international youth edutourism programme malaysia… · more eforts to introduce malaysian to...
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INTERNATIONAL YOUTH EDUTOURISM PROGRAMME
MALAYSIA: THE JOURNEY OF CULTURAL DISCOVERY
EDUTOURISM TRAINING PROGRAMME
SUMMER ACADEMIC PROGRAMME
13 AUGUST - 21 AUGUST 2017
7 AUGUST - 11 AUGUST 2017
11 JULY - 9 AUGUST 2017
Graduate School of Business, Universiti Kebangsaan Malaysia
2004The Faculty of Business Management merged with the Faculty of Economics, the Graduate School of Business was created under the management of the Faculty of Economics & Business.
faculty of economics & business
2008
Named by the Ministry of Higher Education as Malaysia’s Top Business School in 2008
top business school
On 1st October 2007, a new was established as a separate
entity from the Faculty of Economics and Management and now known as UKM Graduate
School of Business
2007ukm-graduate
school of business
1989The first semester intake of Doctor of Business
Administration programme
first dba intake
The school emerged as the Business Management Unit within the Faculty of Economics and Administration in 1972
1972
business management unit
Transformed into the Faculty of Business Management
under the dynamic leadership of its first Dean, Professor Dato’ Dr. Nik Rashid Nik
Ismail
1979
faculty of business management
1980 The first semester intake of Master of Business Administration programme
first mba intake
NOW
� Master of Business Administration
� Master in Management� Doctor of Business
Administration� Doctor of Philosophy
programmes
UKM-GSB is organising 9 Days & 8 Nights travelling programme covering selected cultural attractions within
Malaysia, targeting international students and youth. The itinerary will involve the exploration of fascinating
places, highlighting Malaysia’s cultural diversity and involvement in cultural related activities that will leave
long-lasting memories and endear them to Malaysia.
More eforts to introduce Malaysian to international students will contribute towards an ambitious plan of
turning Malaysia into the educational hub in Asia, if not worldwide. This event will contribute towards the
Malaysian educational promotion for international students’ enrolment in higher learning institutions through
the rich tapestry of Malaysian culture. Speciically, the goals are:
• International students currently studying in higher education institutions
• International youth and students from overseas
• Selangor, Pahang and Terengganu
The journey will cover:
Date: 13 - 21 August 2017
Duration: 9 Days / 8 Nights
Each state will have its own unique cultural attractions, historical places and planned activities with local
communities.
• To highlight the Malaysian Cultural diversity by
visiting various places and cultural attractions
throughout Malaysia as well as participating in
the planned game-like activities.
• To promote and provide information to
the international students on what higher
institutions in Malaysia can ofer for their post-
graduate programmes in Malaysia.
• To encourage networking through active
participation of international youth in traditional
sport and cultural activities.
• To build relationships between international
students and the local community for better
appreciation of the community living in Malaysia
THE JOURNEY OF CULTURAL DISCOVERY
TARGET PARTICIPANTS
CULTURAL JOURNEY
DATE AND DURATION
9 DAYS/8 NIGHTS JOURNEY OF CULTURAL DISCOVERY
Day One (Sunday, 13 August 2017) – Bandar Baru BangiArrive in Malaysia and make your own way to Bandar Baru Bangi, recently crowned as a “Knowledge City”, situated
in the district of Hulu Langat, in Selangor, Malaysia. Bangi Newtown is where Universiti Kebangsaan Malaysia (UKM),
the national university of Malaysia and top business school in the country, is located.
Day Two (Monday, 14 August 2017) – Universiti Kebangsaan Malaysia, Bandar Baru BangiThe day begins with an icebreaking session to introduce members of the group, and to familiarize themselves with
each other. Later the group will go for a tour of UKM’s campus for a glimpse of university’s life and will attend a
brief overview of the programmes at Graduate School of Business, UKM.
Breakfast, lunch and dinner will be provided.
Session 1The group will learn basic conversational skill of Bahasa Malaysia as well as the cultural dos and don’ts of various
races in Malaysia.
Price is based on twin or quad sharing and homestay sharing accommodation. Single
supplement fee is applicable if you prefer single accommodation whenever available.
