internet of things + intro to beacon ble
DESCRIPTION
The internet of things (IoT) + intro to beacon BLE technology. A pre-read distributed prior to my presentation. Contains statistics and current landscape overview.TRANSCRIPT
An Overview of the 2014 Digital Trends Report#1 Trend: An Internet of More Things H
ed
ron
[bea
con]
Blu
etoo
th L
E
Laying the Groundwork.
// UNDERSTANDING IoT
[HxP] x GSW // 2014 digital TRENDS report
// A GSW Spotlight on Emerging Technology Pre-Readin Advance of the UpcomingBEACON BLUETOOTH LE Presentation
March 2014
TABLE OF CONTENTS01 02 03 04[HxP] x GSW 2014 Digital Trends Report Overview
The MobileLandscape
Instant Gratification Nation
Our Goal &Misson#speakpeople
Pages 03–10 Pages 11–17 Pages 18–24 Pages 25–31
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The New Digital Majority
Big Shifts in Expectation & Experience
Trends [#1 An Internet of More Things]
Happening Now & Around the Corner
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Click to Return to Table of Contents
INTERACTIVE // +
+ New Primary Screen
+ Moments of Influence
+ The Great Expectation
+ Mobile Use Statistics
+ User Expectations
+ Instant Gratification Nation
+ High Impact Moments
+ The Good News
+ Our Goal
+ Our Mission
+ Cracking the Code
+ Adaptation
+ Beacon Bluetooth LE
+ The Rise of Impatience
14March@12pm
The Park
Page 32
+ Let’s Eat.
+ Let’s Learn.
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Click to Email Your Questions
[HxP] x GSW 2014 Digital Trends Report Overview
01+ The New Digital Majority
+ Big Shifts in Expectation & Experience
+ Trends #1 [An Internet of More Things]
+ Happening Now & Around the Corner
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2014 digital TRENDS reportx
A message from
Leigh Householder
Chief Innovation Officer
GSW
ENVELOPE ...................
CLI
CK
TH
E
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In 2014, a whole bunch of digital trends will crest the adoption curve to reach mass acceptance. From the number of people
who grew up with the internet, to the percent who access it on the go, to big new shifts in how we use social media, this is the
year that digital minorities become digital majorities.
making this the year of
Sou
rce:
[HxP
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201
4 D
igita
l Tre
nds
Rep
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Digital trends reach Their
THE digital minority majority
point
[HxP] x GSW // 2014 digital TRENDS report
2014tipping Take
awayKey
Digital Trends: A New Majority
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420Source: [HxP] x GSW 2014 Digital Trends Report
1there will be big shifts in expectation and experience for thisnew world of everyday, everywhere digital
[HxP] x GSW // 2014 digital TRENDS report
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81. An internet of more things2. Social diaspora3. Natives rule4. My superimposed life5. Printing pixels6. The multi-tasking mob7. Wear it. Share it. Compare it8. Tossing our cookies
//Trends.2.Follow.
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4 D
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[HxP] x GSW // 2014 digital TRENDS report
This will
be
our focus
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We’re following eight trends that show the big shifts in expectation and experience for this new world of everyday, everywhere digital:
//in shortADVANCES IN LOW-COST, LOW-POWER TECHNOLOGY WILL MAKE 2014 THE YEAR ALL OUR EVERYDAY THINGS GO DIGITAL.
//AN INTERNET OF MORE THINGS
DIGITAL TREND [ ]1
[HxP] x GSW // 2014 digital TRENDS report
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//what is the INTERNET OF THINGS?
the network of physical objects that contain embedded technology to interact with internal states or the external environment.
Internet of Things (IoT):
WHY IT
TOYOUMATTERS
An Internet of MORE Things
Internet of EVERYThing (IoE):
advances in low-cost, low-power technology will make 2014 the year all our everyday things go digital
The Internet of Everything is the intelligent connection of people, process, data and things. The “IoE” builds on the foundation of the
"IoT" by adding network intelligence that allows convergence, orchestration and visibility across previously disparate systems.
