internet marketing strategy with chris jaeger

Elements of a Successful Internet Marketing Strategy

Marketing to Brides Online

Chris Jaeger

People Always Ask Me..

• “What should I be doing Chris?"



• “Why isn’t this working better?”




• “Can you help me stop wasting money?”





• “Can you help me get more business?”






• “My competition is killing me online, can you help?”






• “My competition is killing me online, can you help?”

… and these common questions

Common Asked Questions

• “I get lots of hits but no inquiries, why?”



• “Does Google Adwords work?”




• “Why can’t I find my website at Google?”





• “How can I get more traffic?”






• “How can I get more inquiries?”






• “How can I get more inquiries?”

• “My webmaster takes care of that, right?”

Foundation for Online Success

• Know what you are doing or…



• Hire someone who does




• Make them responsible for your success





• Have a well-crafted Internet Marketing plan






• “Seat of the pants” leads to failure and…







• Wasted time and money







• Wasted time and money

• Loss of business to competitors

In Many Cases The Internet…

• Should be your best source of new business…



• After word-of-mouth




• Should be the most cost-effective sourceof new business





• Cost per new client lower than print, radio, directmail, and other traditional media





• Cost per new client lower than print, radio, directmail, and other traditional media

• Then why isn’t it?

Then Why Isn’t The InternetWorking For You?

• You don’t know what you are doing



• You are getting bad advice




• You need a better plan





• You need more effective management





• You need more effective management

• You need better execution


• You don’t know what you are doing• You are getting bad advice• You need a better plan• You need more effective management• You need better execution• You may need a new Webmaster

Lose Just One Sale a Week

• Lose just one sale a week



• Gross sale: $500




• Net profit before tax: $250





• After one month: $1000 loss of PROFITS






• After six months: $6,000 loss of PROFITS






• After six months: $6,000 loss of PROFITS

• After one year: $13,000 loss in PROFITS

Sorry if that sounds a bit dramatic, but….

That’s some BIG MONEY you’re le av ing on the

table …

12 Key Areas

• Planning and Execution

12 Key Areas


• Management

12 Key Areas


• Management

• Website Design

12 Key Areas


• Management

• Website Design

• Search Optimization

12 Key Areas


• Management

• Website Design


• Search Marketing

12 Key Areas


• Management

• Website Design



• Traffic Building

12 Key Areas


• Management

• Website Design




• Conversion Analysis

12 Key Areas


• Management

• Website Design





• EMAIL Marketing

12 Key Areas


• Management

• Website Design





• EMAIL Marketing

• Blogging

12 Key Areas


• Management

• Website Design





• EMAIL Marketing

• Blogging

• Content Management

12 Key Areas


• Management

• Website Design





• EMAIL Marketing

• Blogging


• Social Media Marketing

12 Key Areas


• Management

• Website Design





• EMAIL Marketing

• Blogging


• Social Media Marketing

• Offline Marketing

Planning and Execution

• Is more than ever…

• You need a well-crafted plan

• “Seat-of-the-pants” just leads to failure…

• Wasted time and wasted money

• Know WHAT to do

• Know HOW to do it

• Know WHO is going to do it and when

Website Design

• Design for results• Not for “looks”• It’s all about one thing: conversion• Turning visitors into a desired form of action• Look, feel, “oh yes” moment• Intuitive navigation• Call-to-action• Search engine friendly

Search Engine Optimization

• Creating search engine “friendly” pages

• Creating relevancy

• Google rewards relevancy

• Keyword research and integration

• Inbound link building

• Authority, value, relevancy, freshness

• “Real-time” search IS HERE NOW !!!

Search Engine Marketing

• Pay-per-click

• Targeted traffic

• Pay-for-performance

• Google Adwords

• Yahoo! Search Marketing

• Conversion is critical…

• Or you will be wasting money

Traffic Building

• Every website needs traffic

• Quality traffic…

• Focus on quality traffic vs. quantity

• Traffic that is likely to convert…

• SEO, SEM, link building

• Offline advertising

• Your brand and yourwebsite.com everywhere!

Conversion Analysis

• You must evaluate your website’s performance

• Constantly: weekly, monthly (or daily!)• Google Analytics• Are your visitors doing what you think?• Are your visitors doing what you want?• 1000 visitors, 50 inquiries = 5% conversion• “Tweak” design, content, and call-to-action• Analyze, test, analyze, test, analyze, test…

EMAIL Marketing

• Is very cost-effective• Relatively low-cost• But… “not easy”• Avoid “spray and pray”• 1 – Build subscriber base• 2 – Deliver very valuable content• 3 – Be consistent• 4 – Analyze results, adjust accordingly

Blogging

• Blogging increases your online visibility

• Puts a “personality” behind a business

• Blog posts are as valuable as website pages…

• Maybe even more valuable

• Website = “E-brochure”

• Blog = “Dialog with new/existing customers

• Best Blogging Tool: Wordpress

Content Management

• Content is a company asset• People come to your website looking for it• When they don’t find it… • They look for it somewhere else (competition)• Fresh, well-written, informative, value• Unique value proposition, call-to-action…• Phone number and contact form• Don’t forget mobile content management

Social Media Marketing

• Huge and popular

• Go where your customers are

• Increase you online visibility

• Build your brand

• Get people talking about you 24/7

• Sometimes difficult to quantify results

• Real-time search… is here

Popular Social Media Sites

• You Tube

• LinkedIn

• Twitter

• Facebook

• Flickr

• Digg

• Ning

• Blogging (i.e. comments)

• StumbleUpon

• MySpace

• Reddit

• Del.ico.us

• WikiHow

• … hundreds more

Integration of Offline Marketing

• Offline marketing still very important

• Integration of offline into online strategy

• Leverage the value

• Newspaper ad must have website address

• Use direct mail postcards to draw high-quality website traffic

This Can All Be Overwhelming

Plus…. Don’t YouHave A Business To Run?

Need Help??

Let Me Show You What I’ve Done For Others…

Chris Jaeger

Results FocusedInternet Marketing StrategistWebsite Design ExpertiseSearch Engine Optimization ExpertConversion Analysis Expertise

Online inquiries: VERTIGOIMS.COMPhone: (866) 652-7791 x701

Thanks for watching!