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Internet der Dinge und mögliche GeschäftsmodelleAcademia Engelberg – Luzern – 15. März 2016

Dr. Markus Weinberger – Director Bosch IoT Lab@Universität St. Gallen

Bosch Internet of Things & Services Lab, a Cooperation of HSG and Bosch

Bosch: four business sectors

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Bosch IoT Lab@HSG

� Long-term collaboration at the chairs of Prof. Elgar Fleisch at University of

St. Gallen (HSG) and ETH Zurich in Switzerland

� Formally opened in 2012; recently extended until 2019

� 7 PhD-Students – Computer Science, Physics, Business, Psychology

Setting

Motivation� Support Bosch with an Innovation Lab; Creative Leeway in an Industrial

Environment

� Generate Ideas and Evaluate Business Models in real-world Pilot Projects

� Establish Bosch Brand and support Image as an Innovator for IoTS

� 7 PhD-Students – Computer Science, Physics, Business, Psychology

� Management by Bosch-Employee; Scientific Lead by Senior Researcher (HSG)

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regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

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� Establish Bosch Brand and support Image as an Innovator for IoTS

3

Physical and Digital World Merge

Vision“The basic idea of the IoT is

Internet of Things (IoT)

“The basic idea of the IoT is

that virtually every

physical thing in this world

can also become a

computer that is connected

to the Internet.”

E. Fleisch, 2010

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E. Fleisch, 2010

Three Main Effects

� Digitally Charged

Product

What IoT does to Business

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regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

property rights.5

ComfyLight - An Example from the Bosch IoT Lab

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regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

property rights.6

ComfyLight - An Example from the Bosch IoT Lab

Weinberger | 02/03/2016 | © University of St. Gallen, Institute of Technology Management, 2016. All rights reserved, also

regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

property rights.7

ComfyLight - An Example from the Bosch IoT Lab

Weinberger | 02/03/2016 | © University of St. Gallen, Institute of Technology Management, 2016. All rights reserved, also

regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

property rights.8

ComfyLight - An Example from the Bosch IoT Lab

ThingIoT Local Function Digital

+ +=

+ = +

ThingIoT

(Internet)Local FunctionThing-based

Digital Service

+ +=

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regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

property rights.10

Three Main Effects

� Digitally Charged

Product

What IoT does to Business

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regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial

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Physical and Digital World merge

„ … Media Gaps are eliminated …“

1010

1

01

0 1

01

01

01

0

1

01

0

1

01

01

01

001

1

01

0

01

1

01

0

01

1

01

0

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High Resolution Management

What IoT does to Business

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High Resolution Management

• Loads / Overloads• Failure Codes • Working Hours• No of Starts

� More than 10.000 Connected Cranes

• No of Starts• …

� Improved Maintenance

� Higher Safety

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Picture: Konecranes

� Higher Safety

� Feedback for Development

of new Generations

High Resolution Management

IoT: Enabler for a Rental Business Model

Risk selection: • Based on historic data low-risk customer segments are selectedARisk exclusion: Continuous monitoring enables risk exclusion; «All costs, which are crane overload related, are not covered by the provider»

• Based on historic data low-risk customer segments are selected• Continuous monitoring drives self selection «Only low risk

customers agree on ‘telematics-based’ contracts»A

B

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Picture: Konecranes

Lifecycle cost reduction: Continuous monitoring drives lifecycle cost reduction«Proactive maintenance reduces lifecycle costs»C

Three Main Effects

� Digitally Charged

Product

What IoT does to Business

High Resolution Management (HRM)

� Apply HRM to Your

own Operations

ExampleKonecranes

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Digital ServiceDigital Service

AnalyticsAnalytics

Enable High Resolution Management

AnalyticsAnalytics

ConnectivityConnectivity

Sensor / ActorSensor / Actor

Custo

me

r V

alu

e

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Sensor / ActorSensor / Actor

Physical ThingPhysical Thing

Enable High Resolution Management

Digital ServiceDigital Service

AnalyticsAnalyticsAnalyticsAnalytics

ConnectivityConnectivity

Sensor / ActorSensor / Actor

Partner

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Sensor / ActorSensor / Actor

Physical ThingPhysical Thing

Three Main Effects

� Digitally Charged

Product

What IoT does to Business

High Resolution Management (HRM)

� Provide Products

and Services that

enable others

� Apply HRM to Your

own Operations

ExampleKonecranes

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Thanks for Your Attention!

Your Questions

Bosch IoT Lab@HSG

Visit us at

� Bosch IoT Lab@HSG – www.iot-lab.ch

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� Bosch Connected World Blog