internet advertising david hinojosakelly hodges. internet advertising online advertising is a form...
TRANSCRIPT
Internet Advertising
David Hinojosa Kelly Hodges
Internet Advertising• Online advertising is a form of
promotion that uses the internet to deliver marketing messages to attract customers.
• Types of Internet Advertising• Search Engine Results• Website Banners• Video Pre-Rollers• Interstitial Ads• Pop-Ups / Pop-Unders
Advertisers and Publishers• An advertising network helps connect advertisers and publishers to by buy and sell advertisements online.
• Google AdWords + Adsense / Valueclick Media / Microsoft Advertising
• Three common ways to buy advertising• CPM (Cost Per Mille) – Advertisers pay per 1000 Impressions• CPC (Cost Per Click) - Advertisers pay each time a user clicks• CPA (Cost Per Action) - Advertising is performance based. (Email, Zip)
Malicious Advertising• PPI – Pay Per Install• Adware and Spyware• Change homepage, spawn pop-ups,
and insert advertisements into pages.
Ethics of Advertisements Utilitarianism – If all error messages were fake
Loss of sales on computers Rise in sales of anti-virus software Rise in amount of viruses Loss of trust in helpful technical support error
messages Computer break sooner – loss of consumer money Unethical
Ethics of Advertisements What can be done?
Web page host Weed out malevolent and false advertisements
Web page providers Prevent certain pop-ups
Consumers Aware of common error messages Keep anti-virus software up to date
Questions?