ONLINE APPLICATION www.ukm.my/gsbukm/edutourismtravel
USD500PER PERSON
Day Three (Tuesday, 15 August 2017) – Sabak Bernam, SelangorThe group will depart to Sabak Bernam in Selangor and experience a short stay with host families in a rustic
environment. They will learn how to Mencanting Batik (Batik painting), Palu Kompang (Kompang training), and go
on a fascinating boat ride to observe Kunang-Kunang (irelies or lightning bugs) in their natural habitat.
Breakfast, lunch and dinner will be provided.
Session 2The group will learn about Malaysia’s multiculturalism in where various cultural communities can live alongside
each other while maintaining their own original identities. The group will observe how the respect for diferences
across society and eforts towards integration can be translated into the national identity.
Day Four (Wednesday, 16 August 2017) – Sabak Bernam, SelangorThe day will continue in Sabak Bernam where the group will experience Corn Harvesting, visit the unique Paddy
Museum, a ield day of Mengagau Ikan (catching ish with your bare hands) in the paddy ield, and learn the art of
Kuda Kepang (a traditional folk dance).
Breakfast, lunch and dinner will be provided.
Session 3The group will be exposed to the concept of Community Based Tourism (CBT) as a tool of sustainable development
in ecotourism. CBT enables the community to be aware of the commercial and social value placed on their natural
and cultural heritage through tourism and thus, will promote conservation of these resources.
Day Five (Thursday, 17 August 2017) – Taman Negara, PahangThe group will depart to the Malaysia’s national park, Taman Negara, the world’s oldest rainforest at 130 million
years of age. Upon check-in, the group will go on an invigorating river rapid shooting and rafting over eight sets of
rapids. Along the way, the group will stop by to visit Kampong Orang Asli (village of an indigenous community) to
observe their culture and lifestyle in the jungle, and partake in some of the activities (how to use blowpipe & start
ire without a match). Later, the group will experience and enjoy the atmosphere of walking in the jungle at night
and the Bumbun Tahan (Tahan Hide- wildlife observation hide).
Breakfast, lunch and dinner will be provided.
Session 4
The group will be introduced to the history and unique cultures of various indigenous tribes in Malaysia. Generally
called as the Orang Asli (“original” or “irst people” in Malay), they are not a homogenous group. The Orang Asli
comes in many tribes where each tribe has its own history, language, and unique culture and thus, making them an
endless source of interest to tourists and locals.
Day Six (Friday, 18 August 2017) – Taman Negara, PahangThe adventure will continue with the world’s longest canopy walkway in Taman Negara- a suspension bridge of 530
meters long and 40 meter above ground-and 2-3 hours scenic boat ride to Kuala Tembeling. The group will be met
and greeted by Silat (a traditional martial art) exponents accompanied by Gendang Ketawak (a type of traditional
drum). Later the group will also have the opportunity to see local handicraft and learn on how to do some of the
crafts. The group will depart to Kuala Terengganu at noon. After check in, the group will have a relaxing garden
BBQ dinner and a cultural sharing session among themselves.
Breakfast, lunch and dinner will be provided.
Session 5
In this session, the participants will have the opportunity the share each other’s culture and experience in order to
develop higher understanding and appreciation of other cultures as well as full acceptance of the world’s cultural
diversity.
Day 7 (Saturday, 19 August 2017) – Kuala Terengganu, TerengganuAfter breakfast, the group will depart to Warisan Sari, a building with the concept of the old royal palace, to watch
and learn the performance art of an exquisite Malay Gamelan. Malay Gamelan is the traditional ensemble of a
music made up predominantly of percussive instruments and dance performance previously exclusive only to the
royal circle. Later in the evening the group will go to Teluk Ketapang beach to watch public cultural performances
and then continue to Taman Tamadun Islam (Islamic Civilisation Park) which has 22 miniature replicas of famous
mosques showcasing the grandeurs of Islamic arts and architectures including the magniicent Crystal Mosque.
The group will enjoy the Light and Sound display and have their dinner on a boat, cruising along the river of Kuala
Terengganu.
Breakfast, lunch and dinner will be provided.
Session 6
The group will learn about Ecotourism in the way it ofers a viable protection of both ecological and local culture
whilst at the same time increasing local awareness of the value of preserving the natural and cultural environments
as well as aiding in economic development.
