Introduction The ability to make money from the comfort of your own home is incredible. It might seem

like it's out of reach, but more and more people are realizing that it is a real possibility.

There are a number of different ways to make money using the power of the Internet; one of

the most popular ways of doing this is to become an Internet marketer. That's what you'll

learn in this manual. The basic essentials to starting your career as an Internet marketer!

Marketing is a very exciting career. You have to constantly come up with creative ways to

catch people's attention and create enthusiasm for a product line or a service.

You need to develop solid marketing plans and utilize resources to get those plans rolling

and actually producing some good results.

Yes, marketing does follow some basic guidelines and you can base your decisions off of what

has worked for others in the past. But, what sets Internet Marketing apart from other types of

marketing careers is that you don't have to spend years studying the skills that you need. You

don't have to spend years at a school to obtain a degree before you can have success.

Internet Marketing is a powerful and legitimate career!

In this manual, you will learn a few things that you really need to know to start off your

Internet Marketing career, such as what you need to get started and how you can get the

ball rolling and earning an income quickly!

Section One - Developing the Best Mindset to Become A Successful Internet Marketer

In the past, anytime that I would come to a chapter in a book about mindset or attitude, I

would quickly skip over it. I used to think that information like this didn't matter, but after

spending several years making a profession out of Internet Marketing, I can honestly tell you

that your attitude and mindset has just as much to do with your success as anything else.

Yes, you can teach yourself how to become a successful Internet marketer but you have to

be in the right frame of mind if you really want to utilize the knowledge that you teach

yourself. I hope that makes sense - if it does not right now, it will once you get started!

Develop A Mindset That Is Positive It amazes me how much difference a positive attitude can make when you begin learning

about the concepts of Internet Marketing.

If you tell yourself that there is nothing that you can't learn, and then you are taking a step

in the right direction. Developing a 'can do' attitude will help you from the very beginning.

Dealing with New Concepts Unless you have a pretty solid background in marketing, there's a good chance that you'll be

dealing with a lot of terminology and concepts that you're unfamiliar with.

There are a lot of people who doubt their ability to learn new things. If you're one of those

people, you need to overcome that obstacle before you even get started. Simply remind

yourself that there is nothing that you can't learn over time. Learning is simply a speed

bump on the road to success.

Instead of spending your time thinking about the concepts that you don't understand, you

need actually take the time to learn them. Use a search engine to look up the definitions of

words that you're unfamiliar with. Spend some time reading articles about concepts that you

come across that you have never heard of before. Soon, you'll be one of the experts that

people will turn to for answers. I promise that! Internet Marketing Is Not a Race Here's the great thing about being an Internet marketer, you can completely work at your

own pace. If you need to spend 1 hour researching a marketing concept, then you can take the

time to do that. If it ends up taking you 2 or 3 hours, that's OK. It's much more important

that you learn the mechanics of a process or a term, even if it takes you some time.

You need to get comfortable with the lingo - it will make things much easier when you start

reading and utilizing information for your new career online. You'll thank yourself as you

start to see success.

Getting Acquainted With Basic Internet Tools You need to realize that you will be working with computers. No, you don't have to be a

technical expert with the ability to code or program complex Internet applications.

However, you should realize that you will benefit from learning a few basic things about

the Internet and about computers.

Basic skills such as word processing, presentation formatting, and copywriting are

important to have in your tool chest. You will also need to understand a few basic things

about how the Internet works - you might need to spend a few hours learning the basics of

HTML (hypertext markup language), the programming language that makes up most basic

web pages.

Don't be frightened off by these concepts. Remember, this is going to be a way for you to earn

real money. It is well worth spending a few hours to learn these new concepts. If you get a

little bit overwhelmed, just step back for a moment and take a deep breath. Walk away for a

little while and then come back. Just don't give up!

Don't Set Yourself Up For Failure

Here's something that many marketers do - they try to go at everything all at once. They try

to learn a million different concepts in one day. It's almost as if they want to become a 'jack

of all trades, master of none'.

Yes, there is a lot of information that you need to learn. But you also need to understand that

there is a learning curve that you can take at your own pace. Don't be intimidated into

learning everything as quickly as possible. Doing that will make it almost impossible to learn

concepts and terminology correctly.

