Internet marketingMore than a good website

Wendy Pang

Web Project Manager

Attorney-General’s Department

AGD channels

• Over 30 websites– Family Relationships Online– Film Classification Board– National Security– Emergency Management

• No official Facebook, Twitter or blog yet

• Official YouTube

• Recognised LinkedIn group

Which channel?

http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg

Facebook business page

• 9,186,300 people like this!

Twitter for customer service

Twitter for reputation management

YouTube – viral ads

• 19,724,107 views

http://www.youtube.com/watch?v=owGykVbfgUE

Your customers need to find your website

• Organic– Organic search– Word of mouth (social media)

• Controlled – Search engine optimisation (SEO)– Advertisements– Driving traffic– Word of mouth

Word of mouth – social media

• Blogs

• Facebook

• Twitter

Twitter drives traffic

• Generates excitement

• Lead people to your website

• Paid promos

Advertisements

• Google Adwords

• Facebook social ads

• Twitter paid promotions

• YouTube ads

Facebook social ads

Source: Facebook. Graphic from Nielsen

• Facebook Ads Manager

Search engine optimisation - SEO

• Google – 87% Australian searches– Google Adwords

Google Analytics

• Measure campaigns

• Set goals

• See trends

http://sixrevisions.com/website-management/search-analysis-with-google-analytics/

Measure everything

• How successful is your

market funnel?

http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics

Measure blog traffic

http://wordpress.org/extend/plugins/google-analytics-for-wordpress/stats/

Trend: Realtime

• www.google.com/realtime

Google Realtime

• Trend graph

Trend: Localisation

• Google Maps – claim your business location

• iPhone

Trend: iPhone

• How well does your website work on an iPhone?

• Localisation – mobile search

Which channel for what?

http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg

Questions?

Wendy Pang

www.delicious.com/wendyp5