maybe our brains hold the key?
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The traditional solution doesn’t seem to be working
Bohnet,I.,(2016),WhatWorks:GenderEqualitybyDesign,Chapter3.
Corporates in the US spend an estimated
$8 billion annually on diversity training
programmes aimed at changing mindsets and there’s no real evidence
that it works
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But we’re still using the same methodsfor recruitment we’ve always used
People with non-native names have to send 40-75% more CVs to get the same rate of call back for interview
Klein, Marcus
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Well-meaning employers have started to tryto solve the problem through ‘blinding’
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But this only tackles part of the problem, and as we discovered, can be extremely time-consuming
…8 hours in
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©Applied2016
Embedding the best research to make
recruitment smart, fair and easy
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What are we trying to protect against?
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It works!
60%
Had we used CVs as our sifting method we would have lost 60% of the final recruits, and 3 out of
our 5 best-rated
Or put another way, we would have had to review 3x as many CVs to
find as many top recruits
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A little bit of science can go a long way to helping us
design for equality
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©Applied2016
Thank you
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