Dealing with Challenges

Internet Marketing is full of challenges. Finding products to

promote, building lists of contacts, turning prospects into leads,

producing sales... the list goes on. Instead of looking at these as a

obstacles, think of them as steppingstones.

Even though you might have trouble dealing with one facet of your

Internet Marketing business, once you actually conquer that facet, you'll

be that much closer to achieving real success. Stay positive and realize

that there will be days when it seems like none of the information that

you read makes any sense. We all have those days!

You need to have realistic expectations about how much you can do and

how quickly. Are you looking just to make a few dollars online? Or, are you looking to make a

real career out of it? Either of these is perfectly acceptable, but if you're looking to make a

career out of Internet Marketing, then you should realize that it will take time.

Dealing with Frustrations Now, it's important that you understand that Internet Marketing is not all challenges and

frustrations. You'll experience plenty of other feelings like fulfillment, enjoyment and

empowerment. But, let's be honest - your frustration level will rise from time to time.

Dealing with these frustrations is very important. Anytime that you get so flustered that

your mood under-minds the positive mindset that you have towards your studies or your

marketing activities, it's time to take a break. Turn off the computer and get out of the

house for a while. Take a walk or go grab some coffee. Being an Internet marketer allows

you to have this type of freedom.

Giving your mind a short break every once in a while will do absolute wonders for you. When

you come back to your computer and pull up your study documents or your marketing

materials, you will be ready to go at it even harder than you were before.

Internet Marketing can be whatever you want it to be! You just have to take the time to

equip yourself with knowledge and skills that are necessary to achieve your goals. It won't

happen overnight! But, as long as you work hard and keep a positive attitude, it will happen!

Section Two - The Fundamental Tools That Successful Internet Marketers Must Have

If you're just starting out in your Internet Marketing career, you'll probably spend a lot of

time reading about how to get started. Eventually, you will find that there are a few basic

tools that you absolutely need to have if you're going to have any type of success online.

These tools form a solid foundation for you to build your income off of. The great thing is

that you don't have to reinvent the wheel here. You can look at what has worked for other

people in the past and build off of that. Don't waste time dealing with the details that are

unimportant - it's OK to do what other people are doing or have done, as long as those

people are successful.

Here are a couple of the tools that you need to get in place to start earning money with your Internet Marketing...

A Website There's absolutely no doubt about it, no discussions necessary, you need a website. You

need a place on the Internet that you can control. You don't want to rely on free blogging

websites like Squidoo, Blogger or even Facebook to share your information.

Those tools might work well for people who are messing around with Internet Marketing.

But, if you're going to make it into a real career and earn a real income, you need to have

your own website.

The good news about this is that websites are very inexpensive these days. There are tons of

vendors that give you a huge list of tools to create a very nice looking site easily. Basically,

these tools will supply the color scheme, layout and outline of your site while you supply the

content and images. Nowadays, you can have a website up and running in just a matter of

days - much less once you gain experience with the process.

A Domain Name A domain name is the xxxxx.com or xxxxx.net of a website. If you're unfamiliar with getting a

domain name of your own, don't worry because it is not that difficult at all. This is just a

process that you will need to research.

Many people make the mistake of trying to get a quirky or cute domain name at first.

Forget about this, unless it's part of your overall marketing scheme.

You will probably be registering a good amount of domain names. You might even have

hundreds over the course of the next few years. This is totally normal. So, it's incredibly

important that you research how to obtain a domain name and how it is an important tool in

your Internet Marketing business.

Anytime that you register a new domain, there are tons of considerations to take to heart. Can

you incorporate specific keywords into your domain name that will be easy to remember? Are

you going to create a brandable domain name, like bing.com, or are you going to create a

domain name that describes what you offer, like frenchpressreviews.com?

Of course, these are not questions that you will be able to answer right now. But, being

exposed to this type of thought will give you a huge head start when it comes time to start

purchasing your own domain names for your marketing projects.

An E-mail List And Auto-responder It really doesn't matter what marketing model you end up going after, even if you take

advantage of several different marketing models - you will need to develop an e-mail list.

You'll also need to take advantage of an auto-responder service.

What is an e-mail list? Obviously, it is a list of e-mail addresses and names. But, it is an invaluable tool to an

Internet marketer. Let's say, for example, that one of your marketing plans is to create an

informational product about grilling outdoors. You could write up an electronic book

(eBook), with some great recipes and really valuable information. But, if no one knows that

you have written that book, you will never make any money with it.

