PRESTIGE INSTITUTE OF MANAGEMENT

AND RESEARCH

WEBSITES PROMOTION AND INTERNET MARKETING

GUIDED BY Submitted byProf. Simrat Tuteja Sheena Gehlot

Sapna MalviyaPrachi BajajNamrata KhampariyaMehazabeen Anjum

Websites promotion Website promotion is the continuing process to promote a

website to bring more visitors to the website. Many

techniques such as web content development, search

engine optimization and search engine submission, are

used to increase the traffic to a site

Objectives of websites promotion:

1. Creating an Identity

2. How do people search for new sites

3. How do search engines rank websites

4. Making your site search engine friendly

Search Engine Strategies

Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with —using 5 to 8 words

Write a Description META Tag. Some search engines include this description below your hyperlinked title in the search results.

. Include Your Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headline and sub heads to be important to the page.

Position Your Keywords in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page.

Include Descriptive Keywords in the ALT Attribute of Image Tags This additional clues to the search engines

Use Keywords in Hyperlinks. Search engines are looking for clues to the focus of your webpage

Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site.

Web search engine A web search engine is a software system that is

designed to search for information on the World Wide Web The search results are generally presented in a line of results often referred to as search engine results pages (SERPs)

A search engine operates in the following order:

Web crawling

Indexing

Searching

Web crawler architecture

Linking Strategies

Submit Your Site to Key Directories,

Submit Your Site to Trade Organization Sites and Specialized Directories

Email Strategies Install “Signature” in your Email Program

Publish an Email Newsletter

Aggressively Ask for Email Sign-ups.

Send Transactional and Reminder Emails

Paid Advertising Strategies

Advertise in an Email Newsletter

Begin an Affiliate Program

Purchase Pay Per Click (PPC) :

1) How much you have bid for a particular search wordcompared to other businesses,

2) The click-through rate on your advertise, and

3) Quality Score, which reflects the relevancy and qualityof your advertise and the landing page it points to.

4) Rent targeted, commercial email lists

INTERNET MARKETING• Internet marketing – often called online marketing or

e-marketing – is essentially any marketing activity that is conducted online through the use of internet technologies. It comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking

Social media marketing. Whether it is a fad or here to

stay, social media has made an indelible mark on the web landscape and, concurrently, on marketing tactics. Social media marketing involves using peer recommendations, sharing, building brand personality and addressing the market as a heterogeneous group of individuals. It also uniquely encourages customers to create content and buzz around a product themselves

Web analytical methodology

Web analytical methodology helps to analyze your website and gives you a clear idea what are the positive and negative points about your website. It tells the performance and help you to enhance your internet marketing strategies. It also analyze website traffic and conversions, which is very important for any site owner for making their site success.

Conclusion Now a days people can easily surf on the web because of the

low prices offered in the market. As the result a lot of people are connected in the world and they all see advertisings when they are on internet. In fact a message or an advertising can easily be seen. Internet Marketing or websites promotion is the Marketing of the future because just by putting an advertising on internet it can be seen by all the people whom are connected in the world. This way of marketing is better than all the others way of Marketing because it’s not very expensive.

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