• Presented to:Dr Zeenat Jabbar

SOSTAC® planning framework on Angro Foods

• Presented BY: Mohammad Ali & Farooq

Dynamic e-business strategy model Source on angro foods

Retailing Presentation- Angro Foods

5 Ss

StoryStrategySpendSiteSearch

Customers Insight SWOT

Brand Perception

Internal capabilities

Situation Analysis

Objective

Strategy

Tactics

Actions

Control

Where are we now?

How do we get there?

Where do we want to be?

Tactics

How do we monitor performance?

Action

The SOSTAC® planning framework applied to digital Internet marketing strategy development

Sell Serve Sizzle SpeakSave

STP OVP Sequence Integration ToolsE-Marketing Mix Contact E-Campaign

InternalExternal

KPI’s Customer satisfaction

Knowledge building and

capability evaluation

E- Business Design

E- Business Blue print

Application development &

deployment

Events

Feed Back

Key Objectives

Key Insights

Priorities

Figure 4.5 Dynamic e-business strategy model Source: Adapted from description in Kalakota and Robinson (2000)

Thank You