The Internet of Everything brings together people, process, data and things to make networked connections more relevant and valuable than ever before – turning information into actions that create new capabilities, richer experiences and unprecedented economic opportunity for businesses, individuals and countries.
Sources: [HxP] x GSW 2014 Digital Trends Report and Cisco
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TODAY’S CONNECTIONS ARE INEXPENSIVE, POWER-EFFICIENT, AND ABLE TO QUICKLY CONNECT PRETTY MUCH ANYTHING TO THE INTERNET VIA Wi-Fi, OR TO A MOBILE PHONE VIA A STANDARD CALLED BLUETOOTH LOW ENERGY.
Source: [HxP] x GSW 2014 Digital Trends Report
//AN INTERNET OF MORE THINGS
DIGITAL TREND [ ]1
[HxP] x GSW //
Happening now
around the corner//anticipatory computing replacing the web THE INTERNET OF THINGS WILL BECOME AN INVISIBLE NAVIGATOR OF WHAT WE NEED FROM THE WEB. IT WILL SENSE OUR ACTIONS, LOCATIONS, EMOTIONS, AND MORE TO SERVE UP JUST THE RIGHT CONTENT AT THE RIGHT MOMENT. OUR THINGS THEMSELVES WILL START WORKING TOGETHER IN UNEXPECTED WAYS.
A PERSON’S SLEEP MONITOR MIGHT ALERT THE COFFEE POT TO START BREWING, WHICH MIGHT RESET THE THERMOSTAT, DISARM THE HOME ALARM.
2014 digital TRENDS report
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02+ New Primary Screen
+ Moments of Influence
+ The Great Expectation
+ Mobile Use Statistics
+ User Expectations
The MobileLandscape
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Mobile Has Become the New Primary Screen.
Message
I’m #w
inning
MessageDon’t be first
@ being second
Iot Take
Ove
r
Iot Take Over
Mobile has become the primary screen for proactive information seeking and exchange across clinician segments
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201
3 E
pocr
ates
Mob
ile T
rend
s R
epor
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Data suggests that the
Moments of Greatest Influence are increasingly spent with a
Mobile Device in Hand Seeking Out Clinical Information...
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The Mobile Landscape &
Sou
rce:
hyp
dmed
ia.c
omAlert
AlertBe Mobile-‐capable.
Be well-‐integrated into theMobile Landscape.
From social interactions to mobile payments, consumers are moving their lives into the mobile space.
As they do, they expect companies to be both
mobile-capable and well-integrated into the mobile landscape.
The Great Expectation.
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That’s Once Every
Sou
rce:
pho
near
ena.
com
Times Per Day.1506.5 M
inu
tes
On Average, People Check Their Phones
#mobileaddiction is real.
#mob
ilea
ddic
tion
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F.O.M.O.Do you have or j.O.M.O.?
Number of Apps Available in the Apple App Store & Google Play
Million.
Every Smartphone Runs
By , the Mobile App Market
Will Increase to More Than
Downloads. A
pp
s.
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kic
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411.5
2015
89 Billion
On Average,
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The movement to mobile is not slowing down, and companies must take notice. Simply having an App is no longer sufficient, as users expect Apps to be:
Meeting
Great Expectation.
// Intuitive // Reliable// Integrated into Their Mobile Lifestyles
the
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03+ Instant Gratification Nation
+ High Impact Moments
+ The Good News
Instant Gratification Nation
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Our smartphones have set an expectation for instant gratification.
The Pew Research Center’s Internet & AmericanLife Project found that people under the age of 35 are suffering from a “need for instant gratificationand loss of patience.” Ouch. S
ourc
e: [H
xP] x
GS
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014
Con
sum
er T
rend
s R
epor
t
[HxP] x GSW //2014 COnsumer TRENDS report
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NOWInstant Gratification NationTh e
TICK TOCK race against the clockThe Rise of Consumer Impatience
Research suggests that the majority of customer will will wait no longer than 5 minutes for help
Sou
rce:
live
pers
on.c
om
before walking out of a store.
Consumers are just more impatient now-a-days.
