internet marketing lead generation. internet lead name: joe smith e-mail:...
TRANSCRIPT
Internet Marketing
Lead Generation
• Internet Lead
• Name: Joe Smith• E-mail: [email protected]• Address: 164 Jones Road• City: Pittsburgh State: PA 11126• Day Phone: 123-456-7890 Evening Phone: 789-456-1230• Best Time to call: Evening• Capital to invest: 50,000 – 100,000• Investment Time Frame: 3 to 6 months• Preference of location: Florida• Comments: Relocating to Orlando
Why Internet Leads?
Generating leads to respond to existing demand – not creating
demand
• Lead Sources
• Endless Supply of Sources• Be creative – think out of the box• Don’t be afraid to experiment• The internet is constantly evolving – take advantage of new
opportunities
• Overview
• FranServe Corporate lead program• Pay Per Click advertising• Third party resources• Franchisor relationships
• FranServe Corporate Lead Program
• Leads exclusive to you – No other consultant receives your lead• Arrive in your email box real time • Come from several different websites – draw from a wide selection of
franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to speak with a Franserve consultant
• Don’t arrive all at once – control of lead flow• Franchise Partner leads and general consulting• Easy to order – support web site – can put on hold for any reason
• Pay Per Click Advertising
• Generate leads using major search engines• Google Adwords – Bing – Yahoo• Third Party Assistance for placement• Social Networking
• New Jupiter Media
• Designs and manages PPC Campaigns• 2005 – one of about 100 Google Gold Providers• All account reps certified by Google• Jason Berkowitz 732-749-9120• www.myadwordexpert.com • Set up fee $995 – 15% of monthly ad spend
• Pay Per Click Resources
• Google www.adwords.google.com• Bing www.adcenter.microsoft.com• www.goodkeywords.com
• www.redhotmarketing.com• www.ppcgeeks.com
• Ultimate Guide to Google Adwords – Perry Marshall• Pay Per Click Search Engine Marketing For Dummies
• Social Networking• LinkedIn – B to B 45 Million+ users• Join Groups – online question and answer• Build a reputation as a category expert
• Facebook – over 600 Million searches a month
• Franserve University – All on the support website – Webinars on demdLinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn.Social Media strategies– PR BrigadeSocial Media webinars - WSI
• Social Networking Resources
• The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih
• Facebook – www.facebook.com/advertising • How To Really Use LinkedIn – Jan Vermeiren
• http//blog.linkedin.com • http//www.insidefacebook.com
• Third Party Lead Generation• www.franchiseexpo.com• www.franchiseclique.com • www.franchiseworks.com• www.franchisesolutions.com • www.franchiseforsale.com• www.executive-leads.com - thru Franserve support site - $45-$65
targeted corporate executives - financials/call verified - Eric Guess 214-550-0717
• www.5thavenueleads.com – whole menu of options – call verified $45-$76 matched with several Zors and 1 consultant Natalie Nutter 610-871-1651
• Franchisor Relations – Quick Start Your Business
• Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following:
• What makes your business so special• Do you have an Item 19 in your FDD• Who is your ideal candidate• What is your cause of action upon receipt of referral
• Rebound Leads
• Tap in to Franchisor Lead Flow – why?
• No territory Available• Not financially qualified• Lack of necessary experience or skill sets• Absentee vs. Active ownership