internet of things - a business view
TRANSCRIPT
Internet of Things a business view
Jesper Rhode | Marketing LATAM
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Business reposition
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Platforms in the S&P 500
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The value of data
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https://thedma.org/advocacy/data-driven-marketing-institute/value-of-data/
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Exponential Organizations
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A System of Systems
Sensors / Data Services
Fuel Speed
Fuel consumption Tire pressure
Temperature
Moisture Soil data
Meteo data
Steering
Oil Distance
Traction
Crop condition
Harvest data
Operation efficiency
Preventive maintenance
Cost per performance
Autonomous
driving
Soil analysis
Fuel efficiency Harvesting
Field preparation
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A System of Systems Weather
Machinery Crops
Soil
- Yield per m2
- Profitability
- Climate fitting
- Optimization of consumables
- Crops vs Soil optimization
- Feed-back to crops development
- Total irrigation management
Total Result oriented services
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value
Constructing a business logic
Information
Model / APP
Analytics
Database External Data IoT Products Biz systems Sensors
Build
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Monetization
The business model evolution
Competitive basis
Sales
Maintenance
Partnerships
Product Product-Service
Service Service-Result
Result
Usage based
Pay and use
Transaction- based
Feature and Price
One and done
Break and fix
Single business
Result based
Business model
Share in results
Included
Network of businesses
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IoT evolving into different value systems
Massive MTC / IOT
CAPILLARY NETWORKS
LOGISTICS, TRACKING AND FLEET MANAGEMENT
SMART AGRICULTURE
SMART BUILDING
SMART METER
Critical MTC
TRAFFIC SAFETY & CONTROL
INDUSTRIAL APPLICATION & CONTROL
REMOTE MANUFACTURING,
TRAINING, SURGERY
REMOTE HEALTH CARE
Cellular M2M today
• Electricity meters
• Connected cars
• POS terminals
• ETC
• ~400 million cellular M2M connections today
• Majority over GPRS LOW COST, LOW ENERGY SMALL DATA VOLUMES MASSIVE NUMBERS
Low Power Wide Area ULTRA RELIABLE
VERY LOW LATENCY VERY HIGH AVAILABILITY
4G Evolution & 5G
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Operator product development for IOT
Massive MTC / IOT
CAPILLARY NETWORKS
LOGISTICS, TRACKING AND FLEET MANAGEMENT
SMART AGRICULTURE
SMART BUILDING
SMART METER
Critical MTC
TRAFFIC SAFETY & CONTROL
INDUSTRIAL APPLICATION & CONTROL
REMOTE MANUFACTURING,
TRAINING, SURGERY
REMOTE HEALTH CARE
Cellular M2M today
• Electricity meters
• Connected cars
• POS terminals
• ETC
• ~400 million cellular M2M connections today
• Majority over GPRS LOW COST, LOW ENERGY SMALL DATA VOLUMES MASSIVE NUMBERS
Low Power Wide Area ULTRA RELIABLE
VERY LOW LATENCY VERY HIGH AVAILABILITY
4G Evolution & 5G
Low level of integration
High level of integration
High Value per data instance
Low Value per data instance
Strip network resources Add network resources
Build, Partner, Acquire
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One network – multiple industries
@
A common network platform with dynamic and secure Network Slices
© Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015
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5G
1000x Mobile Data
Volumes 10x-100x Connected Devices 5x
Lower Latency
10x-100x End-user Data Rates
10x Battery Life for Low
Power Devices
Source: METIS
Evolution Towards 2020
4G 3G 2G
© Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015
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