If you have utilized marketing tactics to create a list of people that are interested in grilling

and grill recipes, you have a wonderful tool at your disposal which will allow you to sell many

copies of your new product. See where this is going? You can just send them a promotional

message about your new book. If they read your message and they see value in what you are

offering, they will buy it!

And it doesn't end with creating informational products. Internet marketers will build up

targeted e-mail lists full of people that are interested in one specific topic, called a niche. This

niche could be anything from dog walking to web design. There are tons of ways to build

these lists, but you don't need to worry about that at this moment. Hopefully you can see the

incredible power of having a list of people that all share a common interest.

What is an auto-responder? An auto-responder is a software program that will help you build your e-mail lists. An auto-

responder program will provide you with a form to show people who are interested in joining

your e-mail list. When they sign up using that form, your auto-responder will automatically

send a confirmation e-mail to the address that they provide. After they confirm that the e-

mail address is actually their own, they will be added onto your list. This is called opting in -

they have just opted-in to your e-mail list.

But, the beauty of an auto-responder does not end there. An auto-responder can be set up to

automatically send out a series of e-mail messages to people when they sign up for your e-

mail list.

For instance, if you operate a website in the home improvement niche, when someone signs

up for your e-mail list, your auto-responder will first confirm that the e-mail address truly

belongs to them. But, it can then be set to automatically send them a helpful article about how

to improve something around the house. Then, it might send another helpful article directly

to their e-mail inbox a few days later.

Your auto-responder also provides you with a means to send out a mass e-mail message to

everyone that is a part of your list. So, if you have created a new product or you have found

something that you would like to promote, you can use your auto-responder to send out a

message to everyone at the same time!

Many Internet marketers deal with e-mail lists that consist of thousands of e-mail

addresses. There is no way that they could handle lists of this size without the help of an

auto-responder.

Your auto-responder is your absolute number one tool - no matter where your

Internet Marketing career takes you!

*A Word Of Caution* As I mentioned before, it doesn't really matter what a area of marketing you go into online,

you will probably be dealing with a targeted list of e-mail addresses. As you know, privacy is

incredibly important to people. When they provide you with their personal e-mail address,

you need to respect their privacy in every way that you possibly can.

It is sometimes the practice of shady Internet marketers to sell their e-mail lists to others

for a fee. Not only is this immoral, but it may be illegal depending on where you live!

Take care of the people who subscribe to your list, because they can make you thousands

and thousands of dollars! Respect their privacy and they will take care of you as well!

A Branded E-mail Address Using a professional looking e-mail address is very important to your Internet Marketing

career. If you register a domain name that contains your own personal name, it is very easy to

set up an e-mail address that is something like you@yourname.com - this will put forth

legitimacy and professionalism when you communicate with others.

However, there is one means of free e-mail that is rather respected in the Internet

Marketing world. Google actually offers an e-mail service called Gmail (www.gmail.com),

which will give you an e-mail address similar to yourname@gmail.com - many Internet

professionals take advantage of this service. So, if you don't have a domain name that

contains your actual name, Gmail might be a great free alternative.

The point of all of this is that you don't want to communicate with other online

professionals or perspective customers with an e-mail address like slygal23@yahoo.com or

crazy4themets@cmsu.mo.edu because they just don't look professional.

Section Three - Common Internet Marketing Models To Earn An Income

As I mentioned before, there are tons of ways that people make money on the Internet. If you

are new to the whole idea of making money online, then you probably want to get to the meat

of everything, right?

Well, let me give you a crash course in some of the ways that people make money online. Not

keep in mind that this is just a kick start guide and I'm not going to go into incredible detail

with each of these methods.

Hopefully, I'm going to give you a small taste that will spark your interest in a few of these

methods. Then, it's up to you to study and research how to make the most out of the

marketing models that interest you.

Affiliate Marketing Affiliate marketing is almost too broad to have it's own section. But, it can be explained like

this - an affiliate is a person that sells something that someone else has created and usually

receives a reward or some kind of compensation for every sale.

Think of it in this way - if Bob is in a car accident and ends up working with a law firm that

gets him tons of money in a lawsuit, he might be so satisfied with that law firm that he wants

to recommend them to other people. So, Bob starts telling everyone and their grandmother

about the great law firm that he used.

