internet innovation strategy

Lee Provoost | Emerging Technologist, Capgemini071009Capgemini Utrecht

Internet Innovation StrategyThe Enabling Technologies and Cultural Trends

Internet Innovation StrategyTogether. Free your energies


http://www.flickr.com/photos/naturalturn/3264726560/

the end of the web

as we know


From one-stop-shopping portal to “the internet of things”

mobile (apps)

user-driven

“everyware”


Case: Layar & augmented reality


Case: Foursquare & location-based social networking

Some observations:• Receive information tailored

to your current situation (e.g. location)

• Both push (give suggestions) and pull (I check in)

• Social aspect is important: where are my friends, and what are they saying about it?

• Relevance: only give information that is relevant to consumer


Identity? Facebook Connect!It’s the social graph that counts!


Social Business Design


http://www.flickr.com/photos/greenboy/416052683/

who are you?


Generation VMultiple Online Personas

use of digital media

genderage

geographydemonstrated achievement

accomplishments

social demographic

“Twitterati”“Clouderati”


The 4 levels of community engagement


Case: MTV Music Video Awards


MTV case continued:the future of Social CRM

MTV Music Video Awards used Jive Social Business Software and Radian6 Listening Platform

• Be aware of the conversation• Listen and respond faster to your conversations• Integrate social media monitoring and analysis with Social CRM and

web analytics• Connect customer history with social media conversations for sales

and support


Case: GiffGaffCrowdsourcing your business

“People-powered” mobile operator (O2 UK) Activities like support/marketing/recruiting crowdsourced to

“creators” and “contributors”

www.capgemini.com

Together. Free your energies

Q&A

Lee Provoosthttp://twitter.com/[email protected]

internet innovation strategy

Technology

foursquare location

social aspect

shopping portal

layar augmented reality

current situation