internet reality check
DESCRIPTION
Slideshow from NetCamp Romania, December 5thTRANSCRIPT
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HAPPY SURFING 3.8 rv1.904 (beta)
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What Are You On?
Broadband, PC Blogs Facebook, YouTube, DailyMotion,
Hotmail, Gmail, Live ID,
Flickr, AIM, Skype, Del.icio.us,
SecondLife, PhotoBucket, Twitter,
LinkedIn, eBanking, MySpace,
LiveSpaces, ...
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• How much time do you spend customizing all these things?• How much time do you spend ‘keeping up’?• As a marketeer, would you pull your client through this... Again?
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Why Do You Connect?
Personal interest Business Contacts Leisure Convenience Because you’re invited Because someone else might steal
your nickname, user ID, digital persona
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FriendsSocial Networks
A, B, C, D, ...
Would you like to invite yourentire address book ?FRAM
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MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE
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The no-no
A user group for every digital sigh 5 Anonymous YouTube logins for seeding MySpace page for every brand Yet another Social Network initiative Fake forum posts / conversations Yet another brand blog with happy users
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Transparent Tidiness
One company, One blog Open Communication No more fake promises to clients A fan group with a reason One agency channel
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Brand Love Goes A Long Way
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Audience Feedback
Provide a channel, but don’t force one Make access easy Moderate React, Respond, Be Honest, Transparent
Do not hand out rocks if you have
a glass house...
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So, where do you want to go?
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Today
Search Engine Spam Fram Fake Content Information Overload User Overload
Tomorrow
Is up to YOU
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Interact:
Use what is already out there Use it wisely Engage with people respectfully Pull, don’t push Be original Be creative Keep thinking: would I like it if...