internet marketing - the good, the bad and the ugly
TRANSCRIPT
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jnosalNosalCentralwww.NosalCentral.com
Internet MarketingThe Good, The Bad and The Ugly
John J. NosalThe CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
![Page 2: Internet marketing - The Good, The Bad and The Ugly](https://reader034.vdocument.in/reader034/viewer/2022042801/5486e0beb4af9ff2178b474f/html5/thumbnails/2.jpg)
jnosalNosalCentralwww.NosalCentral.com
Internet MarketingThe Good, The Bad and The Ugly
John J. NosalThe CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
![Page 3: Internet marketing - The Good, The Bad and The Ugly](https://reader034.vdocument.in/reader034/viewer/2022042801/5486e0beb4af9ff2178b474f/html5/thumbnails/3.jpg)
jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The Good,
The Bad and
The Ugly...
#DFWSM
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The world of Marketing has changed...
Sears Roebuck CatalogTurn of the Century
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Early Social Media“Coke adds Life”
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jnosalNosalCentralwww.NosalCentral.com
Internet MarketingT
ha
nks S
teve
:)
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
1960 and 1970's
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
1984...Apple Computerchanged the way we think...
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
We started Thinking Differently
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
June 27, 2007a new market opened.
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The Smart Phone changed we surf the internet.
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
April 3, 2010 the iPhone got a big brother...
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The way we consume information changed...
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Social Media goes mainstream...
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The internet grows in speed to support video.
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
InternetTrafficFlow
All media venues drive traffic to your website.
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The Components of Internet Marketing● Website● Social Media● SEO● SEM/PPC● E-mail Marketing
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Website● Branding● Usability● Content
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Is it clear what your product or service is?
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Is your message
clear about your product
or service?
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Where do we go from here?
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Are we saying to much?
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Social Media● Build Relationships● Provide Information● Keep it Branded
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jnosalNosalCentralwww.NosalCentral.com
Internet MarketingB
uild
Re
lati
on
sh
ips
![Page 25: Internet marketing - The Good, The Bad and The Ugly](https://reader034.vdocument.in/reader034/viewer/2022042801/5486e0beb4af9ff2178b474f/html5/thumbnails/25.jpg)
jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Provide
Information
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Keep it Branded
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
SEO – Search Engine Optimization● Page Titles● Descriptions● Headlines● Images
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Page Titles● 10 - 70 Characters● Starts with
Keywords● Each page unique
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Descriptions (Meta Tag)
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Headlines● Keywords
● Summary
● Focus
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Images● Real Names
● _ and -
● Alt Tags
● Small files
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
SEM – Search Engine Marketing● PPC – Pay-Per-Click● Pay Per Impression● Google+ Location
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
PPC – Pay-Per-Click
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Pay Per Impression
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Google+ Location
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Google+ Location
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
E-mail Marketing● Tools● What to say● Spammers
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Tools
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
What to say● Use the 80/20 rule
● Engage
● Drive Traffic
● Provide Info
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
Spammers● Don't be one
● All Sales,all the time
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jnosalNosalCentralwww.NosalCentral.com
Internet Marketing
The Components of Internet Marketing● Website● Social Media● SEO● SEM/PPC● E-mail Marketing
![Page 42: Internet marketing - The Good, The Bad and The Ugly](https://reader034.vdocument.in/reader034/viewer/2022042801/5486e0beb4af9ff2178b474f/html5/thumbnails/42.jpg)
jnosalNosalCentralwww.NosalCentral.com
Internet MarketingInternet MarketingThe Good, The Bad and The UglyThe Good, The Bad and The Ugly
John J. NosalThe CEO of SEO
www.NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
How is your Internet Marketing working?Ask me about a Website Assessment.