After a while, Bob and the law firm both realize that Bob is sending a lot of new clients to the

firm. So, the law firm starts giving Bob a commission every time that he send someone over to

become a new client.

Yes, that's a pretty basic example and I'm not sure if that actually happens or not, but I

think it illustrates the point rather well. Here are some more specific examples of how

people earn money with affiliate marketing.

ClickBank Affiliate www.clickbank.com ClickBank is a marketplace where people sell all kinds of digital products, usually in the

form of eBooks. Many Internet marketers become ClickBank affiliates and send people to

the ClickBank marketplace.

When those people end up buying something in that marketplace, the marketer will receive a

commission, which is usually a percentage of the purchase price.

Amazon Affiliate Program www.amazon.com Amazon is one of the largest marketplaces on the web. They sell all kinds of products both

physical and digital. They sell everything from clothes to electronics to books to .mp3 songs

and magazine subscriptions.

A lot of Internet marketers make a living by being a part of the Amazon affiliate program.

They build up web sites that refer people to the Amazon marketplace and when they buy

something there, the marketer gets a commission.

That commission is a percentage of the purchase price and it usually starts off at 6%. As

the marketer refers more and more customers, that percentage goes up!

Other Affiliate Programs The Internet offers people a lot of different tools and services - everything from online

organizational tools to the purchase of house painting services.

A lot of the people that offer those tools and services also offer affiliate programs. Many

Internet marketers sign up for affiliate programs that are exclusive to a specific tool or

service. When they refer people to that tool or service, they end up making a commission.

Pay Per Click Advertising Have you ever noticed all of the advertisements along the side of the page when you

perform a search in Google? Those are advertisements placed there by marketers and

business owners.

Basically, those advertisers tell Google how much money they are willing to spend when

someone clicks on their advertisement. They only pay Google when someone actually clicks

on their advertisement, not when it is simply shown to someone.

This program is called Google AdWords. A lot of people use this program to advertise their

service or business. But, there is a another facet of the program called Google AdSense.

Google AdSense allows people to place pay per click advertisements on their own web sites. If

someone is visiting that website and clicks on one of those advertisements, the webmaster

receives a portion of Google's earnings.

Marketers will build up a massive websites and paste Google AdSense ads all over. A

website can receive several thousand visitors each day, and if only a small percentage of

those visitors click on an ad, the webmaster can make a full time income.

Product Creation Remember, if you will, the section above about affiliate marketing. People earn money

when they sell products that other people have created, right?

Where do all of those products come from?

Well, in many cases they are created by Internet marketers. Many markers make a great

living by creating informational products that resemble this free report.

For example, if you are an Internet marketer that is involved in the weight loss niche

(remember, a niche is like a topic), then you might write up an informational product that

teaches people how to lose weight.

Once you actually create the product, there are numerous ways to profit from it. You can sell it yourself, which works really great if you have a targeted e-mail list that is interested in

that niche. You can also create your own affiliate program and have other people sell it for you

- but, you have to give them a percentage of your profits.

Cost Per Action (CPA) Marketing Cost per action is an interesting way to earn money. Have you ever seen advertisements

asking you to fill out a survey and in return, it says that you'll win a prize? Or perhaps you

have seen popup advertisements asking you a question like "Who is going to win the next

presidential election?" or "What is your favorite television show?".

Chances are good that these are examples of marketers who were involved in cost per

action or CPA marketing.

Basically, CPA gives you a way to earn money every time that you get a user to perform a

specific action, such as filling out a survey or sharing their e-mail address and name.

Sometimes, you can earn as much as $2 or $3 every time you get someone to share their e-

mail address and their name. It might not sound like much, but there are many Internet

marketers who get a few hundred people to do this type of stuff every day. That means that

they earn $200 or $300 each and every day with CPA!

Conclusion I hope that I have given you some of the vital basic information when it comes to Internet

Marketing. It is very important that you take time to study different marketing concepts so

you can be successful in this business.

Working on the Internet has allowed me the freedom to work when I want and where I want.

All I need to do is take my laptop with me and I can work from just about anywhere. I set my

own schedule and I don't answer to a boss.

Am I a millionaire? Definitely not, but I love my job! No, I'm not bragging! I just want you to realize that it is possible to achieve exactly what

you want out of Internet Marketing.

Set realistic goals, work hard, study, practice and never stop

learning!