internet librarian v9
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Web RedesignStrategies for Success
Susan Teague-Rector, NCSU LibrariesAngie Ballard, NCSU Libraries
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Tony Dunn’s TalesFromRedesignLand. http://redesignland.blogspot.com/2007/12/welcome-to-redesignland.html
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The Landscape ~22 K html pages
Last major redesign: 2005
15+ dis-integrated PHP apps
Multiple navigation systems
27+ sub-sites
65+ content “owners”
No CMS in place
7 months to redesign
2.5 member Web team
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Strategy: Make redesign an organization-wide priority
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To find the better answers for your design problem, you need to know the context it sits within. You need to know what you’re trying to achieve, what a successful outcome is and what you have to get you there…
Donna Spencer. There’s No Right Answer. 52 Weeks of UX. http://52weeksofux.com/post/694599232/theres-no-right-answer
Strategy: Clearly Articulate Vision & Goals
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Create a fresh, modern, and welcoming site, with a clear personality brand for the library;
Streamline homepage access to search functionality and core user tasks;
Create a Web site that accommodates a dynamic, continually updated online presence, with a clear emphasis on innovative library initiatives and offerings;
Design a Web site infrastructure that is flexible and nimble.
Organizational Priorities
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User Experience (UX) Guiding Principles
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Overall Design Strategy
Convey credibility with design quality and consistency
Focus on core user needs
Use clear and consistent language in labeling to increase user confidence
Promote intangibles through visual design and messaging
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Strategy: Hire a Project Manager
http://www.toothpastefordinner.com/archives/2009/Jan/
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ProjectSchedule
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Strategy: Charge a core implementation team
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Strategy: Keep the Process Transparent
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Strategy: Commit to User-Centered Thinking
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Personas
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Strategy: Use Agile Methodologies
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Strategy: Set expectations for an iterative process
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Architecture & Design Iterations
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Strategy: Conduct quick testing with prototypes
Guerilla from: http://silverbackapp.com/
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Strategy: Fight the urge to design too early
Too often, look and feel, color scheme, layout, and identity are presented as solutions to problems discussed in these conversations long before regard is given to other less-aesthetic issues that may very well be the root of the problem.
Moll(2005). Good Designers Redesign, Great Designers Realign. http://www.alistapart.com/articles/redesignrealign/
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Strategy: Commit to understanding your content
As a community, we’re rather quiet on the matter of content…Do you think it’s a coincidence, then, that web content is, for the most part, crap?
Halvorson (2008). The Discipline of Content Stategy. http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
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In a Nutshell…1. Make the project an organizational priority
2. Hire a Project Manager
3. Define a core implementation team and give them freedom to do their job
4. Communicate regularly and keep the process transparent
5. Commit to a user-centered process
6. Use Agile Methodologies
7. Set expectations for an iterative, agile process
8. Conduct quick testing with prototypes
9. Fight the urge to design too early
10. Commit to understanding your content
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Learn More About Our Process
http://news.lib.ncsu.edu/redesign
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Thank you!
Questions?