Day 8 (Sunday, 20 August 2017) – Kuala Terengganu, Terengganu The last day here will be spent in a delightful experience shopping for local products at reasonable prices in The
Central Market or locally known as Pasar Payang. It is located by the Terengganu River and is one of the most
popular tourist spots in Kuala Terengganu. Pasar Payang ofers visitors a variety of traditional handicrafts such as
batik, silk, songket, brocade and brassware, fresh produce and numerous other local goods. After lunch, the group
will depart back to Bandar Baru Bangi, Selangor, for a farewell dinner at Graduate School of Business, UKM.
Breakfast, lunch and dinner will be provided.
Day 9 (Monday, 21 August
2017) – Bandar Baru Bangi
Transfer to Airport on your
own to catch your light home.
Developed by:
• Geetha Nadesan
• Moliawati Dahalan
• Nurul Ain Mohd Bakhrin
GENERAL INFORMATION
Name of
AccommodationDate
Puri Pujangga, UKM
Mahseer Chalet, Taman
Negara
Homestay Papitusulem,
Sabak Bernam
Primula Beach Hotel,
Kuala Terengganu
Puri Pujangga, UKM
In 13 Aug/out 15 Aug
In 17 Aug/out 18 Aug
In 15 Aug/out 17 Aug
In 18 Aug/out 20 Aug
In 20 Aug/out 21 Aug
Type of Accommodation
3-star Hotel
Chalet
Host Families
4-star Hotel
3-star Hotel
Twin Sharing
Twin & Quad sharing
4 pax per family
Twin sharing
Twin sharing
Inclusions
• Accommodation
• Breakfast, lunch, and dinner
• Land and river transportation within Malaysia
• Any fees to attractions or activities
• Cost of insurance
Exclusions
• Return airfare from home country to Malaysia
• Airport transfer to hotel (in UKM, Bangi) and back
to airport
• All cost of personal nature such as gifts, snacks,
beverages, tips etc.
• Any meals not stated in itinerary
• Visa cost or procurement process
Note
• Although we will endeavour to adhere to the itinerary schedule as listed, it is a lexible tour allowing
for changes in the weather, local festivals, holidays, and other inluences beyond our control.
• The package price is quoted in USD. We accept payment in a freely convertible currency and at the
exchange rate prevailing at the time of payment.
• A full payment is required within 7 days of booking conirmation.
• Cancellation
Cancellation must be received in writing.
Refund for cancellation:
More than 30 days before departure - Full refund
15-30 days before departure - 50%
Less than 15 days before departure - No refund
• Please refer to our general terms and conditions at www.ukm.my/gsbukm/edutourismtravel
• For enquiries, please contact Ms Geetha or Mr Safwan at 603 8921 3457 or
email [email protected]
ONLINE APPLICATION www.ukm.my/gsbukm/edutourismtravel
TRAVELLING SHOES: CULTURETHON
OUR PREVIOUS EDUTOURISM PROGRAMME 2016
Travelling Shoes: Malaysian Culturethon 2016 was organised to give an opportunity for potential
and current international students from various local higher institutions in Malaysia to explore,
experience and embrace the variety of Malaysian Cultures and whilst doing so, they cultivated the
essential values of teamwork, critical thinking, and good communication skills that would assist
them immensely in their future undertakings. The adage “to know Malaysia is to love Malaysia” was
the underlying theme in this journey of cultural discovery.
TESTIMONIAL
HARITH ORAIBI JAMEEL ALANI (From Iraq)
“TSMC 2016 what an awesome project! To investigate a great deal of spots from North to South
in six days and ive nights. Get presented and shared with the local people their exercises and
culture. Experienced diverse Malaysian food and desserts. Partake in astounding recreations
and the enterprise and have a great deal of fun. It was truly an astounding occasion for me. .”
TALAL AHMED BASHEER (From Iraq)
“What a fabulous program! To explore a lot of places from North to South in six days. Get
introduced and share the locals activities and culture. Try diferent Malaysian cuisine and
sweets. Participate in amazing games and adventure and have a lot of fun. Not to mention,
make new awesome friends. It was really a remarkable event for me. ”
PHILIPPE BECQUET (From France)
“This summer I’ve had the privilege to join the pilot project of the Travelling Shoes
2016, organised by the GSB-UKM.This cultural journey took us to several regions of
Malaysia ranging from the very top North in Perlis to the very bottom South in Johor.
