internet of things: the elephants of iot
TRANSCRIPT
The IoT ElephantHow Huge is Huge!
CARL FORD, CEO CROSSFIRE MEDIAPRODUCER DEVCON5 & IOT EVOLUTION
Simple Agenda
• A Guided Tour of IoT
• Why Companies Use IoT
• A Survey Of IoT Users
• How to Get Involved
IoT Over Hyped or Under ‘Huged’ ?
The Blind are Leading
IoT One With Everything
$19 Tby
2020!
50 Bby
2020!
This is the largest growth in the history of humans,” says Bryzek known as “the father of sensors”.
Senior Citizen Wearables
IoT Works For Me!
Smart Home
Shared As A Service
Shared As A Service
IOT Vertical Markets
IOT Verticals
Industrial Internet
2% Solution
Reality CheckThis represents 90% of the $17
T Forecast
Includes; Manufacturing,
3D Printing,
Industrial IoT
BIG DATA & ANALYTICS$266 B
BIG DATA IS HUGE
2003 2005 2015 20200
5
10
15
20
25
30
35
Population (Billion) Connected Devices (Billion)
4 ZB
44 ZB
Source: IDC 2015
We Are Out Numbered
Perspective on Big Data1 Trillion Drops of Water
Enterprises use IoT for:– Compliance
– Healthcare HIPPA– Trucking elogs– Cold Chain / Food Safety
– Efficiency– Industrial – Field Reporting– Surveillance
– Profit– Jet Engines sold by thrust.– Point of Use Distribution– Shared Assets
Survey Results
James Brehm surveyed our audiences to learn where they are in IoT deployment. • Over 100 different companies participated
• 61% had already deployed an IoT Solution only 10% had nothing planned
• Two to One B2B vs. B2C
65% 32%
Survey Respondent Profile
14
31%
22%
How many employees are in thecompany you work for?
<1010 - 49 14%
50 - 499 18%500 - 999 6%
1K - 5K 9%5K+
Research12%
ProductManagement
10%
Marketing9%
Sales / BusinessDevelopment
18%
Executive21%
Student2%
System Integrator4%
Other8%
Architect8% Business
Operations3%
BusinessData Analyst Stakeholder
2% 2%
What isyourPRIMARYrole in yourcompany’sIoTprojects?
22%
Many Years Of 1 - 2 Years OfIoT Experience IoT Experience
<1 Year Of IoTExperience
8%
Limited IoTExperience
4%No IoT
Experience
How long have you been working onIoT projects?
34%
Employee-Executive
39%
25%Employee -Individual
Contributor17%
Consultant
13%Other6%
What is your job function?Employee
–Manager
17%
12%
5%
EMEA
AP
LatinAmerica
Geographic LocationNorth
America
n=130
Improve A BusinessProcess
Why Are Companies Working on IoT?
3
20%
60%
11%
12%
Reduce Costs
Grow The Business
Keep Up WithCompetitors
Regulation &Compliance
What is the purpose of your company’s IoTprojects?
24%
2
60%of Companies working on IoT to
Grow Revenue & Profits
n=122
45% Home Security
5
39%
38%
36%36%
35%
34%
29%
29%
28%
EnergyManagement
Asset TrackingBuilding
AutomationFleet
ManagementConnected Car
HomeAutomationAgriculture
Smart Meters
Business Security& Surveillance
27%27%
24%
22%21%
20%
19%
17%
15%12%
11%
RetailSecurity /Defense
Digital Signage
Natural ResourceMonitoring
Vending
Fitness / Wellness
DronesUsage BasedInsurance
Other
What IoT ApplicationsAre Being Developed & Deployed?
What use case / industry does yourcompany’s IoT solution address?
IndustrialMonitoring
Healthcare 45% Wearables
Nearly½ working on Healthcare &Industrial Monitoring Applications
4
More than 1/3 working on Telematics
n=113
Perceived Challenges
7
64%
51%
27%
22%
31%
44%
14%
16%
14%
Interoperability
Hardware Integration
Network Connectivity
Cost
Can’t Prove the ROI
Data Storage & Analysis
Maintenance
Other
What are the barriers to growth of IoT?
Security
Security: Proliferation of connected devices creates newchallenges for physical & cyber security
Interoperability & Hardware Integration:Notruly intelligent systems if things can’t communicate with each
other. Need focus on Ease of Use
Barriers address the need for industry standards
Can’t ProveThe ROI: Need strong business casedevelopment to forecast incremental revenues & cost savings
Cost: Up-front & recurring costs can scare off potentialbuyers
Need to get past the hype and focus on how IoT benefitsthe bottom line
Network Connectivity,Maintenance,& DataAnalysis rank lower on the list of barriers to growth but callcontribute to the complexity that is IoT
n=108
Connectivity for IoT
8
44% 41%
25%19% 19%
11%
Wi-FiCellular Bluetooth Ethernet ZigbeeSatellite LPWA Other
What types of connectivity for yourcompany's IoT Solutions?74%
69% 70%+Using Wi-Fi or Cellular for IoT
~40%Using Bluetooth or Ethernet
<25%Zigbee, Satellite, LPWA, Other
n=108
10%
Measuring IoT Success
9
37%
Goals but noquantifiablemetrics or
KPIs23%
Goal is tolearn &
improve IoTexpertise23%
How does your company measure the success ofIoT projects?
Other6%
We do notmeasure
success ofIoT projects Quantifiable
Metrics& KPIs
<40%of Companies have quantifiable
metrics & KPIs to measure success
n=107
12
41%
22%
23%
15%
Capture, analyze, store, & makeinformed & timely decisions on data
Capture & store some data but don'tdo any analysis
Analyze data in real-time to makedecisions
Don’t captureor store any data
Maximizing The Value From DataWhat does your company do with data from IoT?
22%Not DoingAny DataAnalysis
Only41%Making Informed &Timely
Decisions on Data
n=102
13
Significantlyimprove52%
No Impact13%
Nice tohave but
not critical35%
Maximizing The Value From DataWould better analytics improve the ROI of yourIOT project?
87%Link Improved
DataAnalytics toIncreased ROI
n=102
Summary Results
15
Top IoT ApplicationsIndustrial MonitoringHealthcareEnergy ManagementAssetTrackingBuildingAutomationFleet ManagementConnected Car
45%45%39%38%36%36%35%
73%Of respondentsat companies
currently active in IoT
60%Of companies working on
IoT to GrowRevenue & Profits
68%Of companies working on
B2B IoT Solutions
<40%of Companies have
quantifiable metrics & KPIsto measure IoT success
70%+UsingWi-Fi or Cellular
For Connectivity
CompaniesPerceivedAsIoT Leaders
Challenges to Growth in IoT
SecurityInteroperabilityCan’t Prove the ROICostHardware IntegrationConnectivity
64%51%44%31%27%22%
Parting Thoughts• Pareto Paradox
– 80% of the Huge Noise about IOT will be Consumer driven– 80% of the Huge Value will be in the Enterprise
• Download my Whitepaper:Connected Home & Building Market Forecast: http://www.connectedhomecon.com/west/
• Download the surveyhttp://www.iotevolutionexpo.com/west/iot-industry-report.aspx
• Reach out to me [email protected]