internet omg capabilities 2009
TRANSCRIPT
Internet OMG: Web Traffic and Revenue
GenerationCapabilities
Internet Online Marketing GroupInternet Online Marketing [email protected]
Internet OMGAbout Us:
A consortium of online resources and agencies specializing in:
• Interactive marketing consulting• Online traffic generation
− Generate revenue− Generate leads− Reduce costs of other offline channels
• Social media• Web usability and monetization• Web analyticsWe are your interactive marketing partnerWe are your interactive marketing partner
Our Approach:Website Revenue Model Criteria
• Traffic Acquisition• Content Targeting
– User engagement– Site navigation
• Monetization– User intent– Cost reduction– Loyalty– Customer retention
• Conversions– Call to Action– KPIs
Thinking Outside The BoxThe World of New Media
Things We Look At:SEO - Search Visibility
Things We Look At:Social Media Awareness Efforts
Things We Look At:Measuring Your ROI
• Active utilization of analytics can help measure and fortify specific outcomes:1. Increase Revenue2. Reduce Costs3. Improve Customer Satisfaction / Loyalty
Success Metrics and RoadmapMeasuring the Results
• First year goals– Social media seeding
• Additional year goals– Post Click Marketing– A/B/C Multivariate Testing– Landing page customization– Path to conversion
• Measures of success / failure• Requirements for success
Typical Tasks | ScheduleProject Timeline
• Traffic acquisition concurrent with site revisions• SEO and site usability enhancement• Social media strategy• Content targeting
Traffic Acquisition
Social Media
SEM with Content
Site Revisions
MilestoneSEO
Consortium MembersStrategic Partnerships
Internet Online Marketing GroupClients | Team Engagements
Internet Online Marketing GroupThe Team
Greg Jordan brings more than ten years of success helping companies make sense of the intersection of business and technology. His broad range of experience in most disciplines of Internet advertising sales, consulting services, research, business development and online marketing makes him a valuable team member. Most recently Mr. Jordan was a Senior Account Executive at Yahoo!, developing clients’ interactive strategies and at Forrester Research, a leading research and technology firm.
David Alpern
Greg Jordan
David Alpern has more than ten years experience helping Fortune 1000 businesses such as Experian, Tribune, Mazda, and Twentieth Century Fox, develop interactive strategies, position products and features to consumers, and meet delivery objectives within organizations operating at Internet speed. Mr. Alpern has an extensive background in online marketing at Local.com and AltaVista, and has supported interactive clients across multiple industries with Doner Advertising. He holds an MBA from USC's Marshall School of Business and a BA in Economics from UC San Diego.
Steven LuftmanSteven Luftman has extensive advertising experience in automotive, healthcare, banking, packaged goods, restaurants, and insurance. He started his career in New York City at Ogilvy & Mather and his latest accolade is the prestigious Echo award for UnitedHealthcare's SecureHorizons campaign. As a creative director he has coordinated interactive & direct advertising for Expedia, Public Storage, Mazda, AAA, and Lincoln Mercury. He holds an MFA in Advertising from Art Center College of design. He lives in Los Angeles and indulges in racing vintage cars, and some of the finer rock, roots, country.
Charles Harris has an international track record leading and developing marketing and public relations campaigns. With an emphasis in sports management, digital public relations, and financial services, Mr. Harris is an authority on interactive marketing having represented clients as diverse as the Los Angeles Dodgers, ConsumerInfo’s FreeCreditReport.com, the NHL’s Mighty Ducks of Anaheim, Major League Baseball in Israel, and a myriad of technology start-ups. Charles is a graduate of the University of California, Irvine and an Adjunct Professor of Sports Management at Long Beach State.
Charles Harris
Stephen KrugerStephen Kruger is a seasoned executive within the Internet based Social Media Outreach industry and has provided campaigns for some of the most prestigious agencies and brands. His knowledge of online Word-of-Mouth Marketing, creating and leveraging traditional and Internet based media assets brings new vision to the evolving world of Social Media. Mr. Kruger holds the position of CEO/Founder of Interactive Buzz, LLC. His UC Berkeley degree is in Political Economics emphasizing Business and Marketing, and has a patent pending for his proprietary campaign management engine, Buzzing Online™.
