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Internet Sebagai Platform Pemasaran

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Pemasaran Internet

Internet Sebagai Platform Pemasaran

Apa pentingnya Internet?

Apa pentingnya Internet?

The Internet users in Malaysia was last reported at 15705762.40 in 2010, according to a World Bank report released in 2011.

Statistik Pengguna Facebook

From January 2011 to December 2011, the Facebook user base has been growing at an average rate of 26%.Currently, there are12189060 Facebook users in the Malaysia, which makes it #17in the ranking

Statistik E-Commerce Malaysia

Statistik E-Commerce Malaysia

Memahami Penggunaan Internet

Memahami Penggunaan Internet

Memahami Penggunaan Internet

Memahami Penggunaan Internet

Apa dia pemasaran Internet?Salah satu kaedah pemasaran bagi produk atau perkhidmatan dengan menggunakan platform InternetMaklumat pemasaran boleh disalurkan melalui komputer dan alat-alat komunikasi mudah-alihMenggunakan pelbagai jenis aplikasi atau platform seperti Foursquare, Google Places, Direktori maya, dsb

Siapa yang sesuai pasarkan online ni?Semua jenis perniagaan, semua jenis peringkatBidang runcit, makanan & minuman, pembuatan, perkhidmatan, pelancongan dsbSama ada pasaran setempat mahupun pasaran serantau atau antarabangsa Gerai nasi campur di pasar malamMak cik urut orang bersalinSpa kecantikan untuk pelancong dalam dan luar negaraKilang sos untuk eksport

Apa jenis-jenis aplikasi yang boleh diguna?Google placesBlogsFacebook FanPageOnline classifiedsSpecialized portalsPhoto marketingLocation Based Apps (e.g. Foursquare)Website

Google Places

Google Places

FourSquare

FourSquare

Blogs

Blogs

Facebook FanPage

Facebook Group

Online Classifieds

Online Classifieds

Photo Marketing

Photo Marketing

Portal Khusus

Portal Khusus

Website

Website

Apa strategi yang sesuai untuk saya?Untuk menentukan strategi yang sesuai, ada dua aspek utama:Kajian mendalam tentang perniagaan masing-masingJenis perniagaanPasaran sasaran dan latarbelakang pelangganKapasiti dan keupayaan (pengeluaran, penghantaran, pembungkusan, khidmat sokongan, dsb)Kajian mendalam dan pemahaman setiap jenis aplikasi dan peralatan maya Ciri-ciri dan fungsi-fungsiProfil dan latarbelakang pengguna

Strategi FB: Mak Andam

Strategi FB: Mak Andam

Strategi FB: Mak Andam

Strategi FB: Tadika

Strategi FB: Tadika

Macam mana saya nak mula?1) Cara terbaik untuk mula memasarkan produk dan perkhidmatan melalui aplikasi-aplikasi atas talian ialah dengan mengambil langkah pertama iaitu menjadi pengguna terlebih dahulu2) Hadiri kelas atau kursus yang sesuai dan khusus kepada apa yang kita hendak capai 3) Dapatkan pertolongan kawan-kawan, anak atau saudara-mara yang ada pengetahuan 4) Menggunakan khidmat nasihat berbayar dari konsultan dan perunding cara

Google Get My Business Online (GMBO) ialah suatu inisiatif dari Google dan Kementerian Penerangan, SKMM, .my Registry, SME Corp, iTrainSebahagian dari usahasama untuk meletakkan semua perniagaan di Malaysia di InternetPercuma untuk 10,000 akaun yang pertamaNama Domain .com.myGoogleSiteBuilder enjin membina website yang mudahApa dia Google Get My Business Online?

Pergi ke www.getmybusinessonline.com.my

Bagaimana Nak Daftar GMBO?

Enjin Laman Web

Enjin Laman Web

Daftar Nama Domain

Register Nama Domain

Register Nama Domain

Laman Web Contoh

Contoh-contoh penggunaan dan impak kepada perniagaan

Kedah Restaurant/Cafe

Nadia Arizany Thibroni (012-4141972)Company Name : Hot West Caf EnterpriseNature of Business : CafWebsite : http://hotwestcafe.com.myFacebook : http://www.facebook.com/home.php?#!/hotwestcafeFeedback Input :Averages 2 enquiries on FB per week and has 253 fans.Receives an average of 5 phone enquiries per week, 2 enquiries leads to sales worth more than RM 2000.Enjoyed 20% increase in sales as more companies and organisations booked for dinners and event. The latest event was from Bank Rakyat. Most enquiries came from Kedah and KL.

Kedah Restaurant/Cafe

Johor Wedding PlannerShariffah Khatija Syed Abdullah (017-7330305)Company Name : Shas BridalNature of Business : Wedding PlannerWebsite : www.pelamin.com.myFacebook : http://www.facebook.com/WeddingPlannerAtoZFeedback Input :~700 fans on Facebook Fan Page2-3 enquiries per day (email, FB and phone call90% of calls translates to salesSales value > RM800060% increase in sales90% of enquiries came from JohorFB updated daily+100 photos uploaded per month+ 100 postings on kahwinmall.com over the last 3 months

Johor 1 Wedding Planner

Johor Tuition CentreMuhammad Raden Anwar (019-7884594)Company Name : Pusat Tuisyen Ad-DinNature of Business : EducationWebsite : www.tuisyenaddin.com.myFacebook : http://www.facebook.com/home.php?#!/Tuisyen.AddinFeedback Input :1 enquiry on Facebook per week83 fan on Facebook15 email enquiries per week15 phone enquiries per week7 enquiries translates into sales> RM 6000.0050% increase in sales since the start of online initiativeMost enquiries from JohorMost clients found out about him through Google Search.3 wall postings in Facebook per week3 postings in free classified sites in the last 3 months

Johor 2 Tuition Centre

Johor - TourismMuhammad Faizal bin Aziz (012-7799324)Company Name : Wednesday Ditch Farm ResortNature of Business : TourismWebsite : www.wdf-resort.com.myFacebook : http://www.facebook.com/home.php?#!/WDFarmResortFeedback Input :10 enquiries per week on FB286 fans on FB fan Page3 enquiries on FB translates into sales worth more than RM 50003 enquiries through emails< 10 phone enquiries2 phone enquiries translates into sales worth > RM 500040% increase in salesMost enquiries from Johor, KL, Kedah and SingaporeAlso organize Horse endurance tournament and wedding ceremonies2 wall posting on FB per week with 3 images uploaded per month and 5 replies per week

Johor - Tourism

Johor 2 - CanopyNor Hamizah Md Hamdani (012-7660864)Company Name : Jabat Mutlak Sdn. Bhd.Nature of Business : Canopy (Rental & Sales)Website : www.wahahillscanopy.com.myFacebook : http://www.facebook.com/home.php?#!/WahaHillsCanopyFeedback Input : 3 enquiries on FB per week with 138 fans.Receives 10 email enquiries, of which 3 translates into sales worth more than RM 10,000Also receives 10 phone enquiries per week. To date 7 enquiries have lead to sales worth more than RM 5000.Enjoyed 60% increase in sales. Almost immediate increase since starting online initiative.Most enquiries came from Johor and KLAverages 2 wall posting per week and 2 photos uploaded per month. On average, she sent 5 replies per week.3 postings on free classified sites and 2 photos uploaded on photo-sharing portals in the past 3 months

Johor 2 - Canopy