internet marketing and services
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Internet MarketingNew face of marketing….
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Digital Communication Marketing
Transections Customer Satisfaction
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Digital Communication
Technically Digital communication is the physical transfer of data over a point-to-point or point-to-multipoint communication channel.
Examples:- copper wires, optical fibers,wireless communication channels.
Helping market….
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In case of “marketing”, Marketing communications are messages and related media used to communicate with a market.
“promotion" part of the “4 ps": product, price, place, and promotion.People who practice marketing are called as marketing communicators.
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Internet Marketing
Marketing with the help of virtual world.Like:-
etc…
A click away….
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In days like these every house has internet connection….
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Steps for Internet marketing
1.) Ad/information should be small, clear and attractive….marketer thing….
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2.) their product/organization should be easily located….
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3.) People are multitasking so the advertisement should must grab their attention….
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Steps for Internet Purchasing
There are lots of challenges for customers which forbid them to buy…
Such as….To FindTo ChooseTo EvaluateTo Use
Payment, a bigger concern…..
Customer thing….
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Internet Transections
It is a method of electronic funds transfer from one person or institution to another.
A internet transection can be made from one bank account to another bank account
No cash required….
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Processes for TransectionA customer places order on website
Web browser encrypts the data
Encrypted data are send to payment gateway
Data sent to respected bank for inquiring
Reply from bank
Gateway receives the response and forwards it to browser
And the payment and order confirms.
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Internet transection
Security
Failure
Multiple sites
Protocol problems
Server product limitations
Response time
Challenges….
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Security
Confidentiality: Encryption.
Authentication: Certification
Frauds
Biggest issue….
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Failures
Hardware failure
Software crash
User switched off the PC
Single computer….
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Failures
Network failureOr has the remote computer crashed?Or is it just running slowly?
Message loss?
Denial-of-service attack
Multiple sites….
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Customer service
Provision of service before, during and after a purchase.
series of activities designed to enhance the level of customer satisfaction
the feeling that a product or service has met the customer expectation.
Expectations….
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Continued….
Customer support:Customer support is a range of customer services to assist customers in
making cost effective and correct use of a product
Automated customer service:Customer service may be provided by an “automated means”
Example: touch-tone phone, which usually involves a main menu, and the use of the keypad as options (i.e. "Press 1 for English, Press 2 for Spanish", etc.)
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Customer Satisfaction
It is a measure of how products and services supplied by a company meet customer expectation
It is a Percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals.
It has become a key element of business strategy
All that a marketer wants….
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Building Satisfaction
A firm always try to give better service to customer then they expect...
Like:
delivery of products on timeBetter service after deliveryBetter customer support
A firm always try….
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Thanks and RegardsSandipan ShandilyaSU1Spring 12-15