INTERNET MARKETING 101SEO? PPC? FB?

OMG!

With so many different options to choose from when it comes to marketing your brand on the Internet, it can be difficult to decide which strategy is right for your company’s unique needs.

SEOPPC

BLOG

After this breakdown of Internet marketing strategies, you should have a better understanding of what tactics are out there and which ones you can benefit from most.

SEO Pros

Cons

What is it?

SEO = Search Engine Optimization

SEO is the process of marketing a website so that it ranks highly in the organic listings side of a search engine results page.

SEO is usually the best place to startonce you have made the decision to market your website

SEO works for just about every website when executed correctly. Organic listings are usually perceived as more trusted listings.

In certain cases, it may take some time before SEO efforts can produce results. This is especially true if your domain was just recently purchased because search engines like Google tend to filter out newer domains when generating listings.

PPCWhat is it?

Pros

Cons

PPC = Pay Per Click

Pay-per-click (or sponsored listings) are the results that run down the right-hand side, and sometimes at the very top, of the search engine listings.

PPC programs can deliver traffic quickly to a website and offer high levels of control when managing a campaign.

Aside from not reaching a large part of the market, PPC can be a little pricey and offers no ownership in the solution. It is important to consult with the right company so that your PPC budget is managed and not spent.

SOCIAL MEDIA

What is it?

Pros

Cons

Social Media = Facebook, Twitter, Google Plus, Instagram (and the list goes on)

Social Media is a growing space where brands connect and interact with their consumers on a daily basis.

Social Media works well for building a solid online reputation and communicating with existing users of your products and services.

When it comes to generating new business for many industries, social media has difficulty driving traffic when compared to other forms of online marketing.

BLOGS

What are they?

Pros

Cons

Blog = Web Log

Blogs are usually part of a website and include content written in an informal, conversational tone. Blogs may be used to provide commentary on recent news/events or offer tips to readers.

Blogs are excellent for connecting with users in a more casual sense. A properly written blog can help with conversion of your website.

In most cases, blogs don’t rank well in search engines. This is a big negative.

Don’t take our, or their, word for it. Simply conduct a search for phrases that you would want to rank on and see if any blogs come back on the first page of Google results.

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