This trip has been an incredibly intense and wonderful experience on gastronomy
and culture!”
Duration : One Day per course
Venue : Graduate School of Business,
Universiti Kebangsaan Malaysia
Date : 7 August - 11 August
Price : USD250/course/pax (Inclusive of 2 Nights full board twin sharing accomodation.
Single supplement fee is available upon request)
ONLINE APPLICATION www.ukm.my/gsbukm/
edutourismcourse
EDUTOURISM TRAINING PROGRAMMETHE
ROLE OF LOCAL
GOVERNMENT IN
TOURISM
The module provides in depth
understanding of the importance of local
government as the tourism industry’s most
important partner. It highlights management
of the regulatory environment for sustainable
tourism and factors that inluences tourism
development and investment under
which tourism businesses operate.
7 August 2017
SOCIAL
MEDIA TOURISM
MARKETING BOOTCAMP
In this Bootcamp, participants will learn
to use social media tools and platforms
to design, manage, and optimize social
campaigns to promote growth, shape brand
image and spark brand awareness in the
global digital marketplace.
11 August 2017
SUSTAINING
THE BUSINESS OF
TOURISM
This one-day programme applies
strategic frameworks to help participants
in developing practical strategies to improve
business sustainability of their organisations.
The course covers the formulation of strategic
direction, value creation, competitive
advantage, value-chain analysis and
execution.
9 August 2017
DEVELOPMENT
OF A DOMESTIC/
INBOUND TOUR PACKAGE
The workshop will provide participants
with a broad understanding of the
Domestic Tourism sector, and equip them
with the knowledge and skills to maximize the
business potential of the industry for domestic
market. Participants will learn how to develop
domestic tour packages including niche
markets and tour guiding.
10 August 2017
SERVICE
& DESTINATION
MARKETING
The session examines the theoretical
foundations and practical application of
services marketing including topics of nature
of services, consumer behaviour in service
settings, service quality, developing service
strategies and managing customer service.
It provides an overview of the methods
to ensure long-term viability and
sustainability of the tourism industry.
8 August 2017
SUMMER ACADEMIC PROGRAMME (ONE CREDIT UNIT PER COURSE)
A QUICK GLANCE
11 & 12 July 2017
Date
A Practical Guide To The Malaysian Equity Market
Courses
1 & 2 August 2017 Digital And Social Media Marketing
Economic Policy And Development
18 & 19 July 2017 Dynamics Of The Malaysian Debt Market
8 & 9 August 2017 Analysing Public Policy
11 & 12 July 2017 Hospitality And Tourism Marketing
1 & 2 August 2017
18 & 19 July 2017 Public Management Reform
Duration : Two Days per course
Venue : Graduate School of Business, Universiti Kebangsaan Malaysia
Price : USD350/course/pax
(Inclusive of 3 Nights full board twin sharing accomodation.
Single supplement fee is available upon request)
Contact Person : Safwan Asraf - 603 8921 3457
Registration shall be closed two weeks before commencement of programme
ONLINE APPLICATION www.ukm.my/gsbukm/executive-development-programme
Being a multi-racial nation, Malaysia ofers
thousands of fascinating ethos that can be explored,
appreciated, and embraced. Tourism Malaysia’s
promotional theme of “Malaysia, Truly Asia” beits
Malaysia, possibly more than any other countries in
Asia, if not the world. The Malaysian culture gives its
people unique qualities that shape the mass identity
of the nation whilst maintaining the unique variety
of faiths, languages, literatures, architectures, folk
music, traditional clothing, and the most famous –
multi-ethnic gastronomy.
Active learning about the culture of Malaysia
through visit tours and well-planned activities,
designed to increase youths’ knowledge and
appreciation of various cultures, will lead towards
the narrowing down of cultural distances between
Malaysia and other nations. The journey of cultural
discovery is full of excitement and enjoyment that
brings tremendous beneit of cultural awareness in
an informal learning environment to nurture a more
culturally adaptive manager of the future.
CONCLUSION
Graduate School Of Business, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia
+6 03 8921 4718/4486 [email protected] www.ukm.my/gsbukm