internet of everything: winners will transform transportation · 2017-11-28 · october, 2014...

#pbls14

Presented by

Copyright © 2014, SAS Institute Inc. All rights reserved.Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#pbls14

Internet of Everything: Winners Will Transform Transportation

Andreas MaiDirector, Smart Connected VehiclesCisco Systems

October, 2014

Internet of Everything:Winners Will Transform Transportation

Andreas Mai, Director Smart Connected Vehicles

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Source: Cisco Smart Connected Vehicle, 2014


DataPeopleProcesses

Things

UBI



2020

Auto ? Tech

Autonomous

Travel

Experience Assurance

Personal

Public

Hybrid

Mobility

Value Chain

X-Change



Show me the Money!Society

Fewer crashes

Lower traffic/road/toll operation costs

CO2 reduction

Vehicle User

Lower insurance

Lower operation cost

Less time stuck in traffic, more productivity

Internet of Cars Service Providers

B2C: Navi, Traffic, Weather, Parking, Infotainment, etc.

B2B/G: “Apple on Wheels” , LBS, UBI, Big Data, etc.

Auto OEM/OES

Lower service/warranty costs

Connected CRM/ VRM

New profit pools

Architectural savings

$ 550

$420

$300

$160

Benefits per vehicle, per year

Source: Cisco IBSG Automotive and Economics Practices, 2011



Clo

sin

g th

e In

no

va

tio

n G

ap

Technology Autonomous

PriceValue

Chain

…

From Building Cars to Selling Travel Time Well Spent

New Innovation Models

New Business Models



Highly accurate maps & location

Cyber security

Big data management, analytics

Compute performance

Vehicle connectivity performance

Vehicle network performance

Actuators/ HMI experience

Algorithms for detection & decision

Sensors and sensor fusion

Clo

sin

g th

e In

no

va

tio

n G

ap

Autonomous Collaboration / Standards

Competition/ Proprietary

Collaborate

Partner

Buy (M&A)

Build

HMI

Location

Innovation Leaders



Core


ContextConnectivity RoadsITS Services

…

EnergyVehicle LBSUBI Modes


“If you don’t pay, you are the product”

“Big Brother” “Big Mother”

“Don’t be evil”

Getting People What & Where They Want 4 Free

B2B Fee 4 Getting People To Websites & StoresWeb Road


Note: is a proxy for “The Valley”


Make vehicle part

of everyday life

Add infrastructure

to add more value

Get people to

real business

Find real business

for people

Find/ get people to

virtual business

Experience

Innovation

Multi-Modal

Travel Planer

Car/ Ride

Sharing

Pervasive

NetworkeParking

Mobility-

on-DemandAutonomous

Vehicle

Smart

Traffic Light

Dedicated

Roads

eCharging/

on Route

Driver Owner Mobility Smart

Helper

Pay Trip

to Store

Source: Cisco Smart Connected Vehicle, 2014 Note: is a proxy for “The Valley”

LBS/

ePay

Big Data

Analytics

Exchange

Data 4 Value

Destination

/ POI Search

Accurate

Maps/ LocationReal Time

Navi/ Traffic

Integrate

Social Media

OS/

Infotainment

Internet

Search

eShop/

ePay

Personal

/ HMI

Vehicle/ User

Analytics

UBI/ Manage

How you Drive

Artificial

IntelligenceHome/ Health

Integration


Web Road


Beat Them? Join Them?

Note: is a proxy for “The Valley”



Clo

sin

g th

e In

no

va

tio

n G

ap

Technology Autonomous

PriceValue

Chain

…


Technolog

yCost Customer Data

Value Creation Market Access

Need New Innovation & Business Models

Control

Share


The is “the dynamic engine of

economic progress” [Adam Smith] of the 21st century.

It boosts the benefits of “the division of labor” [Adam Smith]

• by “the fusion of cyber physical systems”

• by “the sharing of costs and assets”.

Source: Cisco Systems, 2014

Thank you.

internet of everything: winners will transform transportation · 2017-11-28 · october, 2014...

Documents