LESSON 2

internet of things & the importance of connectivity

introduction

This lesson is devoted do explain how everyday objects are becoming "smart" and more connected to each other and to users.

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WHAT IS “INTERNET OF THINGS”?

DRIVERS

FUTURE SCENARIOS

ARE THOSE SCENARIOS SO FUTURISTIC?

WHIRLPOOL CASE:“WHIRLPOOL CONNECTIVITY” PROJECT

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what is “internet of things”?

internet of things

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“It is an Internet of assemblies of people and technology brought together to act on the important questions of today.”

Adam Greenfield

machine to machine (M2M)

All the objects around us can be connected between them and between users.

New technologies gather and process informations about objects and users to share them for making better services and our everyday experience.

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http://en.wikipedia.org/wiki/Machine_to_Machine

Putting objects in communication brings life to a process of transformation that will create intelligent factories, digital medical services, mobile collaborations, virtual assistants and connected vehicle.

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Intelligent factories

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drivers

evolution of innovation As we learned from Lesson 1, innovation is faster and faster! Over the years we have seen so many new technologies and platforms.

This context leads to a continuous evolution:

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From Marketing

To real time Marketing

To smart adaptive

Marketing To...?

how we arrived here?

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a new digital culture

a lower cost of

technologies

people don’t have enough

time

Smartphones have become

indispensable Internet of things

Need of simplification

Growth of M2M connections

explanations

In this video Greg explains the macro trends behind the connected home and IoT, the importance of software and the cloud in today’s hardware, commoditization of hardware, and the need to focus on actual customer problems rather than novel gimmicks. Greg Duffy - CEO, DropCam

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http://new.livestream.com/gigaom/events/2423781/videos/32468869

future scenarios

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our future

from: BIGGER IS BETTER CLOUT ACCESS TO INFORMATION BIG DATA BUSINESS INTELLIGENCE

CONNECTIVITY

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The Internet of Everything (IoE) Value Index - Cisco 2013

Our scenario is moving

To: BETTER IS BETTER CLOUD EXPERTISE EVERYWHERE BIG JUDGMENT INTELLIGENCE AT THE POINT OF DECISION

CONNECTEDNESS

perspectives

In 2012, there were 8.7 billion connected objects globally, constituting 0.6% of the ‘things' in the world. In 2013, this number has exceeded 10.0 billion.

We expect the number of connected objects to reach 50bn by 2020 (2.7% of things in the world).

We expect connectivity costs to reduce at a 25% CAGR during 2012-20, which is approximately equal to the growth in number of connected objects.

Lastly, we believe that more than 50% of the connected objects added during 2013-20 will be added in the last 3 years of the decade.

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http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342

are those scenario so futuristic?

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Benchmarking

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Let’s see some examples and reviewof main connected products currently on the market

samsung smart home

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Samsung's single platform will connect all smart devices and home appliances, allowing consumers to monitor and control every aspect of their home from any mobile device (phone, wearables, etc.).

https://www.youtube.com/watch?v=mEzSF29EBgI

http://www.samsung.com/uk/home-appliances/

Petcube

Petcube allows pet owners to interact with their animals remotely. Featuring a laser pointer, wide angle lens, speakers and wifi, the device syncs with a mobile app, allowing owners to keep track of and play games with domestic animals.

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http://petcube.net/

ikettle

The wireless-connected iKettle can be turned on remotely by using an associated mobile app.

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http://www.firebox.com/product/6068/iKettle

Whirlpool case: “Whirlpool Connectivity” project

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For the Internet of Things world, Whirlpool wants to stay ahead of the curve with a connectivity app: designing a digital tool that lets users control all the Whirlpool devices they have at home by mobile, remotely, and possibly integrate them and their activities.

whirlpool connectivity

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THANK YOU Have you heard of the "new retail"? Discover in our next lesson what it is and why companies need to adapt to this!  

For questions or suggestions please write to: whirlpool_emea@whirlpool.com