International Business Strategies MAN-30020

INTRODUCTION

• What is globalization

• The globalization of opportunities

• The globalization of production

• Outsourcing and offshoring

• The emergence of global Institutions

Drivers of Globalization

• Declining Trade and Investment Barriers

• The Role of Technological Change

• The Changing Demographics

• FDI

• Multinational Enterprises

• Me-Too theory

The Globalization Debate

• Anti-globalization

• Jobs and income

• Labour policies and the environment

• National sovereignty

• World poverty

Technology

• The role of technology

• The drive to efficiency

Global Political Values

• The cases for and against global values

Globalization in Theory

• Cultural Theory and Modernity

• Cosmopolitanism

• Some Consequences of Globalization

Cultural Theory

• Differentialism

• Convergence

• McDonaldisation and Taylorism

Cultural Theory

• Hybridization

• Landscapes of understanding

Global Economic Theory

• Capitalism and Empire

• Cosmopolitan Middle Classes

• Global Working Classes

• The Decline of Professionalism

Nation States

• Democracy

• HDI and comparative national values

Political Theory

• Emergent World Orders

• Skill

• Organization

• Management

• Geographies

• Authorities

The International Manager

• New challenges and opportunities

• The meanings and dimensions of culture

• The role of women

Cultural Dimensions

• Cultural values

• Cultural diversity

• Values in transition

• Moral and ethical values

International Trade

• Trade Theory

• Trade Theory and Government Policy

• Outsourcing and Offshoring

• Comparative Trading Strategies

Trade Theory

• New Trade Theory

• National Competitive Advantage

• Comparative Trading Strategies – UK, US and India

Nokia

• Porter’s Diamond Model

Confectionery Industry Case

• Using the case study, plot the typical value chain activities in the confectionery industry

• Plot the confectionery industry according to global local dimensions

• Discuss the international business strategy of a company with which you are familiar.

• With reference to the Business Press (The Economist, the FT or similar) critically discuss recent developments in the industry

Confectionery Industry

• How fair is fair-trade?

• What are the opportunities for further fairtrade in the industry?

Futbol Club Barcelona

• Using a world map plot the world’s major clubs, leagues, home countries of top ranked players and major fan bases in the international football industry

• Plot the worldwide football industry’s international business strategies from 2005-2010 showing selected major clubs and leagues

• Discuss the differences between the sport and the business of football 2005-2010.

• With reference to the Business Press (The Economist, the FT or similar) critically discuss the impact of the business of football from a regional perspective.

Futbol Club Barcelona

• Is football a global sport?

• Differing national attitudes and expectations

Hong Kong Disneyland

• Using Figure 4-9 as an example, plot your home country and the United States

• Plot Disneyland’s international strategy in 2005 showing its major international locations

• Discuss the cultural considerations specific to Hong Kong as a location for Disneyland.

• With reference to the Business Press (The Economist, the FT or similar) critically discuss developments since 2006 for Disneyland’s international business strategy.

• .

Hong Kong Disneyland

• What are the future prospects for theme parks such as Disneyland

Malaysia Airlines

• Using Figure 5.6 p91 of The Coursebook, plot Malaysia’s Determinants of National Competitive Advantage specific to the Airline Industry

• Plot Malaysia’s international business strategies from 2006-2010 showing its major destinations

• Discuss Malaysia Airlines turnaround strategy 2006-2010.

• With reference to the Business Press (The Economist, the FT or similar) critically discuss Malaysia Airlines business strategies in relation to other major international airline business strategies.

Malaysia Airlines

• Future international business strategies for the airline industry in general.

The Potential for Exploitation

• The Sweatshop debate

World Aid

• The drug supply debate

The Water Industry

• Coca-Cola in India

• The Cochabamba Case Corpwatch.com

• The future of utilities – The Corporation Video

Examination Preparation