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G Ne in
76secondsToday’s customers will wait no longer than 76 seconds to receive help online.
Source: liveperson.com
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TICK TOCK EYES on the clock
77% of people want things done as quickly as possible
78%of people will return to a brand site if their needs are met in a simple and efficient way
Sou
rce:
live
pers
on.c
om
The Age of the Time Strapped Consumer
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There are key moments in the customer’s digital journey where assistance can help them complete their goal and
have a high impact on the bottom line.
H Gh iMPACTMomentsmatter
of consumers say they need help most when they have questions about a product.
42%
Sou
rce:
live
pers
on.c
om
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The Good NewsThis doesn’t have to be you. It’s easy to avoid the Focker treatment with the right engagement. 84%
of consumers say
could make them a lifetim e customeronE positive experience
Brand
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04+ Our Goal
+ Our Mission
+ Cracking the Code
+ Adaptation
Our Goal & Mission #speakpeople
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+ Beacon Bluetooth LE
Our
GOAL in the Era of the New Digital Majority
At GSW, our goal is to have our clients prepared for the
future of information consumption.We do so by providing information & access to the latest trendsand emerging technologies that can catapult their brands to the
forefront of healthcare innovation
LEADING TO Better PATIENT OUTCOMES.to make authentic human connections & change behaviors
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How do you become the healthcare communications leader in building human connections?
by turning insights into brand experiences that transform people into success stories.
is part of our
missionGOAL
Our
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09085376782
because instructions & information aren’t enough to motivate change.
Health and humansare missing each other.
0019286370002876630940
At GSW we help crack the human code—we seek out the irrational motivations and embrace the truth that all of our clients’ customers are humans first. We do it by speaking a language industry hasn’t spoken in a long time.
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Speak People
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#SpeakPeople
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//how do we adapt to consumers new expectations built on day-to-day experiences with technology & culture?
x
An emerging technology that connects what we are seeing with where we are seeing
it, directly and in real-time. It’s an intuitive, cost efficient option for adapting to new
consumer expectations delivering the right content, at the right time, every time.
2014 digital TRENDS report
BEACON BLUETOOTH LE TECHNOLOGY:
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//STAY CONNECTED
HEALTH+
Humans
14+ Do you have questions on the information in this deck?
+ Please contact Chrissy Stanojev
+ chrissy,[email protected] or stop by her desk
Let’s Eat.Let’s Learn.
| 32m
arch 12
NO
ON
A GSW 2014 Spotlight on Emerging Technology
[HxP] x GSW 2014 Digital Trends Report #1 Trend: “AN INTERNET OF MORE THINGS”
BEACON BLUETOOTH LE ::::::::::::::::::::::::::::::::
THE PARK
Do you ever get the feeling that healthcare and peopleare just missing each other? Healthcare is full of “do this”and “take that” directives. And, people… well, peopleare full of good intentions, everyday missteps, and hopethat it will get better.
The kinds of experiences we need to build today –to get people off the sidelines, to change behavior, toearn commitment – arenʼt healthcare-marketing-as-usual.Instead, theyʼre innovative approaches that engagepeople in new ways.
Hereʼs the real challenge, though: We live in a worldof rapidly changing expectations. But, our approvalprocesses arenʼt as fast. Theyʼre long and rely moreon insulating risk than innovating experience.
The opportunity is finding the smart risks, the onesthat can truly change our marketplaces. To preparefor where the world is going – not just respond towhere itʼs been.
Thatʼs where trends come in.
We look at trends to understand our customersʼ newexpectations for brand interactions. The ones built ontheir day-to-day experiences with technology, culture,and media.
This year, weʼve uncovered actionable trends infour key areas: consumer, digital, marketing andhealthcare. Weʼll use those trends to systematicallypoint to new opportunities for healthcare marketersand spur innovation.
Weʼll ask, “What Could Be?” for healthcare brandsand customers. And deliver bold new solutions thatchange that business-as-usual game.
A Message from Leigh Householder,
Our GSW Chief innovation officer.
Leigh HouseholderChief Innovation Officer
GSW
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