internet marketing its trends and effect
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Internet marketing its trends and effectTRANSCRIPT
Presentation on
“Internet Marketing: Its Trends & Effect”
Presenter:Name: Vivek Kumar Anand+91 9560710871
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Contents
• Introduction About Project: Internet Marketing,
Its Trends & Effect
• Objectives
• Methodology
• Data Collection
• Data Analysis
• Key Findings and Conclusion
• Recommendations
• My Learnings
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Internet Marketing: It’s Trends & EffectSocial
Networking
Advertising
The Digital
Age
The emergence of new medium
Print Advertisi
ng
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Objective of The Research
• To compare the trust level of traditional
advertising and online advertising (consumers
point of view)
• To find the effectiveness of internet advertising
(Penetration and awareness)
• To find the reliability of internet advertising (recall
and remembrance)
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Methodology of The Research
• Descriptive Research Methods
• Data collection : Questionnaire and Online Report
• Age Group : 20 to 40 Years
• Sample Size: 80
• Location: India
• Sampling Technique: Judgmental Non Probability
Sampling
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Initial Findings
Part 1- (Consumers Point of View)Consumers show positive attitude towards advertising and trust word of mouth, recommendation and prefer the traditional form of advertising than that of online.
Part 2- (Penetration & Awareness)Even though the reach of internet is much higher than that of other modes, the penetration still depends on the content and creativity of the Advertisement.
Part 3- (Recall and Remembrance)Through the remembrance and recall values it is pretty clear that TV advertisements are much reliable than that of their counterparts.
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Recommendation - 1
Internet marketing have huge potential but
somehow it is lacking in term of user
preference, remembrance and recall. To
overcome this issue and utilize the power of
this tool advertisers need to focus on the
creativity side.
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Recommendation - 2
Consumer trust word of mouth,
recommendation and prefer the traditional
form of advertising than that of online.
Marketer can influence the decision of
consumer in much better way than traditional
form of marketing by using the tool of
blog/forum and social networking sites.
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My Learning
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• How to coordinate and guide team to achieve a
common goal
• How to use management theory in practical life
• Effective creative marketing strategy and how
management tools can help in that
Supporting findings
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Part 1- (Consumers Point of View)
35%
25%
31%
3% 3% 3%
Attitude towards Ads
InformativeEntertainingCreates AwarenessIrritatingAnnoyingWate of time
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Part 1- (Consumers Point of View)
34%
31%
18%
17%
Preference
T.V CommercialsPrint AdsOOH: Banner, PosterOnline Ads
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Part 1- (Consumers Point of View)
Trust in Ad Medium
0 5 10 15 20 25 30 35
4
520
106
1428
1720
723
1230
RecommendationsRadioT.VMoviesNews PapersMagazinesBlogs and ForumsBrand WebsiteEmailSponsorshipsSearch EngineOnline BannerMobile
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Back
Part 2- (Penetration & Awareness)
Internet
Radio
Newspaper/Magazine
T.V/Movie
0.00%5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
40.21%
10.00%
20.10%
30.42%
Time Spent
Time Spent
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Part 2- (Reach and Creation of Awareness)
10.53%
26.32%
63.16%
I change the channel during ads
SometimesOftenIt Depends
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Part 2- (Reach and Creation of Awareness)
41.00%
58.00%
1.00%
I see online Ads
NeverIt DependsOften
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Back
Part 3- (Recall and Remembrance)
Ad Remembrance
0 5 10 15 20 25 30 35 40 45 50
24.4
32.42
43.18
TVPrintOnline
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Back
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Part 3- (Recall and Remembrance)
Ad Re-
mem-brance
0 10 20 30 40 50
24.4
32.42
43.18
TVPrintOnline
Part 1- (Consumers Point of View)
34%
31%
18%
17%
Preference
T.V Com-mercialsPrint AdsOOH: Banner, PosterOnline Ads
Part 2- (Penetration & Awareness)
Time Spent
0.00% 5.00%
4.21%
0.97%
1.10%
2.42%T.V/MovieNewspaper/Mag-azineRadioInternet
Back
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Trust in Ad Medium
0 5 10 15 20 25 30 35
45
2010
614
2817
207
2312
30 RecommendationsRadioT.VMoviesNews PapersMagazinesBlogs and ForumsBrand WebsiteEmailSponsorshipsSearch EngineOnline BannerMobile
17%
40%
29%
6%8%
Influencers
Magazine & NewspaperFriends & RelativesT.V CommercialOnline Adver-tisementsSocial Media
Back
20
Back
Let’s apply Maslow’s Hierarchy of Needs mapped to social media sites.
Self- RealizationMorality, Creativity, Problem Solving, Acceptance
of Acts
EsteemSelf Esteem, Confidence, Achievement, Respect
for Others
BelongingsFriendship, Family, Sexual Intimacy
SafetyOf employment, of family, of property, of
resources
PhysiologicalBreathing, Food, Water, sleep etc.