What is wrong with normal advertising?

That new Kotex ad is AMAZING!

1%

Where are we today and where are we going?

What are the models?

Cost Per Impression

Age

Gender

Location Context

Topics

Interests

Language

When banner ads go horribly wrong...

Remarketing helps you catch people wo didn’t intially bite…

Cost Per Click

Search is where users show their intent

SEM

SEO

*CLICK THROUGH RATE

VS

Quality Score is 66% CTR*

Safari

Safari in Kruger

Safari in South Africa

Best African Safari

Namibian Safari

Caprivi Strip Safari

When keywords go horribly wrong...

Safari

Sex with Animals

Bestiality

Sex Safari

Cost Per Lead

!!

Cost Per Acquisition

Product listing ads mean the user doesn’t even have to come to your site!

You’ve got 5 seconds to make it count!

In-App Advertising

Tons of inventory! Higher CTRS and

post click downloads!

Video games are a $B industry, advertising in them is getting easier.

The future of online advertising is:

Better Creative By Agencies Measurement by Advertisers The Users Making the Choice

CONTACT US:

Tel: +27 (0)21 448 8149 Email: graeme@wonderlandcollective.co.za

Unit A306, Woodstock Exchange, 66 Albert Road, Woodstock.

Thank you. Questions?